Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

KANOJ SUBRAMANI A A

Summary

Experienced digital marketing professional with hands-on expertise in ad operations, campaign trafficking, QA, and platforms like CM360 , DV360& IAS . Skilled in cross-platform tag implementation, troubleshooting. Certified in CM360 and DV360, with foundational knowledge of Meta Ads, Google Ads, and Google Analytics.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Associate Manager(Digital Media Operations)

Public's Global Delivery
01.2023 - Current
  • Set up and execute digital media campaigns using ad servers such as Google Campaign Manager.
  • Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet, and execute ongoing campaign optimisations and adjustments.
  • Creating audience pixels for the campaigns using the platform DV360.
  • Working on campaign QAs.
  • Fetching the Post Live QA reports of the campaign from CM360.
  • Troubleshoot campaign delivery and tracking issues across platforms/Ad techs, and proactively suggest the appropriate solutions.
  • Sharing the DCM tags—JavaScript, I-frame, and HTML—with publishers after the execution of the campaign, and conducting creative reviews and troubleshooting if any technical issues arise.
  • Generation of IAS tags using the IAS platform.
  • User access management roles – supporting clients using CM360 and DV360 platforms.
  • Providing training to the new joiners, addressing any queries that the team has, and trying to resolve them to the best.
  • Familiarity with rich media tags, basic understanding of JavaScript and HTML, 3rd Party Tags setup like DoubleClick, etc.
  • Completed a five-week internal training programme on Meta Ads, covering ad creation, performance analysis, and budget optimisation.

Media Analyst

Publicis Sapient
10.2021 - 12.2022
  • Hands-on experience in Display Trafficking through CM360, IAS, and DV360 working closely for DISNEY Networks & Studios and DISNEY Plus
  • Traffic all creatives into the platform and set up campaigns prior to the launch date
  • Creating reports, Day-to-day campaign management, and performance monitoring
  • Implementing tags like Bluekai, and Flashtalking based on client request
  • Creation of tag-based audience and floodlights.
  • IAS Campaign set up and tag wrapping based on client needs
  • Analyzed campaign data to identify trends, opportunities, and areas for improvement in ad operations.

Education

Secondary Education -

B.E.L School C.B.S.E
Bengaluru, KA

Department of Pre-university Education -

BEL Pre-University College
Bengaluru, KA

B.E - Electronics and Communication

Sapthagiri College of Engineering
Bengaluru, KA

Skills

  • Campaign Manager 360 (CM360)
  • Integral Ad Science (IAS)
  • Display & Video 360 (DV360)
  • Meta Ads: Beginner – completed internal training (ad creation, performance analysis)
  • Tag Management: audience pixel creation, floodlights

Certification

  • Campaign Manager 360
  • Display & Video 360
  • Meta Ads (5-week internal training program)
  • Google ads
  • Google analytics

Timeline

Associate Manager(Digital Media Operations)

Public's Global Delivery
01.2023 - Current

Media Analyst

Publicis Sapient
10.2021 - 12.2022

Department of Pre-university Education -

BEL Pre-University College

B.E - Electronics and Communication

Sapthagiri College of Engineering

Secondary Education -

B.E.L School C.B.S.E

Similar Profiles

CREATE PROFILE
KANOJ SUBRAMANI A A