Karan Ghai
New Delhi
Summary
Dynamic Program Manager with a proven track record at CARS24, excelling in campaign strategy and performance marketing. Spearheaded a regional branding initiative, enhancing CTR and driving growth channels. Adept at data analysis and brand development, delivering impactful results through innovative marketing solutions.
Overview
3
3
years of professional experience
Work History
Program Manager
CARS24
Gurgaon
12.2024 - Current
- Led a Pune-based regional branding campaign, executing a 360-degree OOH strategy.
- Enhanced creative formats for performance marketing, achieving a 0.3% increase in CTR.
- Currently building two growth channels: ATM and Native, aiming for direct business impact.
Marketing and Sales
Noise
Gurgaon
08.2024 - 12.2024
- Played a key role in the LUNA sub-brand development and overall brand visibility enhancement.
- Spearheaded referral campaigns, leading to a 3x sales increase
- Led influencer marketing, securing collaborations with UK-based YouTubers.
- Managed Meta paid ads and optimized ad funnels, increasing ROAS by 20%
Mobile-Delivery
Affle
Gurgaon
02.2023 - 08.2024
- Monitored affiliate activity, analyzed performance, and increased revenue generation.
- Led CPI, CPA mobile campaigns, ensuring efficient client delivery.
Social Media Manager
Startek - Airtel
Gurgaon
04.2022 - 02.2023
- Managed YouTube channel growth strategies, boosting engagement and viewership.
- Conducted competitor analysis, created reports, and optimized content strategies.
Education
High School -
Vidya Memorial Sr Sec Public School
01.2018
Bachelor of Arts -
Delhi University
Skills
- Project management
- Performance marketing
- Influencer marketing
- Brand development
- Campaign strategy
- Data analysis
Disclaimer
I hereby declare that the above particulars are true and correct to the best of my knowledge.
Projects
I built a self-improvement website that now gets over 70K monthly visitors. As an SEO specialist, I grew a blog from 0 to 100K visits in just six months and helped optimize a site with 1M monthly visitors by refining its SEO and content strategies. I also manage a personal Instagram with over 70K followers, where I focus on audience engagement, brand monitoring, and trend analysis On top of that, I have a strong background in copywriting and content writing, creating engaging content for blogs, websites, and marketing materials.
Timeline
Program Manager
CARS24
12.2024 - Current
Marketing and Sales
Noise
08.2024 - 12.2024
Mobile-Delivery
Affle
02.2023 - 08.2024
Social Media Manager
Startek - Airtel
04.2022 - 02.2023
High School -
Vidya Memorial Sr Sec Public School
Bachelor of Arts -
Delhi University
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