Karan Guttula
Thane
Summary
Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Online Marketing Manager
Finesse Fashions Pvt Ltd
MUMBAI
02.2018 - Current
- Managing complete operations at the warehouse, from dispatch to customer feedback.
- Handling social media marketing and responsible for increasing engagement.
- Tracked key performance indicators such as website visits, click-through rates, cost per acquisition, in order to measure success of campaigns.
- Managing e-commerce websites for the brand, and working toward increasing sales.
- Search Engine Optimization and AdWord Management for our e-commerce website.
- Supporting the marketing team and creating reports on digital marketing campaigns and sales metrics.
- Analyze market trends and monitor competitors' social media marketing activities and websites.
- Contribute to collaborative efforts (influencer marketing), and organize promotional events.
- Developed and implemented effective online marketing strategies to increase brand visibility and website traffic.
- Analyzed customer data to identify trends and opportunities to optimize online campaigns.
Marketing Manager
LAUGH OUT LOUD VENTURES
04.2017 - 01.2018
- Customer Acquisition and maintaining good relations with customers
- Forecasting sales for the month on the basis of previous month performances and creating an aggressive plan to help sales officers reach targets
- Hiring, Training and onboarding sales officers
- Understanding customer demands and customizing products according to their needs
- Tracking Performance of team and guiding them to achieve targets
- Creating month end reports of the sales by the sales officer and providing proper feedback to help future performance
Internship
THOMSON CONSUMER ELECTRONICS
03.2016 - 05.2016
- Market Research of Large Home Appliances and LED TV market (FMCD sector) for Thomson Electronics
- Going through the Visual merchandising display (VMD) guidelines & helping understand the promotional campaign
- Understanding and analyzing consumer behavior on the basis of price sensitivity, design, brand equity, product feature and after sales services
- Exposure to the industry included understanding business to business (B2B) and business to customer (B2C) marketing
- Analyzing dealer behavior on the basis of credit facility, margins, transparent operations, higher sale ability and association with the brand
Education
MBA -
ICFAI Business School (IBS)
Hyderabad01.2017
B. Com. -
SIES COLLEGE OF COMMERCE & ECONOMICS
01.2015
XII -
SIES COLLEGE OF COMMERCE & ECONOMICS
01.2011
Skills
- ADAPTABILITY
- CLIENT MANAGEMENT
- COMMUNICATION SKILLS
- INVENTORY MANAGEMENT
- MS Excel
- eCommerce expert
- Problem-solving aptitude
- Team building
Certification
Digital Marketing, 01/2019
Accomplishments
- Vice President of the Mess Committee at ICFAI Business School, Hyderabad
- Successfully Completed Digital Marketing Course (SEO, SMM, Google AdWords)
- Handling college annual events
Languages
Hindi
First Language
English
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Telugu
Intermediate (B1)
B1
Timeline
Senior Online Marketing Manager
Finesse Fashions Pvt Ltd
02.2018 - Current
Marketing Manager
LAUGH OUT LOUD VENTURES
04.2017 - 01.2018
Internship
THOMSON CONSUMER ELECTRONICS
03.2016 - 05.2016
Digital Marketing, 01/2019
MBA -
ICFAI Business School (IBS)
B. Com. -
SIES COLLEGE OF COMMERCE & ECONOMICS
XII -
SIES COLLEGE OF COMMERCE & ECONOMICS
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