Karan Hora

A Results-Oriented and Efficient, Marketing and Communications Professional with an experience in Team Management, Campaign Management, Channel Management, Data Analysis, Marketing and Digital Advertisement. An MBA graduate in Marketing from SP Jain with an experience in Rural Marketing, Consultancy/Service, Media & Communication industry and Logistics industry with the desire to be a new age marketer. With an excellent eye for marketing and sales promotions, web analytics, market research and advertising skills coupled with relationship-building skills ensures the ability to network skillfully and build mutually beneficial relationships.

• Varahe Analytics: Handled Punjab election project compelling key stakeholder to take suitable and sustainable actions on current political narratives while advising suitable campaigns for effective buzz creation.
• Dhanuka Agritech Ltd.: Analyzed Channel Reach and market penetration while presenting management and field force with opportunities for different territories all over India . Performed ABC clustering of channel partner while strategizing Marketing activities and executions of engagement plans for specific category of channel partners. Developed different sales promotional tools and brand communication for channel partners and internal stakeholders.
• Aussizz Group: Acted as a digital problem solver for an internal team of 42 members while handling off-shore clients. Provided solutions to various questions and came up with innovative ways to create and execute various marketing plans to reduce costs and increase efficiency through data and marketing analysis.

• Proficient in Microsoft suite with good Excel skill sets.
• Data Analytics and business analytics software with highly visual and graphic dashboards- Data Studio, Power Bi, Tableau.
• Digital Marketing tools and analytics.
• Successful Practitioner of MARKSTRAT by STRATX SIMULATION and Data Analytics Practitioner on Rapid Miner.
• Teamwork and team building comes naturally to me as a former professional athlete.
• Secured first place in Delhi State Badminton Championship and IP University Badminton Championship in Men's Singles & Doubles .
• Represented Delhi and IP University at National badminton meets . Pre-quarter finalist at All India University Badminton Meet.

• Royal Matrimonial Services (Marketing Intern): Fully accountable for the digital media presence – adapted SEO and SMO optimisation resulting in significant increase in engagement and traffic. (+25% more lead generation)
• Franchise India (Management Trainee): On- boarded Lenders, Incubators, mentors and start-ups to BusinessEx.com while attending press conferences and events on behalf of the company.
• Indo-Asian News Service(Journalist Intern): Covered Olympics and took interviews of sports personalities which lead to articles being published by leading newspapers and websites.