Karan Kumar

Master Data Management | Project Management & Product Development | Domain: Merchant Data | 600M+ records

• Mastered the merchant data from internal transactions data layers and enriched it with external sources including Precisely POI, ZoomInfo, AggData, and Informap to enhance data richness and completeness.
• Owned requirements gathering and documentation to align stakeholders on project scope and designed the merchant data model to support business use cases.
• Created comprehensive UAT test cases covering Reltio MDM functionalities such as matching, survivorship, address and phone validation, data loads and exports, API, data integration, and advanced search & validation.
• Managed UAT execution to ensure the product meets business requirements and quality standards.
• Defined Service Level Agreements (SLAs) for Reltio MDM operations, including post-production product improvements, data refreshes, and data model updates to ensure timely delivery and support.
• Designed and maintained brand hierarchies, survivorship rules, and match/merge logic in Reltio to deliver unified merchant profiles supporting commercial strategies and operations.
• Delivered clean, standardized merchant master data to Databricks, enabling analytics and product teams to generate insights and run targeted cross-sell and upsell campaigns.
• Defined and monitored KPIs on data loads, match accuracy, address and phone validation, geocode precision, and data completeness to drive reliability improvements.

Master Data Management | Project Management & Product Development | Domain: Customer Data | 2M+ records

• Owned the project roadmap for customer MDM, integrating legacy CDM, MCBS billing, Salesforce CRM, and finance systems into a unified customer master dataset.
• Defined the project scope, documented the requirements and designed the customer-product master data model to support business use cases.
• Enhanced customer onboarding through improved entity resolution, automated enrichment, and reduction of manual interventions, increasing operational efficiency.
• Identified and resolved critical data quality issues by removing duplicate records and harmonizing regional data inconsistencies.
• Ensured accurate, timely provisioning of customer master data into enterprise data warehouse, serving as the trusted source for Power BI reporting for sales, marketing, and operations teams.

• Created business requirements document and use cases for mastering of different reference datasets in EBX.
• Identified critical gaps between current and intended business processes and helped in defining project scope.
• Created EPC diagrams using Visio for workflow and approval process visualization.
• Managed data quality scope for DEP – Identified DQ issues, suggested, and implemented DQ improvements.
• Utilized Pentaho to develop an ETL process, ensuring efficient data ingestion into EDQ and EBX MDM tool.
• Gathered requirements for visualization in Power BI and designed reports to present data quality issues.
• Developed a detailed data dictionary to document metadata.

• Conducted in-depth research into manufacturing industry trends and technology enablement.
• Created reports, presentations and other documents to share findings with management team.

• Managed and led meetings and workshops with multiple stakeholders to solidify requirements.
• Documented functional requirements and tracked requirements status throughout the project.
• Monitored progress of sprints effectively as scrum master
• Worked closely with regional and country regulators on data governance for GBM customers.
• Conducted data profiling and analysis, utilizing Excel, IDQ, and SQL, to detect issues.
• Coordinated test planning for successful UAT sign-offs.

• Coordinated efforts to gather, analyze, and document business and functional requirements.
• Recognized crucial discrepancies in existing vs. target business processes as a data management consultant.
• Suggested business and data quality rules and standards to stakeholders.
• Created detailed user stories, data flow diagrams and test use cases.
• Authored detailed data dictionaries for each source and target system.
• Developed comprehensive RFP/RFI responses for diverse clients, including financial and automotive sectors.
• Developed KYC-AML use cases for an in-house MDM-Graph Database solution.

• Customized Salesforce CRM Sales modules for a US manufacturing client.
• Designed custom reports and dashboards aligning with client requirements.
• Developed workflows and approval processes for data addition, modification, and removal.