Karan Mehta

Social & Digital:

• Planned and executed social media calendars, posting schedules and connecting with influencers, increased social media engagement by 28% on average.
• Collaborated with other brands for online giveaway, freebies & increasing brand awareness as well as reach
• Collaborated with Music Festival IP for Online giveaway and other brand engagement activities.
• Leveraged Brand Ambassador Shraddha Kapoor for generating traction and boosting engagement.
• Successfully launched own IP - THE START BY SHUNYA in association with various coaches from different sectors like Luke Coutinho (Nutrition & Sleep) , Aditi Govitrikar (Mental Wellness), Shivohaam (Fitness), Siddhesh Sharma (Entrepreneurship).

E-Commerce Marketing

• Managed and Coordinated with performance marketing agencies as well as created own Facebook Ad campaigns which saw 30% increase in ROI with lower COA (Cost of Acquisition)
• Contributed and executed key changes in website structure.
• Developed brand new store website for ARMRShots.
• Planned and developed various marketing strategies for online sales including self owned websites, amazon, flipkart.
• Successfully listed products on Jio Mart, BlinkIt, Zepto, Tata 1MG, Healthkart, Boozlo, Kindlife, Hyugalife, etc.
• Increased website sales by 30% and also increased ROI by lowering cost of customer acquisition.
• Streamlined company's online revenue during internal dispute with much lower budgets.
• Created various product based campaigns using Facebook and Instagram to create brand awareness and recall. Optimized campaigns for better visibility.
• Increased brand awareness and brand engagement on various digital platforms.

Events & Exhibition:

• Planned and executed various outdoor campaigns as well as successfully managed music events like Sunburn Goa, Alan Walker Tour, Yellow Claw Tour.
• Helped in Successfully launching new IP called as NOBO music by sponsoring event.
• Planned and executed AAHAR 2022 Food and Hospitality Festival in Delhi, coordinating with vendors to fabricators along with seamless coordination with team.

• Managed social media accounts like Instagram, Facebook, Twitter, LinkedIn for client, increased engagement by 10 - 12% on average through engaging content creation and community management strategies.
  Planned and executed various Facebook Ad campaigns which resulted in increase ROI at lower cost, along with building customer database for future use, as well as retained old customers using discounts and high offerings on products.
  Optimized listing and campaign structure on Amazon and Flipkart, which resulted in decrease in ACOS by 10-15% with higher sales and product visibility across category.
  Aligned with Graphic Designers and External Agency for performance marketing.
• Weekly newsletter to customers for cross selling and upselling of products, which also served as reminders to customers to purchase.
• Helped in listing products on Amazon, Flipkart, LBB among other various channel partners.

• Planned and executed events ranging from small conferences to large-scale weddings within budgets and on schedule
• Managed teams of vendors, volunteers and staff ensuring seamless execution between all.
• Worked as production manager on various HNI Client events, managing event through and through including seamless communication with internal teams.
• Managed 3+ event in single day

Market Research and Analysis:

• Conducting market research to understand consumer trends, competitor analysis, and industry insights related to Ayurvedic products.
• Analyzing internal data (e.g., sales figures, website traffic) to identify opportunities for growth and improvement. Increased sales by 5% on average
• Assisting with market research projects and preparing reports for senior marketing staff.

Marketing Project Support:

• Assisting with planning and execution of marketing campaigns, events, and promotions.
• Conducting website maintenance and updates (e.g., product listings, content changes).
• Supporting with lead generation and lead nurturing activities.
  Monitoring and analyzing performance of marketing campaigns and providing feedback.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters