Karan Modi

Strategic Growth Leadership:

• Spearheaded full-funnel marketing strategies across diverse social media platforms, including Facebook, Instagram, TikTok, and LinkedIn, driving exponential growth in audience engagement and revenue.
• Managed multi-million-dollar advertising budgets with precision, ensuring optimal allocation and achieving maximum ROAS and profitability.

Performance Marketing & Campaign Optimization:

• Designed, launched, and scaled high-impact digital advertising campaigns leveraging platforms like Google Ads, Meta Ads Manager, and emerging tools to consistently exceed key performance indicators (KPIs).
• Conducted advanced A/B testing and performance analysis to continuously refine campaign creatives, targeting, and bidding strategies, achieving consistent YoY growth in conversions.

Market Intelligence & Consumer Insights:

• Led comprehensive market research initiatives to identify emerging trends, understand audience behavior, and benchmark against competitors, informing data-driven marketing decisions.
• Developed and executed tailored engagement strategies by mapping end-to-end consumer journeys, resulting in improved customer acquisition and retention rates.

Innovation in Digital Marketing:

• Proactively identified and integrated emerging digital tools, platforms, and automation technologies to enhance campaign efficiency and competitiveness.
• Acted as a thought leader, sharing insights and strategies with cross-functional teams to align on innovative growth opportunities and capitalize on market shifts.

Advanced Advertising Solutions:

• Mastered the execution of optimized ad strategies across Google AdWords, Meta platforms, TikTok, and Instagram, ensuring consistent alignment with brand objectives and performance metrics.
• Pioneered personalized ad creatives and advanced audience segmentation techniques to enhance engagement and maximize conversions at scale.

Analytical Excellence:

• Leveraged advanced analytics platforms to track, interpret, and report on campaign performance, providing actionable insights to stakeholders and driving continuous improvement.
• Utilized predictive modeling and data visualization to forecast trends and inform strategic growth decisions.

• Manage social media marketing campaigns, and control budget/spent. Plan and monitor the ongoing company presence on social media (Facebook, Instagram, etc.)
  Manage digital advertising campaigns
  Research market trends, the brand‟s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
  Launch optimized online adverts through Google AdWords, Facebook,TikTok, Instagram etc

• ENGINEERING TECHNIQUE is a CAD/CAM & 3D Printing Solutions Provider Company in India offering SOLIDWORKS Desktop 3D CAD & 3DEXPERIENCE Works Cloud CAD Design Software, SolidCAM Software, EnvisionTEC DLP & SLA 3D Printers, Manufacturer of FDM 3D Printer & Welding Machines, Mechanical Engineering Design & 3D Printing and Rapid Prototyping Services to Engineering and Manufacturing companies.

Position Overview:
Icemake Engineers, a trusted Daikin dealer, is seeking a dynamic and results-oriented Sales Manager to lead our sales operations across B2B and D2C segments. The ideal candidate will have a strong background in sales, excellent leadership skills, and a proven track record of achieving sales targets in both business and consumer markets.

Key Responsibilities: