Karan Pardasani
Visakhapatnam
Summary
Dynamic marketing professional with expertise in brand-building strategies and market analysis. At Sweet India, enhanced brand awareness and generated leads through innovative campaigns. Skilled in staff management and customer acquisition, driving a 20% increase in engagement. Proficient in PeopleSoft, fostering collaboration and strategic growth.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Sweet India
04.2023 - 07.2025
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Senior Associate
Bhatia Hygienic Products
06.2017 - 08.2020
- Trained and supported new team members, maintaining culture of collaboration.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Analyzed customer data to identify trends and anticipate customer needs.
- Assisted clients with daily living needs to maintain self-esteem and general wellness.
- Completed daily logs for management review.
Education
MBA - Business Management
University of Leicester
Leicester, United Kingdom01-2022
BBA - Business Administration
Maharaja Post Graduation
Vizianagaram, India05-2017
Skills
- PeopleSoft
- Marketing campaign management
- Retail marketing
- Customer acquisition
- Social media marketing
- Market analysis
- Brand-building strategies
- Staff management
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Telugu
Advanced (C1)
Sindhi
Advanced (C1)
Timeline
Marketing Manager
Sweet India
04.2023 - 07.2025
Senior Associate
Bhatia Hygienic Products
06.2017 - 08.2020
MBA - Business Management
University of Leicester
BBA - Business Administration
Maharaja Post Graduation
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