Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Software
Timeline
Generic

Karan Puri

Marketing Communications and SEO
SAS Nagar Mohali

Summary

Adept at elevating brand presence and engagement, I spearheaded successful marketing campaigns at Canam, boosting market share through innovative strategies and keen analytics insights. My expertise in Google Adwords and creative writing, coupled with a talent for fostering collaborative team environments, has consistently driven remarkable project outcomes and revenue growth. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

11
11
years of professional experience
22
22
years of post-secondary education

Work History

MarCom Executive

Belwo
12.2022 - Current
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Implemented analytics tools to monitor campaign performance, making data-driven decisions for continuous improvement.
  • Improved lead generation through the optimization of landing pages and targeted digital advertising campaigns.
  • Streamlined internal communications processes to improve information flow and increase employee satisfaction.
  • Developed compelling content for websites, blogs, and promotional materials to drive audience interest and improve SEO ranking.
  • Worked closely with sales teams to align marketing strategies with revenue goals, driving consistent growth yearoveryear.
  • Led cross-functional teams in the development of successful product launch campaigns, resulting in increased sales and market share.
  • Conducted market research to identify target audiences and tailor messaging for optimal impact.
  • Coordinated trade show appearances and networking events, fostering new business relationships and opportunities.
  • Supervised marketing plans and actions for product launches, public relations tasks, and trade shows.

Senior Content Manager

Jupitice Justice Technologies
4 2022 - 10.2022
  • Managed content distribution to online channels and social media platforms.
  • Used content management system to analyze user engagement and website traffic metrics.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Collaborated with marketing and design teams to develop and plan site content, layout and style.
  • Approved, reviewed and edited content flowing to website.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Streamlined functions by developing and implementing processes and task management ticket systems.
  • Directed content of website by gathering information and integrating data from other departments.
  • Delegated and tracked each staff member's assignments and deadlines.
  • Provided concise and constructive editorial feedback to writers to improve article and story writing.
  • Ensured consistent brand messaging across all digital platforms and communications channels.

Marketing Communications Manager

Canam
08.2019 - 03.2022
  • Managed competing deadlines with efficiency.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
  • Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
  • Provided editorial guidance to other departments, including Digital Marketing team devoted to delivery of top-quality content.
  • Created high-impact messaging for all marketing media, contributing to increases in revenues and market share.
  • Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
  • Revitalized employee communications to better convey important information and boost morale.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Worked with public relations team to launch and update company social media profiles, website and blog.
  • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
  • Led strategic development and implementation of clients' branding and marketing plans.
  • Completed keyword research to target clients based on keyword targeting.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
  • Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
  • Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.

Technical Content Writer

Quality Growth Services
03.2013 - 06.2017
  • Posted daily on social media sites.
  • Develop original content through social listening and independent sources.
  • Increased website and social media traffic by creating dynamic graphics and pieces.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
  • Managed competing deadlines with efficiency.
  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Edited and optimized pages of evergreen content to improve SEO ranking for specific keywords.
  • Enhanced readability by editing complex technical documents for clarity and conciseness.

Education

High School Diploma -

Army School Nagrotta
Jammu
05.2005 - 06.2016

High School Diploma -

Mount St Mary's
New Delhi
05.2007 - 06.2008

BA LLB - Law

Army Institute Of Law
Chandigarh
08.2008 - 06.2016

MBA -

Chitkara University
Rajpura
05.2017 - 08.2019

Skills

Consistent brand messaging

Creative writing

Promotional marketing and advertising

Proofreading

Editing skills

Concept development

Brand messaging

Marketing and advertising strategies

Marketing communications expertise

Articulate communications

Editing and review

Marketing Analytics

Internal Communications

Advertising Campaigns

Web Analytics

Promotional Material Design

Google Adwords

Accomplishments

  • Supervised team of 6 staff members.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 5 in the development of Agentchecker.

Interests

Badminton

Reading

Listening to music

Creative Writting

Listening to podcasts

Software

SEM Rush

Moz

UberSuggest

Majestic

Timeline

MarCom Executive

Belwo
12.2022 - Current

Marketing Communications Manager

Canam
08.2019 - 03.2022

MBA -

Chitkara University
05.2017 - 08.2019

Technical Content Writer

Quality Growth Services
03.2013 - 06.2017

BA LLB - Law

Army Institute Of Law
08.2008 - 06.2016

High School Diploma -

Mount St Mary's
05.2007 - 06.2008

High School Diploma -

Army School Nagrotta
05.2005 - 06.2016

Senior Content Manager

Jupitice Justice Technologies
4 2022 - 10.2022

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Karan PuriMarketing Communications and SEO