Summary
Overview
Work History
Education
Software
Personal Information
Contact
Accomplishments
Hobbies and Interests
Education
Skills
Work Preference
Timeline
Generic
Karan Puri

Karan Puri

Digital Marketer
SAS Nagar Mohali,PB

Summary

Adept at elevating brand presence and engagement, I spearheaded successful marketing campaigns at Canam, boosting market share through innovative strategies and keen analytics insights. Expertise in Google Ad words and creative writing, coupled with a talent for fostering collaborative team environments, has consistently driven remarkable project outcomes and revenue growth. Results-orientated Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Organised and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain a full-time position that offers professional challenges utilising interpersonal skills, excellent time management and problem-solving skills.

Overview

12
12
years of professional experience

Work History

Marketing Consultant

Sleepy Classes
Chandigarh, India (Remote)
03.2024 - Current
  • Planned and executed events and marketing programs to increase qualified leads.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Enhanced customer engagement with effective social media management and content creation.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
  • Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
  • Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.
  • Optimized website performance, resulting in improved search engine rankings and increased web traffic.
  • Boosted sales revenue through the implementation of innovative promotional strategies and events.
  • Directed website redesign projects to improve user experience and engagement, leading to longer visit durations.

Digital Marketing Head

CLAT Possible
Remote
04.2023 - Current
  • Collaborated with creative and technical teams to produce compelling visual assets, such as infographics, videos, and interactive content that resonated with target audiences.
  • Developed data-driven marketing plans, utilizing web analytics to measure success and adjust strategies accordingly.
  • Optimized website performance for increased SEO rankings with keyword research and on-page optimizations.
  • Evaluated emerging trends in digital marketing technology to identify new opportunities for enhancing the company''s online presence.
  • Designed appealing landing pages with persuasive copywriting to drive online sales growth.
  • Boosted brand visibility by implementing comprehensive digital marketing strategies and campaigns.
  • Implemented conversion rate optimization techniques for improved user experience and increased lead generation.
  • Increased lead quality by implementing advanced lead scoring models based on demographic data analysis and behavioral tracking insights.
  • Oversaw successful product launches using multi-channel digital marketing tactics including email promotions, press releases, social media buzz-building efforts, influencer partnerships, and paid advertisements.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.

MarCom Executive

Belwo
Dallas, Texas 5512 Fern Valley Lane, McKinney, TX
12.2022 - Current
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Implemented analytics tools to monitor campaign performance, making data-driven decisions for continuous improvement.
  • Improved lead generation through the optimization of landing pages and targeted digital advertising campaigns.
  • Streamlined internal communications processes to improve information flow and increase employee satisfaction.
  • Developed compelling content for websites, blogs, and promotional materials to drive audience interest and improve SEO ranking.
  • Worked closely with sales teams to align marketing strategies with revenue goals, driving consistent growth yearoveryear.
  • Led cross-functional teams in the development of successful product launch campaigns, resulting in increased sales and market share.
  • Conducted market research to identify target audiences and tailor messaging for optimal impact.
  • Coordinated trade show appearances and networking events, fostering new business relationships and opportunities.
  • Supervised marketing plans and actions for product launches, public relations tasks, and trade shows.

Senior Content Manager

Jupitice Justice Technologies
Chandigarth, Punjab
4 2022 - 10.2022
  • Managed content distribution to online channels and social media platforms.
  • Used content management system to analyze user engagement and website traffic metrics.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Collaborated with marketing and design teams to develop and plan site content, layout and style.
  • Approved, reviewed and edited content flowing to website.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Streamlined functions by developing and implementing processes and task management ticket systems.
  • Directed content of website by gathering information and integrating data from other departments.
  • Delegated and tracked each staff member's assignments and deadlines.
  • Provided concise and constructive editorial feedback to writers to improve article and story writing.
  • Ensured consistent brand messaging across all digital platforms and communications channels.

Marketing Communications Manager

Canam
Chandigarh, Chandigarh
08.2019 - 03.2022
  • Managed competing deadlines with efficiency.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
  • Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
  • Provided editorial guidance to other departments, including Digital Marketing team devoted to delivery of top-quality content.
  • Created high-impact messaging for all marketing media, contributing to increases in revenues and market share.
  • Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
  • Revitalized employee communications to better convey important information and boost morale.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Worked with public relations team to launch and update company social media profiles, website and blog.
  • Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
  • Led strategic development and implementation of clients' branding and marketing plans.
  • Completed keyword research to target clients based on keyword targeting.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
  • Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
  • Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.

Technical Content Writer

Quality Growth Services
Delhi
03.2013 - 06.2017
  • Posted daily on social media sites.
  • Develop original content through social listening and independent sources.
  • Increased website and social media traffic by creating dynamic graphics and pieces.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
  • Managed competing deadlines with efficiency.
  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Edited and optimized pages of evergreen content to improve SEO ranking for specific keywords.
  • Enhanced readability by editing complex technical documents for clarity and conciseness.

Education

High School Diploma -

Army School Nagrotta

High School Diploma -

Mount St Mary's

BA LLB - Law

Army Institute Of Law

MBA -

Chitkara University

Software

SEM Rush

Personal Information

Contact

SAS Nagar Mohali, Punjab 140601

Accomplishments

  • Supervised team of 6 staff members.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 5 in the development of Agentchecker.

Hobbies and Interests

  • Badminton

  • Reading

  • Listening to music

  • Creative Writting

  • Listening to podcasts

Education

Jammu,New Delhi,Chandigarh,Rajpura

Skills

Community engagement

CRM management

Creative direction

Marketing analytics

Influencer marketing

Outdoor advertising

Advertising campaigns

Web analytics

Direct mail campaigns

Mobile marketing

Work Preference

Work Type

Full TimePart TimeContract WorkInternshipGig Work

Work Location

RemoteOn-Site

Important To Me

Career advancementFlexible work hoursWork-life balanceCompany Culture

Timeline

Marketing Consultant

Sleepy Classes
03.2024 - Current

Digital Marketing Head

CLAT Possible
04.2023 - Current

MarCom Executive

Belwo
12.2022 - Current

Marketing Communications Manager

Canam
08.2019 - 03.2022

Technical Content Writer

Quality Growth Services
03.2013 - 06.2017

Senior Content Manager

Jupitice Justice Technologies
4 2022 - 10.2022

High School Diploma -

Army School Nagrotta

High School Diploma -

Mount St Mary's

BA LLB - Law

Army Institute Of Law

MBA -

Chitkara University

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Karan PuriDigital Marketer