Karan Raj
Hyderabad
Summary
SUMMARY
Experienced Copy Lead with 7+ years in digital content strategy and copywriting within fast-paced agency environments. Proven ability to manage creative teams, shape campaign narratives, and deliver compelling brand messaging across digital platforms. Skilled in collaborating with art teams, participating in client presentations, and managing content production timelines. Known for crafting audience-relevant copy rooted in strategic insights and product understanding.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Writer
Sportskeeda
Remote, India
05.2025 - Current
- Published over 1000 wrestling-related articles across formats like news, features, listicles, and rumors.
- Achieved over 550k+ total article reads, reflecting strong audience engagement.
- Contributed to major event coverage, increasing content visibility and traffic during peak periods.
Senior Copywriter
Ting
Chennai
07.2023 - 02.2025
- Led copy development for 10+ brands across industries, collaborating closely with Art Supervisors and cross-functional teams.
- Took ownership of long- and short-form content, including campaign messaging, social media, product descriptions, and thought leadership articles.
- Participated in client briefings and review meetings; ensured alignment with strategic goals and brand tone.
- Provided feedback to junior writers and contributed to performance evaluations when requested.
- Managed copy timelines and resource allocation using internal project management tools. Key Achievements:
- Developed messaging frameworks that improved content clarity and increased social engagement.
- Helped establish copy standards and review processes, reducing turnaround time for campaign assets.
Digital Content Associate
Sportz Interactive
Mumbai, India
11.2019 - 06.2023
- Developed campaign copy and messaging for sports brands, supporting digital activations and social media strategies.
- Partnered with designers and art leads to create cohesive brand stories and visual copy alignment.
- Took initiative on writing projects from concept to delivery, ensuring accuracy and voice consistency.
- Participated in creative brainstorming sessions and client feedback calls; adjusted messaging based on real-time input.
- Actively involved in researching competitive brand positioning and marketing claims to inform content strategy. Key Contributions:
- Delivered performance-driven content across YouTube, Instagram, and website platforms.
- Managed multiple projects under tight deadlines while maintaining quality and brand voice consistency.
Freelance writer
RS Teamwork
06.2019 - 11.2019
- Researched and wrote industry reports and blog content for AI-driven and tech-focused platforms.
- Created data-driven content optimised for SEO, improving search rankings for multiple clients.
Freelance sports data reporter
InPlay Sports Data/Genius Sports
11.2018 - 11.2019
- Company Overview: UK/India
- Gathered and analyzed real-time game data for insightful reporting.
- Completed rigorous training sessions organized by the organization to qualify as a reporter.
Door-to-door charity fundraiser
NSPCC charity
12.2017 - 02.2018
- Company Overview: UK
- Worked part-time as a door-to-door charity fundraiser for the NSPCC for two months.
- Raised awareness and garnered funding and donations for the charity by going door-to-door.
- Tailored communication strategies to various audiences, ensuring messages were impactful and drove engagement.
Assistant Coach
Hyderabad Football Academy
01.2017 - 07.2017
- Company Overview: India
- Trained children aged 5 to 11 in football motor skills development.
- Coached Under-11 and Under-7 teams participating in local tournaments.
- Gained experience working on team building with younger team members.
Education
MSc - Sports Business
University of Liverpool
UK2018
Bachelor of Engineering - Engineering, Electronics and Communications
Manipal Univerrsity
Jaipur, India2016
Skills
- Copywriting & Editing
- Brand Messaging
- Client Presentations
- Content Strategy
- Cross-functional Collaboration
- Creative Concept Development
- Copy Estimation & Scheduling
- Team Mentorship
- Performance Feedback
- Project & Timeline Management
- Competitive Research
- Digital Campaign Content
Brands Worked With
Broadcasters
- Star Sports
- SonyLIV
- EurosportIndia
Indian Premier League
- Sunrisers Hyderabad
- Delhi Capitals
Indian Super League
- Mumbai City FC
SA20 League
- Pretoria Capitals
- MI Cape Town
Pro Kabaddi League
- Jaipur Pink Panthers
Hero Hockey India League
- UP Rudras
Indian Street Premier League
- Falcon Risers Hyderabad
- KVN Bangalore Strikers
Others:
- Sports For All
- India Olympic House
- Kashi Rudras
- Gwalior Cheetahs
Certification
- Be10x AI workshop
Languages
English
Proficient
C2
Hindi
Advanced
C1
Telugu
Intermediate
B1
Tamil
Beginner
A1
Websites, Portfolios and Profiles
Linkedin: www.linkedin.com/in/karan-raj-698b2b10b
Portfolio: https://docs.google.com/presentation/d/1V5Zblm8GInOdcp765tcZrjvKQz6NJNL1/edit
Sportskeeda Profile: https://www.sportskeeda.com/author/karan-raj-67ba2
Timeline
Senior Writer
Sportskeeda
05.2025 - Current
Senior Copywriter
Ting
07.2023 - 02.2025
Digital Content Associate
Sportz Interactive
11.2019 - 06.2023
Freelance writer
RS Teamwork
06.2019 - 11.2019
Freelance sports data reporter
InPlay Sports Data/Genius Sports
11.2018 - 11.2019
Door-to-door charity fundraiser
NSPCC charity
12.2017 - 02.2018
Assistant Coach
Hyderabad Football Academy
01.2017 - 07.2017
MSc - Sports Business
University of Liverpool
Bachelor of Engineering - Engineering, Electronics and Communications
Manipal Univerrsity