Strong analytical capacity and research skills, ability to evaluate with good communication skills and integrate information from a variety of sources.
Good communication skills, including the ability to draft/edit written reports and to articulate ideas in a clear, concise style.
Computer proficiency including Microsoft Office and database applications.
Ability to plan workload in a structured manner and prioritize actions.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Senior Ad Operation Specialist
Acceline Digital Pvt. LTD
Pune
11.2017 - Current
Supported and onboarded new clients and built team around to grow upto 30 members
Documentation on client specific processes
Handling multiple projects meeting SLA's and adhering to client specific requirements
Handling team of 12 members, solving queries and investigation for social, articles metrics, display
Client calls on team performances and monthly team update presentation
guiding onboarded new publishers to setup campaigns and effective execution
Worked daily report pulling reports from 17 different tools along with managing other campaign reports and social reportings
Created Media plans/grids ranging $10K - $6MM as per package requirements and specs using ignition calculators and CPM structure
Created campaign trackers and mission control doc
Reviewing IO's and Internal communication & coordinating with design, finance, media planner and sales on execution
Entering the media plans in Booster/adpoint/adbook/quickbase as per IO
QA'ing tags, pixels and integrations
Coordinating with team for successful launch of campaign
trafficking creatives in DFP/GAM
trafficked custom creatives in celtra
created audience permutive
created screenshot deck in ppt format
monitoring the pacing and optimizing the performance as per KPI's through flight dates and sharing the reports and insights with client/agency
analyzed data from multiple platforms GAM, CM360, DV, Nielson, IAS, Google analytics
Answering queries from client
Created media plans and social media briefs for social posts
Sharing wrapup/final reports upon completions
created Recap deck in keynote/ppt formats with detailed insights on partnership
Monthly billings
Trafficked Newsletter execution in Liveintent
Brand study execution, coordinating with Kantar team, getting questionnaires, reporting analysis
successfully delivered more than 300+ campaigns
worked on more than 100+ wrapup deck and final reportings
created media grids worth $50MM programs
Technical Support Executive
Cybage Software pvt. ltd
pune
06.2015 - 10.2016
Handling queue and distributing work as per priorities and coordinating with team members
Setup campaigns as per client requests
QA Creatives and analyzing CRS (Creative revision spreadsheet)
Reporting and Investigation of issues
conducting weekly client calls and team meetings
Documentation of client specific process/requirements for PST time zone
Developed and implemented training initiatives for new hires.
Education
Bachelor of Arts - English Language And Literature
Symbiosis College of Arts And Commerce
Pune
04.2011 - 04.2014
Skills
Google Ad Manager
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Timeline
Senior Ad Operation Specialist
Acceline Digital Pvt. LTD
11.2017 - Current
Technical Support Executive
Cybage Software pvt. ltd
06.2015 - 10.2016
Bachelor of Arts - English Language And Literature
Mastering Technician at Quiver Digital Solutions India Pvt Ltd.(A Premiere digital services Company)Mastering Technician at Quiver Digital Solutions India Pvt Ltd.(A Premiere digital services Company)
Senior Executive - MIS at India Dotcom Digital Pvt. Ltd. (Formerly Zee Digital)Senior Executive - MIS at India Dotcom Digital Pvt. Ltd. (Formerly Zee Digital)