Karan Taxali
Brand Lead
Mumbai
Summary
Collaborative team player with strong leadership skills. The ability to work under pressure and multi-task. Committed to achieving goals & a powerful drive for top-line & bottom-line results.
Overview
11
11
years of professional experience
84
84
years of post-secondary education
Work History
Brand Lead
Honestly Italian Pvt Ltd
04.2021 - Current
- Leading the Fresh & FMCG business pan India.
- Preparing channel wise sales plan & driving performance by mentoring & motivating the sales team to achieve sales objectives.
- Develop and strengthen offline & online trade channel of the Brand’s distribution network with focus on the main assigned product line.
- Develop and maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to company customers.
- Conducting market research to identify selling possibilities, benchmark competition & ensure coverage to safeguard the customer base & increase marketshare.
- Partner with the marketing team to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives.
- Plan and execute marketing & promotional activities & analyse the impact of the same on sales from time to time basis.
- Deliver business targets by managing and building relationships with Key accounts.
- Identifies product improvements or new products by remaining. current on industry trends, market activities, and competitors.
- Preparing GTM strategy & launch plan for new launch products across channels.
- Preparing business plans, expense budgeting & demand forecasting.
Business Head
Benzer Foods
09.2020 - 04.2021
- Preparing the Annual Business, brand promotion & growth strategies
- Preparing the Planogram & Merchandising for the store
- Led the business growth through online & offline sales channels
- Training & development.
Business Head
Kambala Hospitality Pvt Ltd.
09.2015 - 04.2020
- Heading the business for 15 restaurants pan India
- Modernized the operations by implementing dynamic POS & CRM systems
- Orchestrated the launch & relaunch of multiple brands in the QSR & casual dining segment
- Redesigned the sales & marketing campaign for optimized results.
Category Head
Foodhall
01.2013 - 09.2015
- Buying & Merchandising of products from national & international markets
- Vendor management, product pricing, margins & inventory management
- Planning promotions, activations, brand launches to achieve targets set as per the Annual Business plan.
Education
BSc H&HA -
IHM Mumbai
MBA in Marketing - Marketing
Mumbai Education Trust (MET)
Skills
Self Motivation
Timeline
Brand Lead
Honestly Italian Pvt Ltd
04.2021 - Current
Business Head
Benzer Foods
09.2020 - 04.2021
Business Head
Kambala Hospitality Pvt Ltd.
09.2015 - 04.2020
Category Head
Foodhall
01.2013 - 09.2015
BSc H&HA -
IHM Mumbai
MBA in Marketing - Marketing
Mumbai Education Trust (MET)
Profile
A dynamic professional with experience across the hospitality & retail segment. Spearheaded the business growth for hospitality & retail brands pan India.