Karan Tripathi
Noida
Summary
Results-oriented marketing professional and MBA candidate with a robust foundation in SEO, digital marketing strategy, and data analytics. Expertise in leveraging content marketing, consumer insights, and performance metrics to enhance brand visibility and optimize campaign effectiveness. Strong academic background in Marketing Management, Consumer Behavior, Business Statistics, and Research Methodology, complemented by technical proficiency in R and SPSS for data-driven decision-making. A keen interest in Agentic AI and the integration of digital marketing and analytics to drive intelligent marketing automation and strategic business outcomes positions this candidate as a valuable asset for roles in digital marketing, brand strategy, or performance marketing.
Overview
1
1
Certification
Work History
Marketing and Wealth Management Intern
Bajaj Capital Ltd.
04.2025 - 06.2025
- Digital Marketing, Financial Planning & Advisory, Consultative Selling & Objection Handling, Client Onboarding & KYC Compliance.
- Research- “Understanding the Perception of Health Insurance as a Product in the Indian Market and Exploring the Potential for Growth.”
- Assisted in preparing comprehensive financial plans for clients, enhancing understanding of investment strategies.
- Conducted market research to identify key investment opportunities, supporting advisor recommendations.
- Collaborated with senior advisors to develop customized asset allocation strategies for diverse client portfolios.
- Assisted in executing digital marketing campaigns across multiple platforms.
- Conducted market research to identify trends and customer preferences.
- Engaged customers to identify needs and recommend suitable products.
- Provided product knowledge support to customers, fostering informed purchasing decisions.
Education
MBA - General Management, Marketing And AI
Symbiosis Institute of Business Management
Noida, India04-2026
B.Com(Hons.) - Marketing, Commerce, Accountancy, Economics
Shri Ram College of Commerce
06-2018
12th - Commerce With Mathematics
La Martiniere College
Lucknow, India06-2015
Skills
- MS – Power point, Excel & Word, R Programming,
- Power BI,
- Tableau,
- Google Analytics(GA4),
- Meta Analytics,
- OpenAI GPT Models,
- DallE,
- Cursor,
- Apolloio,
- Lavenderai,
- Skyworkai,
- Gemini,
- Claude,
- Firefliesai
- Data Analytics,
- Digital Marketing,
- Strategic Thinking,
- Artificial Intelligence (AI),
- Project Management,
- Human Resources (HR),
- Multi-Channel Marketing,
- Market Research,
- Financial Literacy,
- B2B Marketing,
- Services Marketing,
- Customer Relationship Management (CRM),
- Retail Marketing,
- Brand Management,
- Integrated Marketing Communications,
- Rural Marketing,
- Operations Management,
- Sales Force and Channel Management,
- Consumer Behavior,
- Search Engine Optimization (SEO),
- Search Engine Marketing (SEM),
- Digital Marketing Analytics,
- Marketing Automation,
- Integrated Digital Campaigns,
- Sales assistance,
- Objection handling
Accomplishments
- Awarded a trophy for founding and successfully leading the Finance Club at SIBM Noida, organizing impactful events and initiatives.
- Cleared UPSC Combined Defence Services Examination 3 times in a row.
- Published research paper: Case Study on River Gomti and critical analysis of river pollution laws.
- Travelled to most parts of India, have an understanding of different regions and cultures.
- Represented my school in National Equestrian Championship at Bangalore in 2015 and served as the captain of the team.
Affiliations
- Coordinator- Finance Club, SIBM Noida.
- Coordinator- National Business Plan Competition, SIBM Noida.
- Member- Anti-Ragging Squad at Off Campus Centre of Symbiosis International (Deemed University) at Noida.
- Head- Corporate Communications, SRCC, DU.
- Treasurer- Students Union, SRCC, DU.
Certification
- Digital Marketing and Analytics- IIM Mumbai (Pursuing)
- Agentic AI and AI Agents: A Primer for Leaders- Vanderbilt University
- Introduction to Social Media Marketing- META
- Artificial Intelligence in Marketing- Darden School of Business, University of Virginia
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Timeline
Marketing and Wealth Management Intern
Bajaj Capital Ltd.
04.2025 - 06.2025
MBA - General Management, Marketing And AI
Symbiosis Institute of Business Management
B.Com(Hons.) - Marketing, Commerce, Accountancy, Economics
Shri Ram College of Commerce
12th - Commerce With Mathematics
La Martiniere College
OTHER PROJECTS
Karan has been an active member of various committees and societies, demonstrating dedication and leadership throughout his academic journey. He has contributed to over 30 group projects with strong outcomes, earning recognition for his collaborative and results-oriented approach. These experiences have sharpened his organizational and interpersonal skills, reinforcing his commitment to teamwork and shared success.