Karan Tulsian

• Managed and serviced prime clients (Food & Beverages, Cons. Soft and Luxury) for advertising campaigns.

• Identified the client's marketing objectives and provide relevant advertising solutions including print, digital and OOH mediums.

• Liasoned between multiple teams to execute the publishing of ads in timely & efficient manner.

• Engaged in creative thinking and proposed innovative advertising campaigns to the clients for higher impact on their brand.

• Analysed data to identify advertising patterns of clients and study the market competition.

• Successfully generated revenue for the company by selling advertising solutions to the clients.

• Thoroughly studied the customer proposition in order to identify the communication strategy to engage efficiently with the customers.

• Copywrote content for the website including home page, FAQs & help guide.

• Created a blog section to help and engage with the users for improved usability of the services offered.

• Conducted a detailed study of Purplle.com’s referral program to identify gaps and opportunities in achieving successful referrals.

• Ideated and launched a new value proposition for both the participants in the process to ensure recurring referrals.

• Introduced improvements in the landing page leading to enhanced experience in customers’ referral journey & rise in target page visits.

• Developed and executed in-app and social media marketing activities, leading to an 85% growth in referral codes shared.

• Understood various concepts in e-commerce by working closely under the mentorship of Associate Director of the company.

• Conducted a Market Research to probe into consumer perception of mattress customisation on a sample set of 300 pan-India participants.

• Recommended strategies for a pilot plan to launch new product offerings in the Indian market.

Conducted Segmentation, Targeting and Positioning Analysis for automated mobile application
Generated revenue through calls and meetings with potential clients facilitating lead conversion