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A strategic and hands-on social media and digital marketing professional with over a decade of experience at one of the world's largest financial institutions, and most valuable brands. Possessing expertise in managing digital strategies encompassing social media and influencer marketing, brand marketing, and campaign and community management. Key achievements include establishing and leading an in-house social media and digital marketing agency, and consistently outperforming both industry and internal KPIs while driving innovation through the adoption of new digital marketing platforms and best practices.

Marketing professional with expertise in influencer marketing, e-commerce, and event management. Proven ability to lead high-impact campaigns, optimize digital strategies, and drive business growth. Successfully managed 200+ influencers per month, launched brand campaigns for top-tier companies, and built a profitable e-commerce brand from scratch. Passionate about leveraging marketing insights to maximize engagement and ROI.

Throughout my professional career, I have developed skills and techniques to effectively engage and maintain a brand's audience through organic social presence and creator partnerships across a variety of social channels. With a specialty in community management and influencer marketing, I have successfully outperformed multiple KPI goals including follower growth, engagement, and impressions. Most notably, I have increased numerous global Wine and Spirits brands' follower bases by over 30 percent. I am passionate about the consumer experience and the importance of actively participating in consumer conversations. As a digital strategist, I take pride in maintaining brand loyalty and identifying authentic partnerships.

Innovative Global Communications, Marketing & Branding Leader
I have extensive experience in public relations and marketing, having worked with prestigious fashion, lifestyle, and CPG brands both in agencies and in-house. I have a proven track record of developing and implementing innovative strategies that enhance consumer consideration, drive direct sales, and generate buzz and visibility across various industries. With over 20 years of experience, I am a resourceful problem solver and self-starter who has effectively led large teams and campaigns. I am currently seeking to enhance a company's brand marketing strategy through creative campaigns, compelling storytelling, impactful content, strategic partnerships, and meaningful brand experiences that will increase consumer awareness, demand, and loyalty across all touchpoints.

Karan Varyani

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Growth & Marketing – Influencer Marketing

Associate Manager – Influencer Marketing & Social Media

Senior Marketing Associate

Renewal Specialist

Sales Specialist

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Bachelor of Engineering -

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Growth & Marketing – Influencer Marketing

Associate Manager – Influencer Marketing & Social Media

Senior Marketing Associate

Renewal Specialist

Sales Specialist

Bachelor of Engineering -

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