Hi, I’m
Karandeep Singh Madhok
Used and Rental Sales
Greater Noida,UP
Summary
Enterprising professional with 19+ years of expertise in Operations Management, Fleet Optimization, Sales Strategy, and Process Development within the equipment rental and industrial machinery sectors. Proven track record in business turnarounds, clearing long-pending assets, and driving multi-crore revenue growth through used equipment sales, rental expansion, and process optimization. Skilled in launching new product lines, establishing business divisions from scratch, and enhancing operational efficiency using lean techniques and industry best practices. Recent achievements include defleeting long-pending machines, leading HRMS implementation, optimizing suspension data analytics, improving the end-to-end customer service work order process, executing high-margin used sales (53% average margin), and building strong market networks. Adept at aligning fleet, sales, and customer support functions to consistently achieve both top-line and bottom-line targets in competitive markets.
Overview
20
years of professional experience
6
Certifications
3
Languages
Work History
Manlift India Private Limited
AGM – Used Sales/ Fleet Manager/ CSD
08.2022 - Current
Job overview
- Drove Used Sales success by selling/deflecting 119 hard-down machines in 6 months, generating INR 3 crore (~€330K) in revenue, clearing stock pending for 3 years.
- Achieved 53% average margin on 11 used machines over transfer price through strategic pricing and negotiation, sold in a month.
- Established strong market connections in the Indian used equipment sector, expanding resale opportunities in few months.
- Led fleet physical verification and depot audits, ensuring 100% alignment between physical assets and system records quarterly basis.
- Directed HRMS implementation & regularization across Operator team, improving operator onboarding and compliance. approx 1000 operators.
- Compile & analyze suspension/breakdown data, driving cross-departmental action plans to reduce revenue loss and present to Managements.
- Oversee breakdown work order cycle, including client discussions, settlement, and closure.
Tata Play Limited
Senior Manager – Process & Quality
05.2022 - 08.2022
Job overview
- Led process and quality improvement initiatives across the Field Service Delivery department, ensuring optimal efficiency and compliance with internal standards.
- Designed and implemented quality control systems to monitor and enhance service delivery performance, reducing errors and improving customer satisfaction.
- Managed cross-functional teams, driving the alignment of operations with the company's strategic objectives.
- Spearheaded process audits and corrective actions to ensure the minimization of service disruptions and operational bottlenecks.
- Collaborated with stakeholders to develop and roll out training programs aimed at boosting team performance and adherence to quality protocols.
- Led initiatives to standardize workflows and processes, which contributed to a significant reduction in downtime and an increase in process efficiency.
- Provided detailed reports on operational performance and quality metrics to senior management, ensuring transparency and accountability.
Manlift India Pvt. Ltd.
AWP Rental & Sales /TMW Champion
05.2013 - 05.2022
Job overview
- Chalked down the plan to set-up Manlift India operations and business from scratch.
- Steered rigorous efforts and successfully launched and open channels for AWP business across West India.
- Played key role in achieving highest rental sales of machines across the competitor through creating a positive buzz.
- Successfully spearheaded High value projects by opening channels for AWP across West India.
- Managing end-to-end delivery and release management of the project.
- Enhancing safety by launching and creating awareness in PEB and MEP and Installation contractors for AWP.
- Mapping competitors activities in the market & identifying; bringing new trends in market for establishment.
- Ensuring desired stock flow on monthly basis; working on yard stock management.
- Executing business of AWP in PSU’s like railways, defence and so on.
- Administering hire-desk planning, price positioning and finalizing product range.
- Administered business operations for the profit centre with a view to realize pre-planning sales and revenue targets.
- Steered growth in terms of value, volume and market share by introducing new ideas & concepts.
- Managing all facets of administration, reporting, regulatory compliance, budgeting, finance, marketing, sales.
Dizzibud.com
Co-Founder
01.2011 - 04.2013
Job overview
- Contributed to strategies to drive traffic, conversion, retention, and revenue.
- Sales analysis and recommendations on sales and promotions across all platforms.
- Setup, test and deploy all campaigns and promotions based on our marketing calendar.
- Facilitate online customers to determine their needs and respond to queries within 24hrs turnaround time.
The Haryana Co-operative Sugar Mills Ltd
Asstt. Engineer- Instrumentation
09.2010 - 01.2011
Job overview
- Handling technical & business aspects of project that consists of overseeing installations, providing technical vision, conducting design reviews, establishing project milestones, maintaining budgets and creating contingency plans.
- Demonstrating & presenting the project progress reports to executive teams.
- Inviting bids, Evaluating contracts, Executing negotiations and awarding of contracts to subcontractors.
- Managing relationship with 3rd party consultants, vendors, contractors and clients.
- Guiding and supporting maintenance and inspection staff, operating units and teams for handling electrical and other project related issues including matters pertaining to local statutory bodies.
Lakshmi Precision Screws Ltd.
Senior Executive - Project Department
01.2008 - 08.2010
Job overview
- Executed project management tasks by managing project scope, deliverables, schedule and budget.
- Provided engineering design and related services to support the company’s design-build construction business/group; managed pre-construction planning and services.
- Negotiated with vendors for materials and services; ensured that each stage of project progresses on-time and within budget.
- Managed changes in project scope, identified potential risks and developed contingency plans.
- Floated RFPs, Inviting bids, handling technical-commercial evaluations and negotiations with vendors and subcontractors to award work and material contracts as per company terms and conditions.
- Coordinated with finance department for timely clearance of vendor servicing bills.
Neel Metal Products Ltd.
Sr. Executive (Sales and Operation)
08.2005 - 12.2007
Job overview
- Creating specifications, RFPs, Inviting bids, technical-commercial evaluations for new projects.
- Installing and commissioning of Automated Equipment.
Education
Kurukshetra University
B.Tech. from Instrumentation and Control Engineering
01.2005
University Overview
GPA: 66%
Bharati Vidyapeeth
MBA from Production & Operations Management and Project Management
University Overview
- Degree certificate in process
- GPA: 8.36 / 10 (Aggregate: 79.42%)
Skills
Cost reduction
Certification
CQI IRCA APPROVED LEAD AUDITOR ISO 45001:2018 from DNV:GL
playing Guitar, dance
music
Timeline
AGM – Used Sales/ Fleet Manager/ CSD
Manlift India Private Limited
08.2022 - Current
Senior Manager – Process & Quality
Tata Play Limited
05.2022 - 08.2022
AWP Rental & Sales /TMW Champion
Manlift India Pvt. Ltd.
05.2013 - 05.2022
Co-Founder
Dizzibud.com
01.2011 - 04.2013
Asstt. Engineer- Instrumentation
The Haryana Co-operative Sugar Mills Ltd
09.2010 - 01.2011
Senior Executive - Project Department
Lakshmi Precision Screws Ltd.
01.2008 - 08.2010
Sr. Executive (Sales and Operation)
Neel Metal Products Ltd.
08.2005 - 12.2007
Bharati Vidyapeeth
MBA from Production & Operations Management and Project Management
Kurukshetra University
B.Tech. from Instrumentation and Control Engineering
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