Karan Parmar

Work History

Leo Burnett

Mumbai

07.2023 - Current

Campaign Management: Planned, executed, and monitored digital marketing campaigns across various platforms, resulting in a 25% increase in website traffic and a 20% growth in social media followers.
Social Media Management: Managed and maintained social media profiles, including creating and scheduling posts, responding to comments, and analyzing social media performance metrics, resulting in a 30% increase in overall social media reach.
Data Analysis: Used analytical tools to track and analyze the performance of digital marketing campaigns, providing insights and recommendations for improvement.
Market Research: Stayed up-to-date with industry trends, competitors, and customer behavior to identify opportunities and refine marketing strategies.
Collaboration: Coordinated with other departments such as graphic design, content writing, and sales to ensure marketing campaigns align with overall business goals.
Content Calendar: Developed and maintain a content calendar to ensure consistent and timely delivery of digital marketing content.

FCB Group India

Mumbai

06.2022 - 07.2023

Strategy Development: Created and executed a comprehensive social media strategy that aligned with the company's marketing and business goals, resulting in a 30% increase in overall social media reach and a 25% growth in brand visibility.
Content Planning: Developed a content calendar outlining the type of content to be posted, posting schedules, and themes, maintaining consistency and relevance.
Audience Engagement: Interacted with the audience by responding to comments, messages, and mentions, fostering a sense of community and building brand loyalty.
Monitoring Trends: Stayed up-to-date with social media trends, algorithm changes, and new features, adapting strategies accordingly. This led to a 15% increase in click-through rates (CTR) and a 10% boost in post engagement.
Community Management: Fostered and grew online communities related to the brand, including managing user-generated content and moderating discussions.
Crisis Management: Handled negative comments or online crises professionally and effectively, protecting the brand's reputation. This resulted in a 15% decrease in negative sentiment and a 20% increase in positive online mentions during critical situations.

Chimp And Zinc Worldwide

Mumbai

10.2020 - 05.2022

Community Building: Foster and nurture an active and engaged online community around the brand on various social media platforms.
Audience Engagement: Interact with followers by responding to comments, messages, mentions, and questions promptly and in a personable manner to build relationships and enhance brand loyalty.
Moderation: Monitor discussions, comments, and user-generated content to ensure they align with community guidelines and maintain a positive and respectful environment.
User-Generated Content: Encourage and curate user-generated content that showcases customer experiences and testimonials related to the brand.
Feedback Collection: Gather feedback and suggestions from the community members and relay this valuable information to the appropriate teams within the organization.
Crisis Management: Handle any negative comments, complaints, or conflicts diplomatically and professionally, addressing concerns and escalating issues when necessary.

Locobuzz

Mumbai

11.2018 - 10.2020

Platform Management: Manage and optimize the company's presence on multiple social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and emerging networks.
Audience Analysis: Conduct in-depth audience research and segmentation to tailor content and campaigns to specific demographics and interests.
Community Engagement: Foster a sense of community by actively engaging with followers, responding to comments, messages, and mentions, and facilitating discussions.
Competitive Analysis: Stay informed about competitors' social media strategies, industry trends, and emerging technologies to maintain a competitive edge.