Karanvir Gupta

Company Overview: Dev Tool | US+IND

• Built and scaled the marketing function for a dev tool in a new category space in the 0 to 1 stage.
• Generated a $4 million revenue pipeline through pure organic efforts at a $0 budget spent.
• Set up an inbound funnel with an 800% jump in organic traffic, leading to over 1 million search impressions in a month.
• Position Hatica as a category leader through thought leadership, localized campaigns, and customer engagement programs.
• Architect a data-driven demand generation engine (ABM, digital, events) for a 360-degree multi-channel marketing strategy with 5x RoAS.

Company Overview: Conversational AI | MENA + IND

• Solidified Verloop's positioning in the competitive conversational AI landscape.
• Optimized inbound funnel leading to a 20% jump in organic traffic and a 30% jump in MQLs.
• Strengthened analyst relations with Gartner and Forrester in pushing Verloop to become a category leader.
• Build a scalable and repeatable events marketing playbook to crack the MENA market via the likes of Gitex Global.

Company Overview: Search and Merchandising | Global

• Spearheaded a worldwide marketing strategy to drive demand generation, brand building, and pipeline acceleration.
• Worked with the CEO directly to scale teams, campaigns, and systems to overcome multi-region (US, ANZ, EU, and APAC) GTM complexities.
• Set up an inbound funnel, enabled partner marketing efforts, and a close-knit customer advocacy program.
• Worked with Gartner and Forrester analysts to advance Unbxd's positioning in the Search and Recommendations category.
• Led cross-functional collaboration efforts to refine the GTM playbook, ensure seamless handoff, and accelerate deal velocity.

Company Overview: FinTech | India

• Deep dive into the product to be able to translate complex product features into user-friendly capabilities for higher product adoption.
• Led the rebranding exercise from PG to Payment Solutions. Coined the tagline, "The Future of Payments."
• Build the GTM playbook from scratch, owning 50% of the SMB and 15% of the large enterprise revenue goals.
• Onboarded and trained the SDR team for pan-India operations and ABM.

Company Overview: SDWAN | Global

• Build an in-depth Buyer Persona and ICP framework, leveraging customer data and insights for effective GTM.
• Led a rebranding and positioning exercise with the board to maintain industry relevance.
• Ran the Customer Success Initiative while uplifting the NPS score by 16 points over three quarters.