Karen Annabelle Kumar

• Driving Impact - Led pursuit marketing initiatives impacting an average of 92 million euros in business pipeline, and created comprehensive marketing strategies to build GTM awareness, impacting the pipeline.
• Campaigns that Count - Enabling and delivering strategic marketing campaigns aligned to account and portfolio growth objectives.. Driven lead-focussed ATL and TTL campaigns generating leads for business.
• Events and Leads - Generated an average of 60 leads via organic campaigns and 150+ leads via inorganic campaigns. Spearheaded 35+ event initiatives, inclusive of all client, industry, flagship, and internal events for Capgemini since 2017, capturing over 500 prospects with over 1,000 attendees.
• Account Intimacy - Driven RFP support strategies for strategic accounts. Led Client Innovation Days, impacting client ongoing conversations.
• Analysis & Intelligence - Gathering intelligence on global market trends and competitor activity to identify new opportunities for growth. Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
• Brand Recall - Strategized high brand recall at on-ground participation in industry body events. Created impactful and engaging content for social media, GTM marketing assets, award submissions, internal communications, and client collaterals.
• Responsibilities - Program managed nationwide multi-city roadshow engaging 7 touchpoints in ecosystems - clients, partners, analysts, advisors, academia, internal employees and media. Created the annual marketing plan and managed budget for quarter-wise marketing engagements. Cross-functional collaboration with sales, pre-sales, and global teams to coordinate strategic marketing activities. Mentored junior team members on developing their skills in the field of marketing.

External Marketing / Communications

• Logo and brand idea generation of TCS TAP™: Simpler and leaner procure-to-pay.
• Global Events – IOFM APP2P, Roundtables, and APP2P Fall Expo Conference 2016.
• Content development for the website, sales kit, and customer case studies for the TCS website.

Internal Marketing & Research / Communications

• TCS Global rollout branding campaign management for TAP™ internal branding activities.
• Monthly internal newsletter content development and internal webinar campaigns
• Market, competition, and research report analysis for business opportunities and positive mentions.

Social Media and Digital Marketing

• Spearheaded new Twitter channel @TAP_P2P with management, content and analysis
• Kick-starting social media campaign for Accounts Payable solution on LinkedIn & Twitter.

Business & Market Intelligence Cell

• Spearheaded customer intelligence reports to the MD office, the Global Sales Head's desk, and the Account Managers.
• Driving a daily internal newsletter: Technology in Defense, e-Commerce, PSU, and Government sectors.
• Provide Business Intelligence against competitors to strengthen the response to RFP/RFQ/Proposals

TBEM Business Excellence

• Organized and enabled the drafting process of the TBEM (Tata Business Excellence Model) application.
• Analyzing corporate BSC, tracking, and reporting course correction initiatives.
• Drafted award winning applications to participate in SME awards - Golden Peacock.

• Generated ideas for creative campaigns for Bournville, Tang and Oreo that align with organizational goals.
• Composed content for corporate newsletters, press releases, blog posts, and other communications materials.
• Updated website content as needed to reflect new developments or initiatives.
• Assisted in creating presentations for executive staff members.
• Created decks showcasing CSR initiatives, local farmers growing cacao.

• Drafting trade sheets based on interest rate swap bookings aligned with SOPs.
• Analyzing the trades booked and creating trends between floating-rate trades and fixed-rate trades across currencies.
• Facilitated training sessions for new employees on company policies and procedures.