KAREN DAS
Bangalore,KA
Summary
10+ years of experience in marketing and brand communications in industries such as financial services (asset management and insurance). Having worked with some of the largest conglomerates, MNCs and early stage startups, can bring diverse experience and knowledge for the over-all development and growth of the organization.
Overview
12
12
years of professional experience
Work History
Senior Manager - Product Marketing (India-APAC)
Emeritus
08.2023 - Current
- Leading a 5-member team to drive product marketing strategy and execution for senior leadership programs and professional certification courses from top universities and colleges across India, APAC and global regions
- Established go-to-market strategies for new product launches, developed product launch SOPs, identified TG and marketing channels, created and distributed product promotional communication for new lead acquisition and reactivation campaigns to increase conversions and maximize revenue.
Sr. Manager - Content Marketing & Brand Comm
Skill-Lync
12.2021 - 07.2023
- Led 8+ members to drive strategy and execution of all content marketing, product marketing, brand communication efforts for growth across B2C and B2B business verticals
- Collaborated with cross-functional teams to plan and deploy content campaigns as per consumer insights and business requirements as well as collaterals for sales enablement
- Briefed and managed external creative and media agencies for brand marketing activities
- Ideated, innovated, executed creative performance ads every month leading to 3X increase in leads and 2X reduction in CPL. CAC reduced by 40%
- Drove communication for reactivation and lead nurturing campaigns via CRM channels - Email, SMS, and WhatsApp. Achieved 105% of revenue conversion targets monthly
- Planned SEO-optimized video marketing content for YouTube leading to monthly 15% growth of followers
- Strategized social media calendar and leveraged data to increase organic traction and engagement rate by 5-8%
- Launched and implemented SEO content strategy increasing website traffic by 75% in 10 months.
Senior Manager - Brand Marketing
Aditya Birla Sun Life Mutual Fund
02.2020 - 11.2021
- Spearheaded 360 marketing strategies for NFOs, existing products & brand building campaigns basis defined business objectives and allocated budgets
- Managed INR 15-20 crores budget for brand & product marketing
- Conducted comprehensive project analyses, identifying and rectifying discrepancies in engineering designs
- Ensured assets follow brand and regulatory-compliant guidelines
- Followed appropriate disclaimers and maintained compliance approval records and reports for audit checks
- Onboarded and managed creative and media agency partners for content production. Consolidated vendors and negotiated contracts to optimize costs
- Assisted in creating monthly fact sheets, product merchandise, marketing collaterals for financial roadshows, sponsorship events, and branch merchandise
- Managed large-scale ATL, BTL campaigns, social media communication, product marketing, brand & consumer research, competitor benchmarking, across customer life cycle and journey.
E-Channel Manager - Content
ICICI Lombard General Insurance Company
11.2017 - 01.2020
- Responsible for planning, creating and managing digital product promotional campaigns, social media activities, internal/external & website communications.
- CRM activities, user nurturing, customer journey mapping, (email & SMS marketing, cross-sell & up-sell communication) to enhance lead nurturing by 20% monthly.
Assistant Manager - Content
PivotRoots
01.2017 - 10.2017
- Worked on content strategizing, execution, and social media marketing for 3+ BFSI clients.
Content Marketing Specialist
Coverfox Insurance
01.2012 - 01.2014
- Strategized, planned and executed SEO content deliverables to boost website traffic by 3X in 8 months. Scaled social media marketing activities to increase Instagram followers by 30%.
Senior Content Writer
Iksula Digital Services
03.2016 - 12.2016
- Worked on creating SEO content for several Indian and international e-commerce processes
Education
PG Certification in Digital Marketing & Brand Communication -
Mudra Institute of Communications (MICA)
Ahmedabad, GJ2020
MBA - Marketing
University of Mumbai
Mumbai, MH2014
Bachelor of Mass Media - Advertising
University of Mumbai
Mumbai, MH2012
Skills
- Content Marketing Strategy
- Organic Social Media Marketing
- Content Management
- CRM and SEO Content
- Paid Marketing Content
- Copywriting, Content Writing
- Sales Enablement Content
- Project Management
- Go-To-Market Strategy
- Product Marketing
- Customer Journey Mapping
- People Management
- Team Building
- Cross-Functional Collaboration
- Employer Branding
- Marketing Operations
Accomplishments
- Received 'Best Team Manager' Award in Q3 R&R at Skill-Lync
- Won 'CEO Kitty Award' in two quarters for outstanding performance at ABSLMF
Timeline
Senior Manager - Product Marketing (India-APAC)
Emeritus
08.2023 - Current
Sr. Manager - Content Marketing & Brand Comm
Skill-Lync
12.2021 - 07.2023
Senior Manager - Brand Marketing
Aditya Birla Sun Life Mutual Fund
02.2020 - 11.2021
E-Channel Manager - Content
ICICI Lombard General Insurance Company
11.2017 - 01.2020
Assistant Manager - Content
PivotRoots
01.2017 - 10.2017
Senior Content Writer
Iksula Digital Services
03.2016 - 12.2016
Content Marketing Specialist
Coverfox Insurance
01.2012 - 01.2014
PG Certification in Digital Marketing & Brand Communication -
Mudra Institute of Communications (MICA)
MBA - Marketing
University of Mumbai
Bachelor of Mass Media - Advertising
University of Mumbai
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