Karan
Mohali
Summary
Experienced Account Manager with 6+ years of uber understanding of Amazon and Walmart Ads. I have managed up to 10+ accounts at a time with budgets ranging from $1,000 to $100,000 per month, across diverse markets (USA, Mexico, India, UK, Germany).
My portfolio spans 10+ categories, including Supplements, Apparel, Office Supplies, Beauty, Kitchen, FMCG etc. with proven results. My core responsibilities include - Campaign optimization across platforms, Leveraging tools like Helium 10, Jungle Scout, Brand Analytics and AI for strategic decision-making, running audits, providing data-driven recommendations, and managing ad hoc tasks efficiently.
Beyond account management, I collaborate on projects such as creating efficient onboarding processes, optimizing workflows for deeper account analysis, and supporting high-risk accounts.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Performance Specialist
Accrue
02.2025 - Current
- Managing 12+ accounts, driving net spends of $40,000/month by aligning campaigns with business objectives, improving customer satisfaction, and minimizing churn risk.
- Initiate and oversee artistic strategies for advertising campaigns. Lead advertising campaigns to enhance brand recognition and consumer awareness.
- Study data and market trends to create meaningful insights for clients. Monitor advertising campaigns from concept to finished product.
- Collaborate with key advertisers, including local small businesses, to build successful relationships.
- Demonstrates hands-on experience with Helium 10, brand analytics and Keepa tool to conduct market research, and enhance overall campaign effectiveness.
- Took initiative to lead Party Planning Committee, fostering collaboration, and strengthening team bonds in memorable and impactful event.
Senior Account Lead
1digitalstack.ai
09.2023 - 02.2025
- Managed a portfolio of 4 high profile clients managing budgets of $200k-$5M per month, delivered and prepared strategies for new and existing customers for Amazon, Walmart & Flipkart, and identifying services based on each individual needs, resulting in 20% increment in retention rate.
- Achieved 22% increment in Ad sales by implementing strategies across ads and delicate use of promotions and pricing strategies resulting in increment of profitability by 35%
- Proficient use of tools like Helium 10 and Brand Analytics for Keyword research, competition analysis, understanding category trends, price tracking etc. and providing valuable insights for listing optimizations and SEO.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information using AI tools like Fireflies etc.
- Delegated tasks to my team of 4 members and used tools to help solve business issues and create systems to track pod level account health.
Account Manager
Teikametrics
07.2022 - 09.2023
- Managed 12+ accounts, driving net MRR of $40,000 by aligning campaigns with business objectives, improving customer satisfaction, and minimizing churn risk.
- Played key role in testing SaaS tool for AI-driven bid adjustments, successfully implementing model across accounts. This resulted in 25% reduction in CPC and 45% improvement in visibility metrics.
- Increased retention rate of high-risk clients by 15% through strategic planning, daily communication, goal redefinition, and consistent reporting to proactively reduce churn.
- Contributed to upselling additional services, including DSP and creative development, resulting in 10% (approx.) increase in net MRR.
- Demonstrates hands-on experience with Helium 10, brand analytics and Teikametrics tool to conduct market research, and enhance overall campaign effectiveness.
- Took initiative to lead Party Planning Committee, organizing team’s first-ever in-person meet, fostering collaboration, and strengthening team bonds in memorable and impactful event.
E-commerce Analyst
Paxcom India
11.2018 - 07.2022
- Handled 5+ accounts, optimizing PPC campaigns for higher ROAS and aligning strategies with brand objectives.
- Oversaw Catalogue Management, enhancing listing quality and implementing SEO strategies for 500+ listings.
- Led the team managing "CadburyGifting.in" DTC website of Mondelez, overseeing new product listings, inventory, website optimization including SEO and layout enhancements, resulting in a 20% reduction in website load time.
- Led team of 3 members, providing precise insights and guidance to drive brand success.
Business Analyst
STMicroelectronics
06.2018 - 11.2018
- Developed data visualization dashboards using Tableau and Power BI
- Enhanced Master filing system processing speed by 30% through VBA and macros
- Provided streamlined reporting to business units and senior management on product and performance metrics
- Managed Oracle database for assigned department, ensuring data backup and maintenance
Education
PG Diploma - Environmental & Sustainable Development
Indira Gandhi National Open University
01.2021
Bachelors of Technology - Computer Science & Engineering
Chitkara University
01.2019
Skills
- Performance analysis
- Data analytics
- Performance improvement
- Predictive modeling
- Advertising Campaigns
- Key Account Management
- Market Research & Analysis
- Campaign Planning & Management
- Publicity Strategies & Campaigns
- Cross-functional Coordination
Certification
- Amazon Ads Certifications
- Flipkart Ads Certifications
- Walmart Ads Certifications
- Data Analyst Nanodegree
Languages
English
Hindi
Punjabi
Timeline
Performance Specialist
Accrue
02.2025 - Current
Senior Account Lead
1digitalstack.ai
09.2023 - 02.2025
Account Manager
Teikametrics
07.2022 - 09.2023
E-commerce Analyst
Paxcom India
11.2018 - 07.2022
Business Analyst
STMicroelectronics
06.2018 - 11.2018
PG Diploma - Environmental & Sustainable Development
Indira Gandhi National Open University
Bachelors of Technology - Computer Science & Engineering
Chitkara University
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