KARIM Salim
Dubai
Summary
Marketing professional with a proven track record at SR INTERNATIONAL LLC, achieving a 70% increase in engagement through innovative influencer campaigns. Expertise in data analysis and content creation enhances social media strategies and fosters collaboration. Consistently delivers impactful results that enhance brand visibility.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Influencer Marketing Specialist
SR INTERNATIONAL LLC
Sharjah
12.2023 - Current
- Planned, executed, and optimized influencer campaigns, increasing engagement by 70% and boosting online sales inquiries by 40%.
- Built and managed a network of 100+ influencers on Instagram, TikTok, and YouTube.
- Developed a data-driven influencer performance dashboard, resulting in 20% higher ROI.
- Directed social media strategy across Instagram, Facebook, and TikTok; achieved 35% growth in followers within 6 months.
- Created and scheduled daily content calendars using Meta Business Suite.
- Maintained a 92% response rate on DMs, comments, and tagged posts, enhancing community engagement.
- Executed paid social media ad campaigns with 15% reduction in CPC and 3x ROI on key promotions.
- Delivered monthly performance reports and data-driven insights to leadership.
- Played a critical role in refining the brand’s online identity by standardizing visual content, tone, and influencer collaborations.
- Identified emerging trends and collaborated with the design and product teams to align marketing campaigns with consumer interests.
- Trained junior staff on influencer relationship management and campaign tracking tools, improving team efficiency.
- Coordinated giveaways, contests, and brand collaborations that drove user-generated content and boosted brand reach by 45%.
Ecommerce Specialist
GENIUS COMPUTER TECHNOLOGY LLC
11.2022 - 11.2023
- Built a user-friendly WordPress website with an optimized checkout.
- Managed product updates and launches on ishop4all.com.
- Handled content, imagery, and pricing.
- Designed graphics for social media and website.
- Supported promotional campaigns to boost sales.
- Assisted in e-commerce strategy development.
- Analyzed performance and created email campaigns.
Website Developer and Cataloging
TECHIE & TRENDY
09.2019 - 11.2022
- Developed a user-friendly OpenCart website with an optimized checkout.
- Fixed bugs and improved website functionality and speed.
- Performed weekly SEO optimizations.
- Managed server, email, and web analytics.
- Added plugins and extensions for better usability.
- Handled visitor comments and emails.
- Managed Google Merchant product feeds.
- Created PPC and Google AdWords campaigns.
ECOMMERCE SPECIALIST
Sealddeal
12.2013 - 09.2019
- Managed FBA workflow, shipping plans, and inventory.
- Filed damage claims and secured reimbursements.
- Ensured barcoding, label generation, and timely shipping.
- Conducted risk assessments to prevent fake orders.
- Responded to customer queries via email.
- Researched new products and business opportunities.
- Analyzed top-selling products and market trends.
- Created reports using Excel formulas (VLOOKUP, MATCH, INDIRECT).
- Developed product listings with descriptions and images.
- Sold products on major e-commerce platforms.
- Monitored and optimized live listings for accuracy.
Sales Executive
KEY HOTEL
10.2012 - 09.2013
- Promoted and sold hotel room keys.
- Built and maintained relationships with key clients.
- Negotiated room rates, rentals, and hotel services.
- Led hotel and banquet facility tours for clients.
- Represented the company at trade shows and conventions.
Sales Executive
THE SOLITAIRE HOTEL
08.2011 - 09.2012
- Built and maintained client relationships pre- and post-sales.
- Developed a corporate database for references.
- Established a strong network in Bangalore’s corporate community.
Education
BBA - Finance And Marketing
BANKATLAL RAJARAM BOOB
Raichur, India05-2009
Some College (No Degree) - Commerce
SETH RP SUKHANI
Raichur, India04-2004
SCHOOL -
INFANT JESUS School
Raichur, India05-2002
Skills
- Influencer marketing
- Social media strategy
- Data analysis
- Content creation
- Email marketing
- Performance reporting
- Graphic design
- Campaign management
- E-commerce strategy
- Teamwork and collaboration
- Analytical thinking
- Multitasking
Personal Information
Certification
Google Analytics Certification
Google Ads Certification
Social Media Certification
Search Engine Optimization Certification
Content Marketing Certificate
Languages
English
First Language
Hindi
Upper Intermediate (B2)
B2
Gujarati
Upper Intermediate (B2)
B2
kannada
Intermediate (B1)
B1
Timeline
Influencer Marketing Specialist
SR INTERNATIONAL LLC
12.2023 - Current
Ecommerce Specialist
GENIUS COMPUTER TECHNOLOGY LLC
11.2022 - 11.2023
Website Developer and Cataloging
TECHIE & TRENDY
09.2019 - 11.2022
ECOMMERCE SPECIALIST
Sealddeal
12.2013 - 09.2019
Sales Executive
KEY HOTEL
10.2012 - 09.2013
Sales Executive
THE SOLITAIRE HOTEL
08.2011 - 09.2012
BBA - Finance And Marketing
BANKATLAL RAJARAM BOOB
Some College (No Degree) - Commerce
SETH RP SUKHANI
SCHOOL -
INFANT JESUS School