KARISHMA KARAN SHAH
MUMBAI
Summary
To associate with a progressive organization, that would provide opportunities to utilize my existing knowledge and the skills that have been gathered from previous work experiences and education which can add value to my career as well as the organization.
Overview
11
11
years of professional experience
Work History
Senior Manager
Times Of India
Mumbai
03.2025 - Current
- Create and execute Content Integration and Brand Media Solutions plans on Times Group platforms, across Print/ Digital/ TV/ Social Media, working in liaison with Editorial teams to increase brand awareness and media coverage
- Managing media solutions for Real Estate and Infrastructure, Corporate and Consumer Durables categories under the Times of India Group, which include Branded Content, Print Ads, Digital, Social Media Influencers, Events and TV
- Working closely with clients and agencies to create a platform for negotiating cost-effective solutions as per client’s requirements. Relationship management with the existing clients to service them
- Active working and promotion of various marketing / branded events like Times Real Estate Conclave & Awards, Bombay Times
- Preparation of Commercial proposals, Sales Presentations and collaterals depending on the nature and market of the client
Deputy General Manager Site Head for Malad Project
AnchorPoint Developers
Mumbai
02.2024 - 03.2025
- Strategic Marketing Leadership
- Developed Launch Plans: Spearheaded the comprehensive marketing plan for the inaugural launch of AnchorPoint developers, establishing the brand in a competitive market.
- Vendor Management: Coordinated with a range of top-tier vendors like Bright, Global, Minimax, Aphar, Signpost, Prachar and others to execute high-impact Out-Of-Home (OOH) campaigns.
- Advertising Partnerships: Established strategic partnerships with media outlets (Ad On Mo, Times OOH) and key advertising firms (Maximiez, Prachar) to enhance brand visibility and engagement.
- Cost-Effective Negotiations: Drove negotiations with marketing vendors, ensuring favorable commercial terms while maintaining budget discipline.
- Site Selection for Branding: Conducted thorough market analysis to identify premium locations for impactful branding efforts.
- Sales Site Management & Leadership: Led the sales team for the first launch of the site, managing a team of 50+ members to ensure smooth daily operations and achieving sales goals.
- Sales Pitch & Strategy Development: Oversaw the creation of tailored sales pitches for various client scenarios and ensured alignment with business objectives.
- Channel Partner Management: Collaborated with channel partners to develop an effective sourcing strategy and secure successful closures.
- Operational Efficiency: Ensured regular housekeeping (HWC) cleanup to maintain site integrity and professionalism.
- Sales Closures: Led final closure meetings with clients, ensuring all aspects of the transaction were clearly explained and understood.
- Reporting & Tracking: Maintained detailed reports on sales progress and team performance through SM Wise reports.
- Team Motivation & Performance: Motivated and incentivized team members to achieve higher revenue targets, while overseeing telecaller performance and selection.
- Executive Reporting: Delivered weekly presentations to the Director and MD, providing updates on site business progress and key sales metrics.
- Budget Oversight & Strategy Design: Monitored and controlled the sales budget, collaborating with the Director to design strategies and schemes aimed at maximizing revenue.
- Client Legal Guidance: Provided in-depth legal explanations to clients to facilitate successful and transparent transaction closures.
- Hosted CP Meet attended by 400 plus CP s
- Monitor and evaluate the effectiveness of closing strategies using key performance indicators (KPIs) such as closing ratio, average deal size, and sales cycle length.
- Identify and implement improvements in the sales closing process to enhance efficiency and effectiveness.
- Collaborate with other departments (e.g., marketing, finance) to ensure alignment and support in the closing process.
- Gather and analyse feedback from clients post-closure to identify areas for improvement and opportunities for future sales.
General Manager Marketing
Asmi Developers
Mumbai
11.2021 - 12.2023
- Meet Multiple agency that work on Project Design as retainers, Walkthrough, CRM Tools and deciding on one
- Coordinated with Thought Reins for renders for Asmi Legend
- Coordinated with agency – Another Ideas for making the Corporate Brochure and video
- Coordinating with Animation Studio for Walkthrough for Asmi Legend (Affordable Luxury Project)
- Coordinated with agency- Another Idea and Bounty Box for making the Project Brochure for 5 Projects and Micro Site
- Strategy Devised the plan for Market Traction and presenting Asmi for the first time
- Working on Price and Payment plan for Launch and sustenance
- Designed CP Incentive Ladder for Launch
- Sales Responsible for Sales across all verticals for sales of 5 Projects
- Responsible for training everyone on launches, sales and marketing processes
- Negotiate commercial terms for each deal
- Connecting with Channel Partners and pitch a strategy for all Projects of Asmi for sustenance
- Competition analysis of the projects around the micro markets Customer Care
- Micro Market Competition Analysis
- Checking agreements and supervising the customer care team
- Project Planning Devised deck level amenity plan for luxury project Asmi Legacy, added innovative amenities that will aid sales and the brand to be positioned as a luxury selling project
- Devised amenities for affordable project Asmi Legend
- Key Learning- Moving with the market trend is the need of the hour. Keep a buffer margin for negotiation.
General Manager
Bhoomi Developers
03.2018 - 10.2021
- Responsible for End-to-End Closure of the Walk-in Clients right from project explanation to managing revisits to engaging with the clients and their references on timely bases to sales and post sales to the art of exceeding their budget and getting them to close at the builders price.
- Competition analysis of the projects around Malad and Kandivali West.
- Organizing loyalty events and closing deals from existing booking references. Had a family that booked 17 units internally.
- Formulating Strategies with team members and the director for Rate and Payment Schedule at different stages of construction.
- Checking agreements and supervising the customer care team.
- Assisted in designing of brochures and Marketing activities.
- Database Management as the company has a 10-year data of the clients visited. So regular clean-up of the HWC.
- Supervising the sourcing team on the number of meetings and arranged special CP Meets for the active Channel Partners and regularly engaging them on selling the project to their HNI base.
- Assisted on the Jodi/Duplay flat approval process for the Occupation certificate.
- Co-ordination with Facility Management team Colliers International on various disputes with booked clients, selecting support partners, checking their cost sheet etc.
- Training Bhoomi's employees at other sites for sales processes and strategy.
- Conducted various interviews for different positions at the site.
- Key Learning- Learnt to say NO to a client till the desired rate isn't achieved.
Deputy Manager
Radius Developers
09.2017 - 02.2018
- Handling Individual clients by understanding their real estate requirements and integrating the product with the same.
- Representing the company by giving corporate presentations to Investment Houses and Channel Partners with High Net Worth clients.
- Responsible for increasing the operational efficiency between the project site and head office.
- Making sure the revenue targets are met with.
- Part of the closing team for their high-end residential project XBKC.
- Competition analysis of the projects around.
- Organizing loyalty events.
- Key Learning- Need to engage the clients in discussions of their interest and not to be pushy but getting the deal done with them trying to trust you and the product. Take the role of a consultant than a salesman.
Assistant Manager
Xanadu Realty
Mumbai
04.2016 - 08.2017
- Part of the closing team for the first ever ORC Complex at Eastern Business District, Bhandup. Sold both commercial offices as well as retail shops.
- Competition understanding for various commercial, retail and residential projects across Mumbai.
- Mentored new joinees for various launches.
- Part of Gross to Net team post all launches.
- Part of CP team for Central Market.
- Part of the ROW team, managed 15 tele callers and also got client leads.
- Key Learning- Learnt all the different verticals that contribute to sales. Also sold the better half of Real Estate with the same approach as residential.
Sales Manager
Lodha Group
Mumbai
01.2015 - 03.2016
- Part of the closing team which negotiates with customers and closes sales keeping in mind the health of the business (profitability).
- Handled Loyalty and referral business for different Lodha launches across the Mumbai geography.
- Competition benchmarking and keeping ahead of competition by collecting primary and secondary data using available resources.
- Part of the allocation team which allocated units to client's basis their requirement for an application-based launch.
- Done direct sourcing and brought walk-ins from the data provided.
- Key Learning- Learnt Real Estate Sales that is applied later.
Education
PGDM - e-business
MET –ICS
01.2015
BMS - Business management
Usha pravin Gandhi College of Management
01.2013
HSC - Commerce
Narsee Monjee College
01.2010
SSC -
Chatrabhuj Narsee memorial school (CNMS)
MAHARASHTRA01.2008
Skills
- Sales Expertise
- Interpersonal Skills
- Team Management
- Negotiation strategies
- Brand media solutions
- Market analysis
Hobbies and Interests
Dancing, Socializing, Listening to Music, Pursued Diploma in Event Management from National Institute of Event management., Worked on Events like Riro events, Vama's conferences and Standard Chartered marathon., Joint Secretary Events at The Rotoract Club of UPG College., Public Relations Head at The Rotoract Club of UPG College., A member of the PR Department at Umang (NM College's festival)., A member of public Relations and Media management department at Rotoract club of NM College.
Additional Information
The English Advantage (Tie up with Trinity College of London), 11/01/12 - 06/01/13, Teacher, Creative Kids, 04/01/11 - 06/01/11, 04/01/12 - 06/01/12, Organizing and Marketing of the Summer Camp Programmes, English, Hindi, Marathi, Kutchi, Gujarati
Timeline
Senior Manager
Times Of India
03.2025 - Current
Deputy General Manager Site Head for Malad Project
AnchorPoint Developers
02.2024 - 03.2025
General Manager Marketing
Asmi Developers
11.2021 - 12.2023
General Manager
Bhoomi Developers
03.2018 - 10.2021
Deputy Manager
Radius Developers
09.2017 - 02.2018
Assistant Manager
Xanadu Realty
04.2016 - 08.2017
Sales Manager
Lodha Group
01.2015 - 03.2016
PGDM - e-business
MET –ICS
BMS - Business management
Usha pravin Gandhi College of Management
HSC - Commerce
Narsee Monjee College
SSC -
Chatrabhuj Narsee memorial school (CNMS)
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