KARISHMA KHANNA
Strategic Content Leader. Brand Communication Partner. Cross-Functional Collaborator
Summary
I'm an award-winning content lead and brand storyteller with 10 years of experience shaping narrative strategy for organizations across logistics, healthcare, education, luxury retail, engineering, and purpose-driven sectors. I specialize in translating complex business goals into clear, engaging messaging across digital, print, and experiential platforms. A trusted voice in cross-functional environments with a strong focus on stakeholder engagement, I lead content direction, strengthen brand identity, and ensure consistency between content strategy and organizational objectives — all while bringing a people-first mindset, editorial precision, and a deep belief in the power of communication to build trust and inspire action.
Overview
10
10
years of professional experience
4023
4023
years of post-secondary education
2
2
Certification
Work History
Senior Copywriter & Content Lead
Advatix APAC Logistics
01.2025 - 06.2025
- Company Overview: USA's leading fundraising and donor engagement agency supporting marquee clients such as UNICEF USA, Smile Train, Mayo Clinic, Children’s Hospital Los Angeles, League of Women Voters USA.
- Owned direct response fundraising content for Innovairre.
- Executed high-performing direct mail, email, and social content by combining storytelling with data-driven strategy driving multimillion-dollar fundraising results.
- Collaborated with US-based client services and creative teams to conceptualize multi-channel fundraising campaigns customized for audience personas and donor tiers.
- Expanded role beyond Innovairre to develop content and branding voice for Advatix and its logistics and retail solutions companies — Xpdel and Archway.
- Produced case studies, web copy, capability decks, and video scripts to support company’s offerings.
- Strengthened brand voice and positioning for Advatix, Xpdel and Archway across the US and APAC, reinforcing their presence as supply chain innovators.
- USA's leading fundraising and donor engagement agency supporting marquee clients such as UNICEF USA, Smile Train, Mayo Clinic, Children’s Hospital Los Angeles, League of Women Voters USA.
Lead — Corporate Communications, Content & PR
Oasis Investment Company (Al Shirawi Group)
06.2021 - 06.2024
- Spearheaded content, copy and press release activities for the Group’s 20+ Engineering & Healthcare Service companies.
- Created omni-channel content aligned with each business unit’s brand voice across web, social, and press in the GCC.
- Led the creation of award-winning proposals that earned repeated recognition at leading Middle East platforms, including Great Place to Work, Climate Control, CIBSE, MEP, and FmME Power 50 Awards.
- Crafted C-suite messaging and executive communications while liaising with senior leadership and internal teams to deliver strategic, branded content.
- Developed marketing collateral including event promotions, press releases, brochures, PQs, multi-platform campaigns, scripts, and brand features for publications like Superbrands.
- Oversaw content planning and curation for the Group’s blog and internal newsletters, driving brand visibility and internal engagement.
Digital Communications — Lead Content
Anubha Industries
08.2020 - 06.2021
- Drove communications across all digital channels and reputed international trade shows.
- Supported the creation of two distinct brand personas for emerging PPE product lines.
- Executed client briefs into actionable content.
- Established strategic partnerships with national and international organizations to boost brand visibility.
Content & Communications
Good Earth, Eicher
07.2018 - 04.2019
- Shaped multi-channel content for luxe brand Good Earth, elevating digital presence across web and social platforms.
- Delivered strategic content for multiple successful digital campaigns, emailers, and blogs.
- Conceptualised content for high-performing campaigns, including their first couture line ‘The Miniaturist’, F&B vertical, Latitude Café, partner brands like Amrapali Jewels, and international projects like Soneva Fushi.
- Managed web boutique content and oversaw the online sales platform for timely revenue flow.
Project Head — Consultant
Orion Square (Diversity Collaborative)
08.2017 - 05.2018
- Co-created community development modules for IB/ICSE high school students’ CAS Programs (Creativity, Activity, and Service).
- Implemented social impact projects, identified key partnerships, and drafted service-learning proposals for leading educational institutes.
- Drafted client pitches and tailored social content.
Senior Copy Editor & Correspondent
Eternal Ganges Press
02.2015 - 09.2016
- Led large-scale rebranding initiatives, and served as the lead editor and contributor for national award-winning books and children’s periodicals.
- Authored content for multiple pan-India books, editorials, reports and promotional copy.
- Oversaw social media channels and PR reports.
Creative Copywriter & Researcher (Internship)
Drizzlin Media
08.2013 - 12.2013
- Led research for principal accounts including the ‘Food Blogger Outreach Program’ for one of India’s largest consumer goods conglomerates.
- Conducted in-depth research on market channels, competitors, and effective marketing strategies.
- Actively engaged with the consumer and food blogger community, cultivating key relationships to drive strategic product awareness and visibility.
Education
Bachelor of Arts - Psychology
Soka University of America
CaliforniaCBSE Secondary & Senior Secondary Education -
Vasant Valley School
New Delhi Skills
Certification
Masters in Digital Marketing, Delhi School of Internet Marketing, 05/19
Accomplishments And Awards
- Excellence in Book Production by the Federation of Indian Publishers, 1st Position, Future Division Times, Journals and House Magazines
- Excellence in Book Production by the Federation of Indian Publishers, 2nd Position, My Mountain My Victory, Children’s Books (11 – 17 Category)
Timeline
Senior Copywriter & Content Lead
Advatix APAC Logistics
01.2025 - 06.2025
Lead — Corporate Communications, Content & PR
Oasis Investment Company (Al Shirawi Group)
06.2021 - 06.2024
Digital Communications — Lead Content
Anubha Industries
08.2020 - 06.2021
Content & Communications
Good Earth, Eicher
07.2018 - 04.2019
Project Head — Consultant
Orion Square (Diversity Collaborative)
08.2017 - 05.2018
Senior Copy Editor & Correspondent
Eternal Ganges Press
02.2015 - 09.2016
Creative Copywriter & Researcher (Internship)
Drizzlin Media
08.2013 - 12.2013
Bachelor of Arts - Psychology
Soka University of America
CBSE Secondary & Senior Secondary Education -
Vasant Valley School
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