Karishma Sharma
Summary
Performance-driven professional with experience in business operations, procurement, e-commerce, and retail. Skilled in buying, pricing, customer behavior, and competitive analysis. Known for high productivity, enthusiasm, creativity, and efficiency in task completion. Possess specialized skills in market analysis, inventory management, and excel at communication, team coordination, problem-solving, and presentation skills, ensuring seamless operations and effective corporate networking and relationships.
Overview
4
4
years of professional experience
Work History
OUTSOURCING BUYER
KEYSIGHT TECHNOLOGIES
04.2024 - Current
- Managing end-to-end customer orders and service requests by coordinating with vendors globally for the regions of the UK and EMEA.
- Liaising with internal teams and stakeholders across sales, logistics, accounts, and manufacturing to resolve complex, cross-regional customer issues.
- Identifying business opportunities and involving oneself in project management efforts for multi-country customer accounts using quality tools and lean methodology.
- Managing procurement and outsourcing of services, ensuring on-time, cost-effective delivery.
- Actively engaging in internal projects related to process improvement in service delivery, payments, and invoicing.
- Working on cross-functional collaboration efforts across global teams to streamline processes and enhance service delivery.
Senior Executive-Site Merchandising
FLIPKART INDIA
08.2022 - 04.2023
- Managed merchandise for the category involving promoting the right merchandise based on performance analysis, targeted growth, aesthetic factors, and customer preferences.
- Launched daily creative deliveries on the homepage and the fashion page to achieve views, clicks, CTR, and conversions.
- Achieved a 25% higher conversion rate in content created for the website and the app during events by executing merchandise in alignment with the buy for the season.
- Managed the execution of deals on brands and product categories based on category allocations on the fashion page, and created effective content using trendy products, styles, and captivating callouts via data-based strategic inputs.
- Proactively participated in events like Big Billion Days and the Diwali sale, and handled allocations of the category individually, which had a huge impact on conversions, and generated a profit of 9 crore in the first few hours of the BBD sale.
- Regularly fetched and analyzed the data from the traffic dashboard for the overall KPIs based on sell-through and stock optimization, to make strategies that increased the conversion rates and GMV.
- Created offers on sale events for user engagement, using product promotions, and discounts.
- Developed a strong understanding of consumer buying behavior and leveraged it for marketing, merchandising, and engagement.
- Prepared a style range/style guide for the season (SS23) based on trends forecasting, sales data, and range planning.
Graduation Project
TATA CLIQ LUXURY
01.2022 - 05.2022
- Assortment analysis for onboarding Tommy Hilfiger on the Tata Cliq website by qualitative and quantitative analysis for merchandise planning for the FW22 season.
- Worked with the buying team to identify the gaps in the current collection, in support of the category/brand vision.
- Analyzed onboarding brands' collection, ensuring there is a balanced SKU assortment in fit, fabric, color, and price.
- Liaising with category managers to ensure the product offered is right for customers and supports business objectives.
- Analyzed pricing for all products from international luxury brands during the brand buying presentation.
- Proactively participated in the brand buying presentations of brands like Miss Sixty, Tommy Jeans, Tommy Hilfiger, and Calvin Klein (all categories), and graded the collections of various onboarding international brands, such as Tommy Hilfiger and Calvin Klein.
- Worked on the competitive analysis of Levi's jeans, the market gaps in the collection.
Internship
UNITED COLORS OF BENETTON INDIA
06.2021 - 08.2021
- I worked in the buying and merchandising department of UCB and worked on the project: competition mapping of Under Colors of Benetton.
- Market research and survey analysis for the product evaluation.
- Competitor analysis presentation of UCB women's wear: style range presentation for next season.
Education
Master of Fashion Management -
National Institute of Fashion Technology
06-2022
BA - English
Motilal Nehru College - University of Delhi
06-2018
XII -
Delhi Police Public School
06-2015
Skills
- Basic Lean Six Sigma
- Scrum
- Microsoft Office
- Buying and Merchandising
- Hands-on experience with ERP tools
- Proficient communication and presentation skills
- Stakeholder management
- Team player
- Procurement and supply chain management
- Vendor Management
Disclaimer
I hereby confirm that the details given above are true to the best of my knowledge and belief and I assure you that if given an opportunity I would prove myself to be an effective contributor to the organization and will lay out best of my efforts.
Timeline
OUTSOURCING BUYER
KEYSIGHT TECHNOLOGIES
04.2024 - Current
Senior Executive-Site Merchandising
FLIPKART INDIA
08.2022 - 04.2023
Graduation Project
TATA CLIQ LUXURY
01.2022 - 05.2022
Internship
UNITED COLORS OF BENETTON INDIA
06.2021 - 08.2021
Master of Fashion Management -
National Institute of Fashion Technology
BA - English
Motilal Nehru College - University of Delhi
XII -
Delhi Police Public School
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