Karishma Sharma
Noida
Summary
Strategic leader with a track record of driving brand growth and implementing creative strategies that result in measurable market expansion and increased revenue. Proficient in leading cross-functional teams and managing complex projects with a focus on operational excellence. Expertise in utilizing data-driven insights and CRM optimization to enhance customer journeys and improve user engagement. Strong background in stakeholder management, digital marketing, and content innovation, with a commitment to developing impactful brand activations and scalable processes.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Professor
Physics Wallah
Remote
03.2025 - Current
- Developed curriculum for junior and senior English grades to enhance academic rigor.
- Delivered lectures and facilitated discussions to deepen student understanding.
- Mentored students through academic advising and research opportunities.
- Evaluated student performance using assessments and mock sessions.
- Created engaging activities on various platforms to promote interactive learning.
- Participated in creative competitions to encourage student participation and talent development.
- Reviewed content and lesson plans to ensure alignment with educational standards.
- Advised students on academic challenges to foster personal growth and success.
Assistant Manager-Exhibitions
India Expo Mart and Centre
Greater Noida
05.2024 - 02.2025
- Led end-to-end event planning and execution with a 6–7 member team, ensuring seamless coordination and timely delivery.
- Developed strategic event plans and managed comprehensive budgets to support successful large-scale executions.
- Coordinated communications with ministries, stakeholders, and government departments to ensure alignment, and build strong partnerships.
- Oversaw operations, logistics, and award show execution to enhance event flow and participant experience.
- Created marketing content to boost event visibility, and managed high-level networking with customers, associations, and key partners.
Senior Associate App & YouTube Category
Think and Learn Pvt. Ltd. (Byjus Exam Prep)
Noida
06.2023 - 04.2024
- Drove end-to-end content strategy, resulting in substantial growth in engagement and market share.
- Directed CRM journey design with Clevertap, enhancing user lifecycle and revenue generation.
- Streamlined operations through cross-functional collaboration, ensuring timely delivery of high-quality work.
- Utilized data insights to refine content continuously and sustain competitive edge.
- Elevated brand visibility via strategic social media initiatives and event leadership.
- Established strong stakeholder partnerships to align vision and expedite business growth.
- Optimized app UX to improve user experience and increase revenue streams.
Operations Project Manager
Vedantu Innovations Pvt. Ltd.
Remote
08.2020 - 06.2022
- Spearheaded content strategy for K-12 and competitive exams, producing engaging multimedia scripts and collaborating with academic teams to enhance curriculum and learning outcomes.
- Managed end-to-end creative projects, coordinating internal teams and external vendors to ensure timely delivery, quality standards, and brand consistency.
- Developed visual/storytelling libraries and standardized templates to boost production efficiency and reinforce brand identity across all content.
Freelancer
Freelancer
Noida
09.2017 - 08.2020
- Developed interactive K-12 and competitive exam content, crafting compelling scripts to elevate brand storytelling and learner engagement.
- Designed SEO-optimized content and reusable templates, driving online visibility and consistent brand messaging across marketing and social media channels.
- Managed external communications and social media presence to maintain a strong, unified brand voice.
Marketing Manager & Creative Lead
Versatylo Interactive Pvt. Ltd.
Noida
07.2013 - 09.2017
- Executed innovative creative strategies and directed content creation across digital platforms to strengthen brand identity and market positioning.
- Designed interactive, pedagogy-driven content with animations, boosting engagement and aligning with platform-specific goals.
- Managed social media and communication strategies, collaborating with cross-functional teams and vendors to ensure consistent brand messaging and stakeholder alignment.
Business Manager
Multisoft Systems Pvt. Ltd.
Noida
11.2011 - 07.2013
- Managed strategic communications to boost stakeholder engagement and increase brand visibility.
- Oversaw faculty management for optimal resource allocation aligned with organizational growth objectives.
- Conducted market scanning and competitive analysis to identify growth opportunities and shape business strategy.
Education
B.Com(H) - Commerce & Marketing
SOL, DU
Delhi01.2014
Sr. Sec. - Commerce
LPS
Delhi, DL01.2009
Business Analytics (In Progress)
Simplilearn
RemoteSkills
- Creative leadership and content development
- Brand growth and market expansion
- Business analytics for growth insights
- Project and operations management
- Stakeholder engagement and collaboration
- Strategic planning and execution
- Customer journey optimization
- Digital marketing and social media strategy
- Process design and operational efficiency
- Event strategy and brand management
- UX/UI optimization for user engagement
Certification
- Instructional design
- Google Sheets
- Digital Marketing
Timeline
Professor
Physics Wallah
03.2025 - Current
Assistant Manager-Exhibitions
India Expo Mart and Centre
05.2024 - 02.2025
Senior Associate App & YouTube Category
Think and Learn Pvt. Ltd. (Byjus Exam Prep)
06.2023 - 04.2024
Operations Project Manager
Vedantu Innovations Pvt. Ltd.
08.2020 - 06.2022
Freelancer
Freelancer
09.2017 - 08.2020
Marketing Manager & Creative Lead
Versatylo Interactive Pvt. Ltd.
07.2013 - 09.2017
Business Manager
Multisoft Systems Pvt. Ltd.
11.2011 - 07.2013
B.Com(H) - Commerce & Marketing
SOL, DU
Sr. Sec. - Commerce
LPS
Business Analytics (In Progress)
Simplilearn
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