Karishma Wadhwa
New Delhi
Summary
Results-driven marketing communication professional and innovative content creator specializing in video production and brand strategy. Demonstrated success in leveraging analytical insights to craft engaging narratives that resonate with target audiences and enhance brand visibility.
Overview
3
3
years of professional experience
Work History
Marketing Communication Associate
Watermarc Technologies Pvt Ltd
gurgaon
06.2024 - 08.2025
- Conducted research on industry trends to inform communication strategies and initiatives.
- Led multi-platform content strategy for youth-centric brands, focusing on storytelling, and brand identity alignment.
- Produced high-conversion Instagram reels, static creatives, brand calendars, geo-targeted captions, and pitch decks.
- Conducted brand research, competitor assessments, and audience profiling to support marketing decisions.
- Shot and edited influencer-style and brand videos, and developed aesthetic frameworks and content guidelines.
- Managed cross-functional communication between design, strategy, and client teams; contributed to culture-building initiatives.
- Collaborated on communication strategies for marketing campaigns.
- Edited and proofread press releases, articles, and other communication materials.
Freelancer
Self Employed
01.2023 - 09.2023
- Edited video content using Adobe Premiere Pro and Adobe After Effects.
- Implemented visual effects, animation, color correction techniques, and audio mixing to enhance the overall quality of videos.
- Researched current trends to enhance video content creativity and relevance.
- Created video content for a variety of clients, including corporate and entertainment industry professionals.
Education
Bachelor of Arts - Economics Honours
USME, DTU
Delhi, India05-2025
High School Diploma - Commerce With Maths
Hans Raj Model School
New Delhi, India01-2022
Skills
- Proficient in Adobe After Effects
- Proficient in Adobe Premiere Pro
- Content creation
- Canva
- Microsoft Excel
- Video editing
- Content strategy
- Market research
- Data & Brand analysis
- Brand development
- Social media management
- Post production
- Analytical thinking
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Timeline
Marketing Communication Associate
Watermarc Technologies Pvt Ltd
06.2024 - 08.2025
Freelancer
Self Employed
01.2023 - 09.2023
Bachelor of Arts - Economics Honours
USME, DTU
High School Diploma - Commerce With Maths
Hans Raj Model School