Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic
Karishma Mehta

Karishma Mehta

Mumbai

Summary

  • Highly motivated Marketing and Business Strategy professional with 15+ years of cross-sector experience across Finance, Education, Luxury and Media
  • Result-driven leader with a strong track record of ideaing and driving diverse initiatives and leading teams to achieve business and marketing goals
  • Recognized for creative problem-solving and strong commitment to achieving excellence in every role

Overview

18
18
years of professional experience

Work History

Founding Member & Vice President - Marketing & Alliances

Thinkly Media Services Pvt. Ltd.
Mumbai
04.2021 - Current
  • Key member of founding team, ideaing business strategy formulation and execution
  • Single-handedly curated a network of 200+ pro-bono experts and thought-leaders including business leaders, doctors, journalists, artists, writers and life-coaches
  • Secured and structured licensing agreements with 60+ global publications, including MIT, Harvard, Fast Company, and Quartz, as well as access to writings of 50+ Nobel Laureates and 120+ International Heads of State
  • Made impactful presentations and secured key B2B partnerships with the BFSI giants as well as Aditya Birla Fashion & Retail, Radio City, Cafe Coffe Day, Aditya Birla Capital, leading to 12% user acquisition growth and 40% growth in paid subscribers. Recently, also partnered with Mumbai Lit Live single handedly.
  • Oversaw strategic initiatives to standardize marketing processes, including digital and social media, reducing errors by 20%
  • Incubated AI-based Thinkly Snippets, boosting average user engagement by 32%
  • Launched in-app communities: 50K views on YouTube in 5 months. Expanded it to offline masterclasses, unlocking a new revenue channel
  • Directed commercial and marketing plan of in-app publications, acquiring 1,000+ new paying subscribers in a single month
  • Boosted app visibility - 10K downloads within two months and app engagement - 35% through college ambassador programs

Head - Marketing, Advertising, Promotions & Events

TDF - The Diamond Factory
Mumbai
07.2018 - 02.2021
  • Led overall strategy and marketing including ATL & BTL activities, PR and events
  • Successfully led the company's rebranding exercise implementing new logo, brand colours, revamping visual merchandise, enhancing in-store customer experience
  • Spearheaded campaigns promoting new store launches, 14x sales growth of marketing spend
  • Transformed Events division into high-profit center - average 80L sales per event across 12 events, up from 20L
  • Executed 4 events with Forevermark (De Beers Group), enhancing TDF brand image
  • Pioneered E-commerce entry, targeting Gen Z and expanding beyond bridal jewellery
  • Drove social media strategies and content with digital agencies and vendors to maintain brand consistency
  • Improved brand reputation via features in Vogue India and Harper's Bazaar
  • Coordinated jewellery shoot with Shibani Dandekar, boosting brand visibility and sales
  • Launched jewellery sourcing with Bollywood collaborations, elevating brand status

Co-Founder & Chief Operating Officer

Gladioli Preschool & Daycare
Mumbai
10.2008 - 08.2014
  • Established a successful premium preschool and daycare enterprise, benchmarking best practices from top cities
  • Devised innovative curriculum for individualized learning and differentiated progress including for those with special abilities
  • Established a first of its kind 12-hour daycare program with healthy meals, curated by an empanelled child nutritionist
  • Implemented CCTV cameras, strict protocols, review and governance mechanism for child safety welfare
  • Developed unique flower logo newspaper insert, securing 500 student enrolments in 10 months
  • Achieved profits within second year with operating margin of 12%
  • Successfully organized a summer camp, garnering enrolments that exceeded capacity by 10 times
  • First preschool in the area to undertake successful Facebook and Google marketing activities

Priority Relationship Manager

Kotak Mahindra Bank
Mumbai
06.2006 - 10.2008
  • Managed 120+ HNIs and Wealth Management clients with aggregate portfolio of Rs
  • 200 Crs
  • Headed client acquisition team and provided wealth advisory, investment and trading solutions and other third-party products
  • Oversaw top-tier branches in Mumbai including Nariman Point, Andheri West and Kalina
  • Achieved fast-track promotions - from Relationship Officer to Priority Relationship Manager in less than two years
  • Recognized as the top Manager pan-India for achieving the highest number of Fixed Deposits

Education

MASTER OF BUSINESS -

SIES College of Management Studies
Mumbai
01.2006

BACHELOR OF COMMERCE -

SIES College of Commerce & Economics
Mumbai
01.2004

Skills

  • MARKETING ROI
  • STRATEGY & PLANNING
  • RELATIONSHIP MANAGEMENT
  • EYE FOR DETAIL
  • NEGOTIATION

Websites

Languages

  • English
  • Hindi
  • Gujarati
  • Marathi

Timeline

Founding Member & Vice President - Marketing & Alliances

Thinkly Media Services Pvt. Ltd.
04.2021 - Current

Head - Marketing, Advertising, Promotions & Events

TDF - The Diamond Factory
07.2018 - 02.2021

Co-Founder & Chief Operating Officer

Gladioli Preschool & Daycare
10.2008 - 08.2014

Priority Relationship Manager

Kotak Mahindra Bank
06.2006 - 10.2008

MASTER OF BUSINESS -

SIES College of Management Studies

BACHELOR OF COMMERCE -

SIES College of Commerce & Economics

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Karishma Mehta