Summary
Overview
Work History
Education
Certification
Timeline
Generic
Karl Alfred Arakel

Karl Alfred Arakel

Media Professional I Digital Ad Sales I Video Ad Sales I Influencer Marketing I Diplay Ad Sales I TV Ad Sales I CTV Ad Sales I Branded Content Sales
Mumbai,MH

Summary

  • An Advertising professional with an experience of over 15 years in Ad sales, client handling, coordinating with advertising agencies, and growing revenue share with media industry players.
  • Effective communicator with exceptional analytical & liaising skills and used the same for strengthening new client relationships and managing large clients with diversified requirements.
  • Demonstrated business acumen by delivering multi-fold increase in business from existing clients and added significant revenue from new clients, and building relations with teams, clients and other stakeholders.

Overview

17
17
years of professional experience
2
2
Certifications

Work History

Manager - Digital and TV AD Sales

MMTV LTD
01.2019 - Current
  • Spear heading the digital sales for the west
  • Responsible for business growth through conventional online advertising and through creative solutions like pitching and executing influencer campaigns and promoting branded content on various social media handles.
  • Heading end-to-end responsibilities of selling advertising options in western region i.e Mumbai, Pune and Ahmadabad and handling business worth over 25 Crs
  • Apart from the regular inventory sales have initiated, closed and executed influencer campaigns on multiple occasions with Asian Paints which was the first of its kind on our platform
  • Have sold the Onam Movie Sponsorship package to Asian Paints which was the first in the platform
  • Led the team to a increased the revenue to 700% in 2020-2021 compared to 2019-2020, and to 90% in 2021-2022 in comparison with 2020-2021
  • Have a fair understanding of how programmatic buys function and have closed deals with RTB Demand ,Surfboard Digital, Logicserve etc
  • Integral part of the TV team that sells ad space, sponsorship sales
  • Also kept a close tab on the deliverables of the client in order to match their post evaluation expectations
  • Have closed sponsorship for big ticket properties like KBC Malayalam with Kansai Nerolac and Jyothi Labs, Paadam Nammuku Paadam (singing reality show) with Colgate, Super 4 (Dance Reality show) with Mondelez and other propretis and WTP’s on Onam with client like Vini, Reliance, Tata Motors, Mahindra and Mahindra, Amul etc
  • Have sold properties like weather branding, exit polls, voting and counting day on the News Channel to clients like Tata Motors, Ultratech, Reliance etc
  • Hands on with making CPRP grids, ER grids, post eval trackers etc
  • Effective knowledge of inventory management, upgrading of spots to manage the exit CPRP and also managing GRP losses in a campaign
  • Developed and generated revenue on ManoramaMax from scratch
  • Hands on with suggesting upgrades and managing inventory, thus ensuring maximum revenues for the organization and effective campaign performance for the advertiser
  • Closely work with the production team and the account planning team to execute influencer campaigns


Lead/Manager

DISH TV INDIA LIMITED
Mumbai
08.2014 - 01.2019
  • Heading end-to-end responsibilities of selling advertising options in western region i.e Mumbai, Pune and Ahmadabad and handling business worth of INR 15 Crs
  • Selling unique and effective advertising option to the clients and changing their perception about DTH selling wherein only subscriber number is available and no data
  • Offering Brand Solutions to Clients by suggesting them with various innovations that may increase their ROI and double the visibility of their brand
  • Increased the business from various existing clients such as Asian Paints, Godrej, Bajaj Auto, Zee, MSM, Viacom and Star India by 50%
  • Re-energized the major revenue generators like Bajaj Auto, Zee, SPN, Disney, Viacom, Tata Motors commercial, Asian Paints,Godrej,Star India and ensured 30% contribution in the overall business of the company
  • Successful concept selling like active services to Asian Paints
  • Have suggested innovative methods to broadcasters to maximise viewership during their sustenance campaigns
  • New Business Alliances: Acquired various renowned clients on-board who had not previously advertised on DTH
  • Increased the overall revenue by INR 9 Crs by adding new clients such as IOCL, AJIO.com, Skoda, Adani, Tata Motors commercial segment, Facebook, Warner Bros, TVS Tyres, Universal Pictures
  • Handling broadcasting companies is my forte, making strategic plans during launch and maximising revenue by keeping track of their show launches and constantly being in touch with the marketing teams
  • Have been a part of launches of SONY PAL,& TV, Zee Yuva, Zee Cinemallu, Sony YAY,MTV Beats
  • Initiated Tata Motors T1 ‘Prima Truck Racing Channel’ on the DISH TV platform
  • Initiated the live streaming of One Plus 5T on the DISH TV Landing Channel


Assistant Manager

AURAVE MEDIA PVT LTD
Mumbai
04.2013 - 08.2014
  • Handling Sales and Marketing of 360 degree LED displays at Churchgate and VT stations
  • Acquisitions of new clients who could be potential advertisers with the magazine
  • Keeping a follow up on existing clients and being in constant touch with them and offer them good advertisement opportunities
  • Client servicing and maintaining a healthy relationship with new and existing clients
  • Ensuring that the brand Aurave gets enough visibility across sectors.

Assistant Manager

Asapp Media PVT LTD
Mumbai
02.2012 - 03.2013
  • Getting database of new clients who could be potential advertisers with the magazine.
  • Keeping a follow up on existing clients and being in constant touch with them and offer them good advertisement opportunities.
  • Client servicing and maintaining a healthy relationship with new and existing clients.

Team Coach

3 Global Services
Mumbai, MH
05.2005 - 02.2012
  • Started off taking calls assisting 3 mobile users in the UK with their billing, technical and service issues.
  • Assisted the agents of the 3 mobile retail stores in the UK
  • Got Promoted to team coach and handled a team of 15 individuals

Education

PGDM - Marketing Management

NIBMS

Certification

Google Fundamentals of Digital Marketing

Timeline

Manager - Digital and TV AD Sales

MMTV LTD
01.2019 - Current

Lead/Manager

DISH TV INDIA LIMITED
08.2014 - 01.2019

Assistant Manager

AURAVE MEDIA PVT LTD
04.2013 - 08.2014

Assistant Manager

Asapp Media PVT LTD
02.2012 - 03.2013

Team Coach

3 Global Services
05.2005 - 02.2012

PGDM - Marketing Management

NIBMS

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Karl Alfred ArakelMedia Professional I Digital Ad Sales I Video Ad Sales I Influencer Marketing I Diplay Ad Sales I TV Ad Sales I CTV Ad Sales I Branded Content Sales