Karn S Kale

Merkle Sokrati specializes in digital marketing, particularly in performance marketing, as a part of the Dentsu Group.

• Results-driven marketing professional skilled in building and maintaining strong relationships with key stakeholders, driving client loyalty through effective coordination and long-term rapport.
• Clients worked with include ITC Limited, Guardian Healthcare, Bajaj Allianz Life Insurance Company, Shadowfax and more.
• Simplified complex digital marketing concepts and optimized campaigns, enabling clients to easily understand and generate impactful ideas.
• Developed and monitored key performance indicators, aligning efforts with business objectives to achieve remarkable outcomes.
• Demonstrated expertise in leveraging the advertising capabilities of Meta, Google, LinkedIn and online marketplaces such as Amazon, Flipkart and Blinkit.
• Successfully grew accounts by employing innovative ad-platform features and identifying opportunities to provide additional valuable services to clients.
• Played a crucial role in collecting over INR 1.8 Cr. in delayed payments, collaborating closely with the Finance and Sales teams.
• Committed to delivering exceptional client experiences and exceeding expectations.

Advids is a marketing communications agency specializing in video content production, with a focus on serving the US, UK, and European markets.

• Managed and provided strategic guidance to a diverse team of 21 B2B sales representatives, optimizing sales processes to effectively serve global clients across industries.
• Spearheaded 33% growth in sales driving key initiatives and strategies for effective communication and identifying the right target audience.
• Designed go-to-market strategies to capture audiences from diverse and budding industries and communicated how leveraging video content businesses can scale.
• Defined target audience from industries we were not into and deep dived into how we can be the ideal content partner for fast sustainable growth.
• Developed systems and processes to approach and drive target audience from discovery to purchase.
• Demonstrated expertise in various areas, including storytelling, video-content consulting, impactful sales presentations, customer experience management, stakeholder engagement, inbound and outbound lead generation, as well as crafting compelling content that articulates clients' unique value propositions for maximum impact.
• Delivered unparalleled customer experiences, resulting in a significant increase in lifetime value and achievement of 60% of monthly revenue being generated from repeat clients and referrals.
• Exceeded targets consistently, leading to substantial growth in sales revenue from $80k to $120k per month.
• Closed deals and onboarded numerous prestigious international clients, including industry leaders such as Bosch, Ola Cabs, ZebPay, Verily, Romo Wind, Connectivity Wireless, and many more.
• Provided mentorship to team members, proactively monitoring their performance and employing a solution-based approach to inspire and drive them towards achieving better results.
• Developed and conducted comprehensive sales training modules, fostering a culture of positivity, continuous learning, and improvement among the sales team.

Jaro Education is into facilitating management and technology-based online education programmes from top institutes for executives.

• Successfully managed B2B relationships and corporate tie-ups at Jaro Education.
• Utilized innovative gate-crashing and LinkedIn networking techniques to conduct successful consultations with HR Managers.
• Effectively communicated the advantages of online management programs to Learning and Development Heads, showcasing how employee performance can be elevated through Jaro's online education offerings.
• Implemented employee-counseling kiosks in corporate campuses, proposing tailored online education solutions to accelerate career growth.

Score: 76.6%

• Major in Marketing
• Minor in Entrepreneurship