Karn S Kale

• Executed end-to-end outbound consultative sales by aggressively reaching out to brands and digital marketing agencies across India to drive revenue by selling ad spaces on the Bajaj Finserv app and website.
• Procured POs exceeding INR 1 crore in AMJ '25, overachieving the target by over 33.6% (on average, QoQ).
• Prominent clients include Shell, Ultratech Cement, Kia Motors, Hyundai Motor India, Visa, HDFC Life, and several major credit card brands, such as Tata Neu, Axis Bank, IDFC First, and Federal Bank.
• Analyzed the advertising landscape to pinpoint active industries and brands for targeted efforts.
• Pinpointed key authorities and performed cold outreach through LinkedIn, calls, emails, and WhatsApp, leveraging Apollo and Lusha.
• Identified marketing objectives of prospective clients to determine how BFL Ads can complement their agendas, and improve outcomes.
• Set up online and offline meetings.
• Media plan preparation and pitch presentations.
• Collaborate with internal teams—Data, Strategy, and Execution—to assess potential of delivery, cross selling, and upselling.
• Concurrently, I drove and closed over 21 D2C brand partnerships for app user engagement.

• My accounts included seven personal care FMCG brands of ITC Limited, Bajaj Allianz Life Insurance Company, and two brands of USV Private Ltd (a pharmaceutical giant): Sebamed and Diataal.
• Cultivated strong professional relationships with internal and external stakeholders through effective coordination.
• Grew my accounts by over 23% QoQ, reaching monthly advertising spends of Rs. 3.6 Cr.
• Delivered the ultimate client experience, offering an empathetic ear to clients' needs.
• Went the extra mile to make things work best, leading to long-term rapport, loyalty, and an average CSI (Customer Satisfaction Index) score of 9.1/10.
• Simplified digital concepts, initiatives, performance reports, and operations for clients' easy understanding, and collectively brainstorming ideas.
• Developed and tracked key performance indicators so as to align efforts with business objectives.
• Provided timely and accurate delivery of client communications.
• Exhibited deep knowledge of the products and advertising capabilities of Meta, Google, Amazon, and Flipkart Ads, programmatic buying, and others, establishing trust and respect.
• Grew accounts through the innovative use of ad-platforms' features. Identified opportunities to up-sell additional services, benefiting the client.
• Instrumental in collecting more than INR 1.8 Cr. of delayed payments, with close coordination with the Finance and Sales teams.

• As a Business Development Manager, I led and mentored a team of four BDRs.
• Through inbound leads and cold emailers, I cumulatively achieved revenue of USD 1.4 million from new business, overachieving targets by 32% in 2.3 years.
• Closed deals and onboarded numerous prestigious international clients, including industry leaders such as Bosch, Ola Cabs, ZebPay, Verily (a Google company), Romo Wind, Connectivity Wireless, and many more.
• More than 80% of our clients were SaaS-based organizations from the U.S., the U.K., and the EU.
• Provided consultative guidance to clients on presenting value to their target audience using video content.
• Monitored team members' performance and motivated them toward better results with a solution-based approach.
• Designed and conducted training modules to foster a positive work culture, and continuous improvement.

• Successfully managed B2B relationships and corporate tie-ups at Jaro Education.
• Conducted consultations with multiple companies by leveraging gate-crashing and LinkedIn networking techniques.
• Presented the benefits of online management programs to HR managers and heads, demonstrating how they could improve the skills of their employees.
• Set up nine kiosks in corporate campuses for employee counseling, and propose the value of management education to help them achieve their career goals while working.
• This led to enrolling 37 students.

CGPA: 7.66

• Major in Marketing
• Minor in Entrepreneurship