Karan Salil Kale

• Executed end-to-end outbound consultative sales by aggressively reaching out to brands and digital marketing agencies to drive revenue.
• Procured POs exceeding INR 60 lakhs every quarter, overachieving the target by over 25% on average.
• Analyzed the advertising landscape to pinpoint active industries and brands for targeted efforts.
• Identified marketing objectives of prospective clients to determine how BFL Ads can enhance their agendas and improve outcomes.
• Identified the right authority and conducted cold outreach using Apollo and Lusha.
• Set up online and/or offline meetings.
• Collaborate with internal teams—Data, Strategy, and Execution—to assess potential of delivery, cross selling, and upselling.
• Media plan preparation and pitch presentation.
• Parallelly, drove and closed over 20 D2C brand partnerships for user engagement.

• Cultivated strong professional relationships with internal and external stakeholders through effective coordination.
• Delivered the ultimate client experience by offering an empathetic ear to clients' needs, priorities, and concerns and developing long-term rapport to cultivate loyalty.
• Simplified digital concepts, initiatives, performance reports, and operations for clients' easy understanding and collectively brainstorming ideas.
• Developed and tracked key performance indicators so as to align efforts to business objectives.
• Provided timely and accurate delivery of client communications.
• Exhibited deep knowledge of products and advertising capabilities of Meta, Google, Programmatic buying, and others, establishing trust and respect.
• Grew accounts through innovative use of ad-platforms' features. Identified opportunities to up-sell additional services benefiting the client.
• Instrumental in collecting more than INR 1.8 Cr. delayed payments with close coordination with the Finance and Sales teams.

• Led a team of 20 B2B sales representatives and optimized sales process to serve clients across industries and around the globe.
• Monitored team members' performance and motivated them towards better results with a solution-based approach.
• Designed and conducted training modules to foster a positive work culture and continuous improvement.
• Provided consultative guidance to clients on presenting value to their target audience using video content.

• Successfully managed B2B relationships and corporate tie-ups at Jaro Education.
• Conducted consultations with multiple companies by leveraging gate-crashing and LinkedIn networking techniques.
• Presented the benefits of online management programs to HR Managers and Heads, demonstrating how they could improve the skills of their employees.
• Setup of kiosks in corporate campuses, employees counseling and value proposition in management education to help them achieve their career goals while working.

CGPA: 7.66

• Major in Marketing
• Minor in Entrepreneurship