Summary
Overview
Work History
Education
Skills
Certification
Timeline
Affiliations
Languages
Hi, I’m

Karn S Kale

Pune
Karn S Kale

Summary

Senior Account Executive with 6 years of experience driving revenue in B2B tech and digital advertising organizations, excelling in B2B consultative sales and client relationship management. Achieved significant revenue growth through strategic outreach, while also fostering strong stakeholder relationships, and driving account growth. Adept at problem-solving, team management, and collaboration.

Overview

6
years of professional experience

Work History

Bajaj Finance Limited - Digital Platforms
Pune

Digital Ads Account Executive
05.2024 - Current

Job overview

  • Executed end-to-end outbound consultative sales by aggressively reaching out to brands and digital marketing agencies across India to drive revenue by selling ad spaces on the Bajaj Finserv app and website.
  • Procured POs exceeding INR 1 crore in AMJ '25, overachieving the target by over 28% (on average, QoQ).
  • Prominent clients include Shell, Ultratech Cement, Kia Motors, Hyundai Motor India, Visa, HDFC Life, and several major credit card brands, such as Tata Neu, Axis Bank, IDFC First, and Federal Bank.
  • Analyzed the advertising landscape to pinpoint active industries and brands for targeted efforts.
  • Pinpointed key authorities and performed cold outreach through LinkedIn, calls, emails, and WhatsApp, leveraging Apollo and Lusha.
  • Identified marketing objectives of prospective clients to determine how BFL Ads can complement their agendas, and improve outcomes.
  • Set up online and offline meetings.
  • Media plan preparation and pitch presentations.
  • Collaborate with internal teams—Data, Strategy, and Execution—to assess potential of delivery, cross selling, and upselling.
  • Concurrently, I drove and closed over 21 D2C brand partnerships for app user engagement.

Merkle Sokrati, a dentsu company
Pune

Client Engagement Manager
05.2022 - 04.2024

Job overview

  • My accounts included seven personal care FMCG brands of ITC Limited, Bajaj Allianz Life Insurance Company, and two brands of USV Private Ltd (a pharmaceutical giant): Sebamed and Diataal.
  • Cultivated strong professional relationships with internal and external stakeholders through effective coordination.
  • Grew my accounts by over 23% QoQ, reaching monthly advertising spends of Rs. 3.6 Cr.
  • Delivered the ultimate client experience, offering an empathetic ear to clients' needs.
  • Went the extra mile to make things work best, leading to long-term rapport, loyalty, and an average CSI (Customer Satisfaction Index) score of 9.1/10.
  • Simplified digital concepts, initiatives, performance reports, and operations for clients' easy understanding, and collectively brainstorming ideas.
  • Developed and tracked key performance indicators so as to align efforts with business objectives.
  • Provided timely and accurate delivery of client communications.
  • Exhibited deep knowledge of the products and advertising capabilities of Meta, Google, Amazon, and Flipkart Ads, programmatic buying, and others, establishing trust and respect.
  • Grew accounts through the innovative use of ad-platforms' features. Identified opportunities to up-sell additional services, benefiting the client.
  • Instrumental in collecting more than INR 1.8 Cr. of delayed payments, with close coordination with the Finance and Sales teams.

Advids
Pune

Business Development Manager (International Sales)
06.2017 - 08.2019

Job overview

  • As a manager, I led a team of six BDRs and drove annual revenue of USD 330,000 through inbound leads, as well as cold emailers.
  • Closed deals and onboarded numerous prestigious international clients, including industry leaders such as Bosch, Ola Cabs, ZebPay, Verily (a Google company), Romo Wind, Connectivity Wireless, and many more.
  • Prior to being promoted to a manager as a team lead, I spearheaded 33% growth, consistently exceeding targets, leading to sales growth from $80K to $110K per month.
  • More than 80% of our clients were SaaS-based organizations from the U.S., the U.K., and the EU.
  • Delivered unparalleled customer experiences, resulting in a significant increase in lifetime value, and achieved over 60% monthly revenue from repeat clients and referrals.
  • Provided consultative guidance to clients on presenting value to their target audience using video content.
  • Monitored team members' performance and motivated them toward better results with a solution-based approach.
  • Designed and conducted training modules to foster a positive work culture, and continuous improvement.

Jaro Education, Edtech
Mumbai

Corporate Relations Officer
01.2017 - 04.2017

Job overview

  • Successfully managed B2B relationships and corporate tie-ups at Jaro Education.
  • Conducted consultations with multiple companies by leveraging gate-crashing and LinkedIn networking techniques.
  • Presented the benefits of online management programs to HR managers and heads, demonstrating how they could improve the skills of their employees.
  • Set up nine kiosks in corporate campuses for employee counseling, and propose the value of management education to help them achieve their career goals while working.
  • This led to enrolling 37 students.

Education

FLAME School of Business, FLAME University
Pune, India

MBA from Marketing
05.2022

University Overview

CGPA: 7.66

  • Major in Marketing
  • Minor in Entrepreneurship

BMCC, Pune University
Pune

BBA from Marketing
06.2016

Skills

  • B2B consultative sales
  • B2B solution selling
  • Sales strategy development
  • Revenue generation
  • Overachieving Quota
  • Strong lead development skills
  • Pipeline management
  • Cold outreach
  • Excellent verbal and written communication
  • Project management
  • Team management
  • B2B sales training
  • Prompt Engineering
  • New hire onboarding
  • Digital advertising
  • Client relationship building
  • Client relationship management
  • Stakeholder management
  • Client engagement strategy
  • Account management
  • Strategic thinking
  • Team collaboration
  • Account growth
  • Cross selling
  • Problem solving
  • Operations management
  • Customer complaint resolution
  • Tools and software: Microsoft Office, Google Office Suite

Certification

Meta Certified Media Buying Professional

Timeline

Digital Ads Account Executive

Bajaj Finance Limited - Digital Platforms
05.2024 - Current

Client Engagement Manager

Merkle Sokrati, a dentsu company
05.2022 - 04.2024

Business Development Manager (International Sales)

Advids
06.2017 - 08.2019

Corporate Relations Officer

Jaro Education, Edtech
01.2017 - 04.2017

FLAME School of Business, FLAME University

MBA from Marketing

BMCC, Pune University

BBA from Marketing

Affiliations

  • Cycling
  • Sketching

Languages

  • English, Marathi and Hindi.
  • Karn S Kale