KARRI SUGUNARAO
Mumbai
Summary
Results-driven analytics leader with expertise in SAS and campaign management. Focused on optimizing data pipelines and delivering actionable insights while mentoring teams to improve performance. Aligns analytics with business objectives and ensures regulatory compliance, fostering strong stakeholder engagement and strategic decision-making.
Overview
11
11
years of professional experience
Work History
Chief Manager
Reliance Nippon Life Insurance Company (RNLIC)
Mumbai
02.2023 - Current
- Promoted to Chief Manager to lead analytics, reporting, and campaign management initiatives across life insurance business functions.
- Oversaw end-to-end campaign management and customer analytics, enhancing segmentation, target list creation, response tracking, and ROI analysis.
- Drive development and optimization of SAS-based data pipelines, MIS, and regulatory reports using Base SAS, SAS SQL, and Macros.
- Managed and mentored a team of 3 SAS analysts, providing technical guidance and planning workloads.
- Partner with senior stakeholders in marketing, sales, actuarial, and compliance to align analytics solutions with business objectives.
- Ensured data quality, governance, and audit compliance for all analytical outputs and regulatory submissions, maintaining high standards of accuracy and reliability.
- Review and approve SAS code, enforce best practices, and improve execution efficiency across team deliverables.
- Lead UAT, production releases, and incident resolution, ensuring SLA adherence and minimal business disruption.
- Contribute to strategic decision-making by delivering actionable insights on customer behavior, persistency, and campaign performance.
Sr SAS CONSULTANT
Axionconnect info solutions pvt ltd
Mumbai
06.2017 - 01.2023
- Designed, developed, and maintained SAS-based analytical, reporting, and campaign management solutions to support life insurance business operations.
- Played a key role in campaign management and customer segmentation, using SAS to identify target audiences for cross-sell, upsell, renewal, and retention campaigns.
- Collaborated with marketing, sales, actuarial, and business teams to translate campaign requirements into scalable SAS programs, enhancing alignment between data insights and strategic initiatives.
- Supported end-to-end campaign execution by creating target audiences, designing control groups, tracking responses, and analyzing performance to optimize campaign effectiveness.
- Analyzed customer, policy, premium, and claims data to support marketing effectiveness, persistency improvement, and customer lifecycle management.
- Developed and automated MIS, marketing, statutory, and management reports using Base SAS, SAS SQL, and SAS Macros, ensuring timely access to critical business insights.
- Performed data extraction, cleansing, validation, and reconciliation to ensure high-quality inputs for campaigns and regulatory reporting.
- Optimized SAS programs and SQL queries for high-volume data processing in production environments.
- Ensured compliance with IRDAI regulations, internal controls, and audit requirements.
- Provided UAT and production support and mentored junior SAS consultants.
SAS Programmer
MITS
Hyderabad
04.2015 - 06.2017
- Extracted data from Oracle database into SAS for analysis.
- Executed ETL processes including validation, scrubbing, de-normalization, structuring, summarizing, and integrating data.
- Analyzing data and generating reports using various SAS procedures.
- Developing macros to perform automation of SAS programs.
- Generated and delivered MIS reports to clients using ODS in formats such as HTML and Excel.
- Created E-Mail reports and stored processes based on client specifications.
- Creating stored process thru EG and Publishing Stored process reports into portal.
- Delivering quality E-Mail reports to user every day.
- Reviewed project requirements to estimate completion time.
- Preparing Unit Test cases document. And moving programs into UAT.
- Giving support for existing reports.
Education
MCA - Computer application
SLC's MCA College
Hyderabad01.2010
B.Sc - Mathematics
Nagarjuna University
Guntur01.2007
Skills
Technical Skills
SAS & Analytics Tools
- SAS Enterprise Guide
- Base SAS
- Advanced SAS
- SAS SQL
- SAS Macros
- SAS Graph
- SAS Modeling (Predictive & Statistical)
Data Management & Processing
- Data Extraction, Transformation & Loading (ETL)
- Large-Scale Data Processing
- Data Validation, Reconciliation & Quality Checks
- Performance Optimization & Code Tuning
Analytics & Business Domains
- Campaign Management & Customer Segmentation
- Credit / Insurance Risk Analytics
- Persistency, Lapse & Renewal Analysis
- Customer Lifecycle & Behavioral Analytics
- MIS, Regulatory & Management Reporting
Reporting & Visualization
- SAS Reports & Dashboards
- Excel (Advanced: Pivot Tables, VLOOKUP/XLOOKUP, Charts)
Governance & Delivery
- Regulatory Compliance & Audit Support
- UAT & Production Support
- Stakeholder Requirement Analysis
- Team Leadership & Mentoring
Hobbies and Interests
- Travelling
- Listening to Music
Languages
- Hindi
- Telugu
- English
Years Of Experience
10 Years 9 Months
Timeline
Chief Manager
Reliance Nippon Life Insurance Company (RNLIC)
02.2023 - Current
Sr SAS CONSULTANT
Axionconnect info solutions pvt ltd
06.2017 - 01.2023
SAS Programmer
MITS
04.2015 - 06.2017
MCA - Computer application
SLC's MCA College
B.Sc - Mathematics
Nagarjuna University