Karthick Kumaresan

Client On boarding: Manage client on boarding on the Knorex marketing platform, including product demonstration and setting up pricing plans in Partner and Account level as per MSA.

Client Communication: Develop media plans, Reporting structure and strategy proposals in direct communication with clients to meet KPI targets across multiple channels mainly Social and Search channels. Also. ensuring client satisfaction through effective communication, resolving inquiries promptly, offering product training, and maintaining strong client relationships

Campaign Management: Implement strategies based on campaign objectives and KPI's. Oversee campaign setup, provide updates, and conduct weekly client sync-up calls with detailed agendas to ensure productive meetings. Optimist workflows and analyse post-campaign results. Successfully completed campaigns have received client appreciations for outstanding performance and results

Vendor and Billing Coordination: Communicate with data vendors to provide clients with updates on third-party data integration, inventory scaling, and PMP deals in programmatic advertising. Collaborate with Finance to generate monthly billing reports and discuss invoicing details with clients.
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Strategic Planning & Technology Integration: Developed strategies to increase app downloads, social post engagement (Smugglr), chatbot support (Zoho CRM), WhatsApp marketing, and personalised marketing (Web Engage), boosting subscription revenue and website traffic. Implemented targeted social channel marketing strategies to enhance brand visibility and audience engagement.

Promotional Strategy & Campaigns: Developed personalised promotional plans using DMP platforms, significantly boosting customer engagement and conversion rates. Implemented decoy pricing plans, achieving a 2X ROI on marketing spends. Leveraged social media campaigns to drive awareness and conversion.

Customer Nurturing & Regional Strategies: Designed comprehensive nurturing programs, enhancing customer loyalty and lifetime value. Implemented region-based creative strategies to attract overseas audiences. Utilized social channels to deliver personalised content and build strong relationships.

Cross-functional Collaboration: Collaborated with Editorial, IT, Sales, and Product teams to increase website traffic and customer engagement. Coordinated with social media managers to align messaging and maximize impact across digital platforms.

Publisher & Advertiser Support: Utilised Salesforce to support publishers and advertisers, conducting domain audits, ensuring policy compliance, and resolving queries. Gained expertise in ad networks, exchanges, and programmatic deals. Regularly communicated with clients via email to provide updates, resolve issues, and ensure satisfaction with services

Creative Compliance: Ensured ad policy compliance with AppNexus platform within a 24-hour SLA. Led a team of 5, overseeing job quality and serving as Night Shift Lead.

Ad Operations: Managed Display, Native, and Interstitial ads; trafficked campaigns and delivered post-campaign insights.