Karthick Ponnuraj
Chennai
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Database Marketing Specialist
Scrut Automation
Bengaluru
10.2023 - 04.2024
- Manage and optimize HubSpot CRM and marketing automation platform to support lead generation and nurturing activities
- Designed and implemented email marketing campaigns, which resulted in a 30% increase in sales revenue.
- Created monthly reports for the sales team on CRM, such as lead qualification, resulting in improved performance and sales.
- Created dashboards for tracking the customer journey and segmented customers to gain insights into their behavior, resulting in a better understanding of our customer base.
- Identified target audience and created verified email list of more than 100k prospects.
- Developing and maintaining an up-to-date lead database in Hubspot to facilitate strategic customer engagement.
- Utilizing buyer intent data collected from noted sources such as G2, Factors.ai and LinkedIn Sales Navigator to extract key decision makers for successful email marketing campaigns which resulted in a 25% boost in sales.
- Setting up email drip campaigns for nurturing leads which resulted in 20% increase in sales.
- Managed all aspects of the HubSpot platform, including lead scoring, segmentation, and workflow automation.
- Developed and maintained a comprehensive database of leads and contacts, ensuring data accuracy and completeness.
- Conducted regular training sessions for team members on HubSpot best practices and new features.
- Create detailed marketing performance reports and dashboards, providing actionable insights to senior management.
Market Research Specialist
Leena AI
Gurgaon
11.2021 - 08.2023
- Handling the entire market research team and operations of 8 people as a team lead and managing their daily task assignments and report management.
- Identified target audience by performing secondary research and created email lists.
- Effectively building up and regularly updating the lead database in Hubspot to track and manage leads from various sources, further facilitating efficiently targeted email campaigns.
- Built and maintained an accurate customer/prospect database by profiling and capturing relevant customer/prospect information.
- Researching & identify potential B2B prospects with help of various online tools, directories and websites like Sales Navigator, LinkedIn, Zoom Info, Seamless.ai, Crunchbase, Lusha, Apollo.io, Insideview, Zauba corp.
- Automating the sales process with Hubspot workflows to optimize conversion and achieve optimal business outcomes with help of Zapier and other Martech Platform.
- Led the integration of HubSpot with ZoomInfo, enabling seamless data synchronization and enriching lead profiles with accurate contact information, resulting in a 40% increase in lead quality.
- Effectively maintained data integrity by continually improving quality by removal of irrelevant data and appending new data to existing contacts.
- Assign qualified leads to Sales Development Representatives for optimal outreach.
Senior Market Research Analyst
Freshworks Inc
Chennai
07.2018 - 11.2021
- Lead Operations: Ensured accurate assignment of leads in the CRM, following pre-approved rules of engagement (ROE). Built and managed a sophisticated Freshsales workflow for lead assignment and sequence triggering.
- Built Total Addressable Market (TAM) data from diverse sources, utilizing a variety of information to identify target companies through successful market and industry analysis
- Conducted thorough internet research to gather business- and market-related information, creating comprehensive databases containing active email addresses and contact information for the appropriate audience groups.
- Established and monitored KPIs such as Open rate, Click rate, Reply rate and Bounce rate to measure the efficiency of various campaigns, and created detailed analyses and reports for the project leadership.
- Ensured maximum accuracy of Contact Database by sourcing data, qualifying contacts, classifying and updating information.
- Maintaining lead reports to ensure complete visibility of activities, execution and results.
- Acted as a liaison between the marketing team, Demand generation and the Revenue Operations (RevOps) team, contributing to the identification of the right target persona for marketing campaigns.
Business Development Executive
DataTracks Services Limited
Chennai
05.2017 - 06.2018
- Lead generation and prospect management are the main concern as the business development executive will garner and meet with potential clients
- Performing Email campaign using Elastic Email tool
- Maintaining database (CRM, Excel, etc.) of prospective client information
- Identifying, qualifying, and securing business opportunities
- Building business relationships with current and potential clients
- Collaborating with sales and leadership to secure, retain, and grow accounts
- Developing customized targeted sales strategies.
Market Research Analyst
Gadget Solutions India PVT Ltd (Offshore Arm of Pointel Inc.)
Chennai
02.2015 - 12.2017
- Managing client relationships, as well as developing new business from clients and handling complete end-to-end sales cycle right from negotiation.
- Experience in handling Sales, Strategies, Implementing Business Development plans, etc.
- Responsible for identifying new business opportunities and setting up meetings through Cold calling, Email Campaigns, and RFP Evaluations
- Vast experience in handling LinkedIn, Apollo.io, Zoom info, Gartner, Forrester, Hoovers, Zoho CRM, etc.,
- Building email campaigns using Zoho campaign management
- A/B Testing Email Campaign
- Customize email campaign templates
- Worked on Web Crawling from Beautiful Soup for reducing manual efforts.
- Collaborated with the sales and marketing team to develop Lead Generation strategies.
Education
MBA - Human Resource And Systems
KV Institute of Management And Information Studies
Coimbatore, TN07-2014
Bachelor of Engineering - (Electronics And Communication Engineering
Maharaja Prithvi Engineering College
Coimbatore, TN07-2012
Skills
- Database Skills and management
- Market research expertise
- Team building
- Campaign development experience
- CRM Software and management
- Direct Mail Campaigns
- Market Analysis
- Email Marketing
- Data Collection
- Campaign Implementation
- Data Visualization
- HubSpot Certification
- Marketing automation
- Campaign Management
- Customer Segmentation
- Sales Enablement
- Marketing Technology
- CRM Management
- A and B Testing
- Landing Page Design
- Campaign tracking
- Sales strategy familiarity
Certification
- HubSpot Marketing Hub Software
- HubSpot Sales Hub Software
- HubSpot Email Marketing
- Power BI
Languages
Tamil
First Language
English
Upper Intermediate (B2)
B2
Career Highlights
- Successfully migrated data, workflows, users, and dashboards from Planhat to HubSpot, ensuring a seamless transition and data integrity.
- Assumed the role of a super user for HubSpot, 6sense, Lusha, and Power BI, demonstrating advanced proficiency in multiple platforms to enhance overall marketing capabilities.
- Maintained CRM hygiene at the highest standard, implementing best practices to ensure data accuracy, completeness, and reliability in support of effective marketing strategies.
Timeline
Database Marketing Specialist
Scrut Automation
10.2023 - 04.2024
Market Research Specialist
Leena AI
11.2021 - 08.2023
Senior Market Research Analyst
Freshworks Inc
07.2018 - 11.2021
Business Development Executive
DataTracks Services Limited
05.2017 - 06.2018
Market Research Analyst
Gadget Solutions India PVT Ltd (Offshore Arm of Pointel Inc.)
02.2015 - 12.2017
MBA - Human Resource And Systems
KV Institute of Management And Information Studies
Bachelor of Engineering - (Electronics And Communication Engineering
Maharaja Prithvi Engineering College