Karthick S
Performance Marketing Specialist
Chennai
Summary
Performance Marketing Specialist with over 4+ years of hands-on experience in driving ROI through paid campaigns on Google Ads, Meta Ads, and LinkedIn. Proven expertise in reducing CPI, improving lead quality, and scaling lead generation across education, healthcare, eCommerce, and B2C sectors. Skilled in conversion optimization, keyword strategy, retargeting, and data-driven decisions using Google Analytics, GTM, and Looker Studio.
Overview
10
10
years of professional experience
4
4
Certifications
2
2
Languages
Work History
PPC Analyst
Kanan International
06.2024 - Current
- Company Overview: Study abroad consultancy & coaching (IELTS, GRE, SAT, TOEFL, Visa processing)
- Ran performance-focused campaigns across Google, Meta, LinkedIn, and WhatsApp for lead generation.
- Targeted audiences for IELTS, GRE, visa services, and test prep with tailored creatives and funnels.
- Built keyword plans, retargeting flows, and landing pages to increase conversions and lead quality.
- Used GA4, CRM, and Meta insights to track CPL, improve funnel performance, and optimize ROAS.
- Reduced CPL by 20% in 3 months via audience refinement and campaign restructuring.
Google Ads Specialist
Dipsogo Technology
10.2023 - 05.2024
- Company Overview: Digital Marketing Agency – Healthcare, Fashion, Food, Dating App sectors
- Managed campaigns for 7+ clients, including MGM Healthcare, Subzcanvas,Rajam Condiments,Seaspa Salon ANC Jewellers, Igloo Dating App..
- Ran large-scale Google Ads (Search, Display, YouTube) and Meta Ads with clear ROAS targets.
- Conducted A/B testing on creatives, ad copies, and audience segments for continuous optimization.
- Delivered detailed performance reports and collaborated with the creative team on visuals and strategy.
E-commerce & Digital Marketing Executive
JDC by Jansons
04.2023 - 10.2023
- Company Overview: Men’s Clothing Brand (Retail & Online Sales)
- Managed paid campaigns on Google, Meta, Amazon, and Flipkart to boost sales and visibility.
- Handled product listing, creative coordination, and marketing strategy across all platforms.
- Monitored KPIs (CPC, ROAS, conversions) and implemented campaign adjustments accordingly.
Digital Marketing Executive
Specsmakers Opticians
07.2021 - 04.2023
- Company Overview: Optical Retail Brand (Eyewear & Eye Care Services)
- Ran hyperlocal Google and Meta campaigns to increase store footfalls and online bookings.
- Managed GMB listings, social content scheduling, and in-store promotional campaigns.
- Worked with internal teams to ensure brand consistency and digital engagement growth.
Marketing & Operations Executive
IL&FS Skills Development
09.2017 - 01.2020
- Company Overview: Skill India & CSR Training Programs (Castrol Sarathi Mitra, Eklavya, etc.)
- Managed training operations and marketing efforts for Skill India and corporate CSR programs, including Castrol Sarathi Mitra and Castrol Eklavya Mechanic Training initiatives.
- Coordinated with trainers and ensured smooth execution of classroom sessions, assessments, and certification processes.
- Took charge of MIS reporting, maintaining accurate records on student enrollment, attendance, course progress, and job placement.
- Led community-level marketing through local newspaper ads, pamphlet distribution, and field mobilization to reach targeted youth.
- Supported project compliance by working closely with internal teams and CSR partners to meet program goals and timelines.
- Helped increase student participation through hyperlocal campaigns and ground-level coordination in rural and urban areas.
Graduate Engineer Trainee - Quality Control
Sungwoo Hi Tech India
01.2016 - 01.2017
- Company Overview: Automotive Component Manufacturer – Tier-1 Vendor for Hyundai India
- Worked in the Quality Control department for Hyundai’s key exterior components, ensuring adherence to safety and manufacturing standards.
- Conducted daily inspections on welding lines, sensors, and robotic operations, ensuring all parameters met client specifications.
- Made quality decisions (accept/reject) based on predefined control outlines and inspection standards.
- Assisted in resolving production issues by identifying root causes and suggesting process improvements.
- Reviewed and maintained production and quality records to support audits and supplier compliance.
- Gained hands-on experience with automotive production systems, contributing to one of Hyundai India’s primary vendor lines.
Education
Bachelor of Engineering - Mechanical Engineering
SRRCET , Anna University Campus
01.2015
Skills
Performance Marketing (Google, Meta, LinkedIn Ads)
Lead Generation & Conversion Funnel Optimization
Search Engine Marketing (SEM) & Social Media Strategy
E-commerce Growth Marketing (Amazon, Flipkart, Shopify)
Email & WhatsApp Campaign Automation
Product Listing & Catalog Management
Google Business Profile (GMB) Optimization
Certification
AI-Powered Performance Ads Certification - Google Digital Academy(Skillshop)
Timeline
PPC Analyst
Kanan International
06.2024 - Current
Google Ads Specialist
Dipsogo Technology
10.2023 - 05.2024
E-commerce & Digital Marketing Executive
JDC by Jansons
04.2023 - 10.2023
Digital Marketing Executive
Specsmakers Opticians
07.2021 - 04.2023
Marketing & Operations Executive
IL&FS Skills Development
09.2017 - 01.2020
Graduate Engineer Trainee - Quality Control
Sungwoo Hi Tech India
01.2016 - 01.2017
Bachelor of Engineering - Mechanical Engineering
SRRCET , Anna University Campus