KARTHICKRAJA D

• Conducted data analysis using SQL and Python to extract insights from large datasets, leading to development of engaging gameplay features for products.
• Utilized Metabase to create dynamic data visualizations for investor presentations, simplifying complex information and facilitating better decision-making by stakeholders.
• Implemented effective solutions to improve product gameplay, resulting in a notable 15% increase in user retention within the first quarter.
• Enhanced data infrastructure and reporting systems using Metabase and Mix-panel, enabling comprehensive monitoring of vital business metrics such as user engagement, revenue, and retention rates.
• Collaborated closely with product managers to analyze user cohorts, identifying crucial points of user drop-off and informing strategic decisions that led to a remarkable 20% increase in revenue.
• Supported marketing team by providing relevant data insights to optimize product promotion campaigns, resulting in improved campaign targeting and a 25% increase in conversion rates.
• Engaged with stakeholders to assess the impact of product changes on key metrics, providing actionable recommendations to drive product improvements and enhance user experience.

Analyze website traffic, user behavior, and sales data to identify trends and opportunities for optimization, resulting in a 25% increase in online sales revenue within first quarter.

• Monitor key performance indicators (KPIs) including conversion rates, average order value (AOV), customer acquisition cost (CAC), and customer lifetime value (CLV), providing regular reports and insights to inform strategic decision-making.
• Collaborate cross-functionally with marketing, product development, and customer service teams to optimize online shopping experience, including website navigation, product recommendations, and checkout process, leading to 20% decrease in cart abandonment rate.
• Conduct A/B tests and multivariate analyses to evaluate effectiveness of digital marketing campaigns, email newsletters, and promotional offers, resulting in 30% increase in email open rates and 15% improvement in return on ad spend (ROAS).
• Utilize Google Analytics, Shopify Analytics, and other tools to track inventory levels, stock turnover rates, and product performance, providing recommendations to optimize inventory management processes and minimize stockouts.
• Streamlined checkout processes for faster and smoother customer journeys, resulting in reduced cart abandonment rates.
• Collaborated with marketing teams to develop effective promotional strategies, driving site traffic and revenue growth.
• Enhanced sales conversion rates through evaluating and refining product page layouts.