Karthigeyan Ramanathan
Bengaluru
Summary
Dynamic leader with extensive experience in P&L management and digital strategy. Proven track record in driving operational efficiency and enhancing customer acquisition through data analytics. Skilled in cross-functional collaboration, I excel in fostering high-performing teams, problem-solving skills, & very detail-oriented.
Overview
17
17
years of professional experience
Work History
Head, US Products Digital Operations
Kerala Ayurveda Inc
Bengaluru
04.2022 - 05.2025
- P&L Ownership and Strategic Growth - Led the P&L for the U.S. products division, driving significant growth in the D2C segment through strategic decision-making and management.
- Cost Efficiency & Waste Reduction - Implemented effective strategies to reduce product wastage and optimize shipping costs, improving overall operational efficiency.
- Cross-Functional Team Management - Oversaw key departments, including marketing, SEO, tech, and Google Ads, ensuring alignment and successful execution of digital marketing initiatives.
- Demand Forecasting & Production Coordination - Managed demand forecasting and worked closely with the production team to ensure timely and accurate manufacturing and shipping for the U.S. market.
- Brand Expansion & Market Development - Cultivated business relationships with vendors and Ayurveda practitioners at industry events in the U.S., while overseeing market analysis, new product launches, and collaborating with the creative director on branding and promotional strategies.
Senior Manager, Digital Operations
Kerala Ayurveda Inc
Bengaluru
04.2021 - 03.2022
- Managed the performance of the U.S. online store by collaborating with SEO, tech, production, shipping, and third-party warehouse teams to optimize operations.
- Managing marketplace operations to drive revenue growth and acquire new customers through enhanced brand awareness.
- Spent three months in Reno, NV, setting up a fully functional warehouse and continued to oversee its operations to this day.
Team Leader, Digital Operations
Mast Global (L Brands)
Bengaluru
07.2017 - 05.2020
- Spearheaded a high-performing 16-member team to efficiently manage content for Victoria's Secret Lingerie, Beauty, and PINK websites and apps, driving seamless onboarding and optimizing workflows, resulting in improved operational efficiency.
- Implemented data-driven pricing strategies and conducted thorough site load testing, significantly enhancing user experience, and ensuring optimal performance during high-traffic periods.
- Led A/B testing and conducted detailed post-launch hindsight, which contributed to continuous improvements and measurable increases in engagement and conversions.
- Drove individual performance and professional growth through targeted coaching, leading to enhanced team productivity, skill development, and overall performance across the department.
Team Leader, Merchant Services
Groupon Shared Services
Chennai
06.2014 - 04.2017
- Led a 20+ member team to successfully create, manage, and close global vendor deals, driving business growth and strengthening partnerships.
- Conducted detailed hindsight and business performance reviews with stakeholders, ensuring alignment and continuous improvement in strategies.
- Managed individual performance and personal development, fostering a high-performing team and driving consistent results across all accounts.
Senior Catalog Associate
amazon.com
Chennai
12.2009 - 06.2014
- Collaborated with category vendors to improve catalog quality, resolve packaging and manufacturing defects, and address customer complaints effectively.
- Managed high-priority escalations, wrote COE documentation, and prepared comprehensive business review reports to ensure continuous improvement.
- Led ticketing queue management for a team of 14 associates, and successfully trained over 70 new hires, enhancing team performance and operational efficiency.
Customer Service Representative
Cybernet Slash Support
Chennai
04.2009 - 12.2009
- Agent for a retention process for Real Networks, North America.
Customer Service Representative
Allsec Technologies Private Limited
Chennai
08.2008 - 04.2009
- Agent for a collections process with Dell Services, North America.
Education
Bachelor of Science - Visual Communication
University of Madras
Chennai04.2006
Skills
- P&L management
- Demand forecasting
- Digital Strategy & Planning
- Operational Efficiency
- Data Analytics & Management
- Performance Management
- Cross-Functional Collaboration
- Procurement & Supply Chain
- Digital Marketing
- Customer Acquisition & Retention
Languages
- English, Full Professional Proficiency
- Tamil, Full Professional Proficiency
- Hindi, Professional Working Proficiency
- Kannada, Limited Working Proficiency
Timeline
Head, US Products Digital Operations
Kerala Ayurveda Inc
04.2022 - 05.2025
Senior Manager, Digital Operations
Kerala Ayurveda Inc
04.2021 - 03.2022
Team Leader, Digital Operations
Mast Global (L Brands)
07.2017 - 05.2020
Team Leader, Merchant Services
Groupon Shared Services
06.2014 - 04.2017
Senior Catalog Associate
amazon.com
12.2009 - 06.2014
Customer Service Representative
Cybernet Slash Support
04.2009 - 12.2009
Customer Service Representative
Allsec Technologies Private Limited
08.2008 - 04.2009
Bachelor of Science - Visual Communication
University of Madras
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