Summary
Overview
Work History
Education
Skills
Key Competencies
Tools And Technology
Personal Information
Timeline
Generic

Karthik Badrinath

Bangalore

Summary

Results-oriented professional with experience of 15+ years in Social and Digital Marketing in large corporations like Accenture, IBM and EMC Corporation. Proven ability and effectiveness in Market research, Web analytics, Campaign Planning, Social media listening/monitoring/marketing and responsible in tracking the effectiveness of the brand and generating traffic around the brand over the digital space.

Overview

17
17
years of professional experience
4
4
Languages

Work History

Lead – Digital & Social Media

Diageo
08.2022 - Current
  • Act as the primary lead and point of contact for all consumer-facing application support across all of Media and Content Applications in Diageo Space, ensuring smooth and effective operation at all times.
  • Oversee and manage the consistent and seamless execution of Business As Usual (BAU) support processes for all Media and Content Applications, ensuring minimal disruptions and optimal functionality.
  • Conduct regular audits and assessments of IT controls to ensure full compliance with regulatory, contractual, and internal standards, as well as relevant obligations, identifying potential risks and areas for improvement.
  • Provide strategic assistance in vendor due diligence reviews, evaluating external partnerships to ensure alignment with organizational standards and requirements.
  • Collaborate with both IT and business stakeholders to develop comprehensive and actionable plans, outlining clear deliverables, timelines, and accountability measures, to effectively address and resolve information security issues and challenges.
  • Serve as the central point of contact for all access management and monitoring related to Diageo’s social media accounts, liaising with brand teams and agencies; responsible for overseeing the onboarding process for the brand teams, agencies, and individual users, which includes managing Joiners, Movers, Leavers (JML) processes and Single Sign-On (SSO) setup.

Manager – Digital Marketing & Social Media Analytics

Accenture Solutions
03.2018 - 07.2022
  • Manage the social/digital marketing portfolio for Accenture and its clients
  • Lead a team of analysts, data scientists who work on digital and social media analytics solutions for Accenture and its clients across various verticals
  • Develop the New Offerings for the clients based on the Clients requirements with respect social and digital space
  • Drive innovation by conducting competitive analysis, researching emerging social media trends and best practices
  • Drive automation and innovation to improve existing capabilities
  • Manage Paid media reporting team to analyse the data based on the campaign performance

Assistant Manager – Digital Marketing & Social Media Analytics

Accenture Solutions
12.2015 - 02.2018
  • Build Digital and Social media strategies for the Accenture brand and suggest promotion strategies to reach a wider and richer audience.
  • Responsible for studying customer reviews on social media for the different services of Accenture and its clients from various verticals.
  • Responsible for studying competitor strategies and suggesting what would work best for Accenture.
  • Responsible for doing a market intelligence on the industry and suggesting what works best for the client on both Digital and social media.

Social Media Lead – Digital Marketing & Social Media Analytics

Accenture Solutions
01.2014 - 12.2015
  • Derive insights from data (millions of impressions, likes, shares, clicks and conversions)
  • Generate the digital media KPIs, platform analytics with Adobe site catalyst.
  • Create and understand the big picture of digital customer insights, including primary and secondary research, and quantitative and qualitative measurements by channel and program.
  • Create reports to be shared across all levels of the organization.
  • Develop and track appropriate metrics for both campaigns in Search and Display Advertisements.
  • Build and analyse ‘Competitor Intelligence Reports’ for clients and its competitors.
  • Build and maintain relationships with strategic industry and cross-functional partners.
  • Lead discussions and presentations with cross-functional senior leadership teams.

Online Community Manager

EMC Corporation
11.2012 - 12.2013
  • Identify hot conversation trends and propose conversation starters and tactics appropriate for influential venues
  • Engaging/Monitoring the EMC Twitter Handle and Provide engagement air cover during special events
  • Promote community development through retweeting, liking, rating, and commenting on influencer contributions

Social media Listening Lead

IBM India Pvt ltd
09.2011 - 11.2012
  • Listen on key words around IBM topics and competitors in real-time; Identifying opportunities for engagement, venues and influencers for engagement
  • Identifying best terminology and topics for conversation
  • Creating daily beat reports for social media strategists; Creating monthly listening reports on trends, patterns, mentions.

Social Media Analyst

Autumn Worldwide
05.2008 - 09.2011
  • Daily Reports, Monthly Reports, Quarterly Reports
  • Blog Moderation: Monitoring all the blogs and publishing only the relevant comments
  • Monthly Brand Audit: Tracking Tweets by Time of Day & Day of Week for a client
  • Categorizing themes for the month Source Distribution, Monthly Comparison of Sources
  • Sentiment Analysis all over the social media, Identifying Top Domains/Tweeters
  • Social Updates: Tracking each relevant entry about client and sending them in the form of daily social updates.
  • Influence updates: Tracking all the industry needs based on the influencers
  • Content Architecture: Creating Engagement/Traffic on the Brand's Fan Page over the social media

Education

MBA - Marketing

Indian Institute of planning and management

B. Com - undefined

Bangalore University

Skills

  • Client Portfolio Management
  • Customized Solutions
  • Client Showcase
  • Business Development
  • Team Management

Key Competencies

  • Client Portfolio Management, Managed digital marketing budgets of over $2.5 million a year for clients across various verticals, generating a revenue of $20 million a year.
  • Customized Solutions, Have built customized solutions for major clients based on deep dived analytical research on consumer behavior, buying patterns, seasonality etc.
  • Client Showcase, Responsible for showcasing Accenture’s Digital marketing and analytics to the C-Suite of Accenture’s clients during their visit to India. Lead a team that provides a customized proof of concept for these clients based on their current business problems.
  • Business Development, Grow Accenture’s Digital marketing & Analytics capabilities by building new offerings based on innovation. Responsible to develop existing client relationships with new offerings.
  • Team Management, Lead a team of analysts, data scientists who work on digital and social media analytics solutions for Accenture and its clients across various verticals.

Tools And Technology

Adobe Marketing Cloud, Google Analytics, Sprinklr, Social Studio, Sysomos, Brandwatch, Tableau, Google data studio, Power BI

Personal Information

  • Passport Number: K-9144128
  • Date of Birth: 12/14/86
  • Gender: Male
  • Nationality: Indian

Timeline

Lead – Digital & Social Media

Diageo
08.2022 - Current

Manager – Digital Marketing & Social Media Analytics

Accenture Solutions
03.2018 - 07.2022

Assistant Manager – Digital Marketing & Social Media Analytics

Accenture Solutions
12.2015 - 02.2018

Social Media Lead – Digital Marketing & Social Media Analytics

Accenture Solutions
01.2014 - 12.2015

Online Community Manager

EMC Corporation
11.2012 - 12.2013

Social media Listening Lead

IBM India Pvt ltd
09.2011 - 11.2012

Social Media Analyst

Autumn Worldwide
05.2008 - 09.2011

B. Com - undefined

Bangalore University

MBA - Marketing

Indian Institute of planning and management

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Karthik Badrinath