Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Languages
Hobbies and Interests
Timeline
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Karthik Ks

Bengaluru

Summary

Experienced digital marketing professional driving diverse, creative campaigns. Highly competent Account performance specialist with 5+ years of experience in advertising , Building Brands online , Product management and increasing consideration of E-commerce products at Amazon.

Overview

6
6
years of professional experience

Work History

Account Performance Specialist

Amazon
Bengaluru
05.2022 - Current
  • Monitor campaign performance, implement solutions, track performance and optimize against advertiser goals
  • Provide campaign management support across Sponsored Products, Sponsored Brands, Sponsored Display and other relevant product
  • Handled portfolio (especially CPG) worth of $80 million dollars which includes brands like Colgate Palmolive, Kimberly Clark, Perricone MD, and Grande cosmetics etc.
  • Monitoring Campaign KPI's like ROAS, CPC, Total sales, and New to brand customers etc.
  • Grow sales by 40%, Spend by 50%, ROAS by 25% on average YOY.
  • Analyzed data and trends and provided meaningful insights to clients which lead to $5 million dollars in Up-sell.
  • Collaborated closely with sales account manages and sales account executives and determined optimal support for the customer portfolio’s.

SEM Analyst

Wipro Limited
Pune
11.2021
  • Creating Digital Campaigns on Digital Channels for Business Based on the Australian Market & Strategize the Optimization of Key Performance Metrics Using Data-Driven Analytics
  • Perform Daily Account Management & Optimize PPC Accounts on Search Engines like Google & Bing
  • Managing 50+ Ad Accounts from various industries on Google & Microsoft Ads
  • Assist in Maintaining & Monitoring of Keyword Bids, Daily & Monthly Budget Caps, Impression Share, Quality Score, Click Through Rate, Conversions & Other Important Account Metrics
  • Provide Creative Ad Copy Suggestions & Display Ad Templates
  • Managing More than 50 Lakh Budget Every Month
  • Provide Recommendations & Execute Strategies for Keyword Opportunities, Campaign Structuring, Targeting, Display Network, & Other Facets of Paid Search in Accordance with the Business Objective
  • Monitor & Administer Web Analytics Dashboards, Reports & Key Reporting Tools, to Point out Key Areas of Importance in Accordance with Client Goals.

Digital Marketing Executive

Zcentia Labs Private Limited (Skillatwill.com)
06.2018 - 03.2021
  • Strategized, developed, and managed paid digital marketing campaigns across Google Ads, Instagram, and Facebook with a monthly budget of Rs 80,000 resulting in an average of 6,00,000 in monthly revenue
  • Worked closely with the web development team on designing the whole website which is built on bootstrap and PHP
  • Tracking and reporting customer traction and engagement
  • Launched an SEO campaign that targeted high volume and long-tail keywords
  • Regular posting, monitoring of social media posts - Maintaining social media presence across Facebook, LinkedIn, Instagram and Twitter
  • Handled Google Analytics, Search Console, Tag Manager and Tracking and reporting customer traction and engagement
  • Planning and Execution of On-Page and Off-Page optimization.

Education

Master of Business Administration - Marketing

JNNCE
Shimoga, KA
01.2016

Bachelor of Science - Mathematics

Physics, Chemistry And Mathematics
Shimoga, KA
01.2013

Skills

  • Amazon Sponsored Ads
  • Amazon DSP
  • Google Ads
  • Google Analytics
  • Facebook Ads
  • Salesforce
  • Acquisio
  • Microsoft Ads
  • Google Tag Manager
  • KPI Tracking
  • Advanced Excel

Websites

Personal Information

Title: Account Performance Specialist S/Performance Marketing

Languages

  • Kannada
  • English
  • Hindi

Hobbies and Interests

  • Gaming
  • Travelling
  • Self-learning and experimentation

Timeline

Account Performance Specialist

Amazon
05.2022 - Current

SEM Analyst

Wipro Limited
11.2021

Digital Marketing Executive

Zcentia Labs Private Limited (Skillatwill.com)
06.2018 - 03.2021

Master of Business Administration - Marketing

JNNCE

Bachelor of Science - Mathematics

Physics, Chemistry And Mathematics

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Karthik Ks