Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Skillset
Affiliations
References
Timeline
Generic

Karthik Manogaran

Chennai

Summary

A motivated and organized Campaign Manager with 7+ years of experience leading marketing campaigns and developing strategies to increase sales and brand awareness. Proven ability to successfully manage multiple campaigns with complex budgets and timelines. Skilled in customer segmentation, market research, and customer engagement. Experienced in developing effective strategies for both traditional and digital channels to reach target audiences.

Overview

9
9
years of professional experience

Work History

Deputy Program Manager

Lycamobile UK
Chennai
12.2020 - Current
  • Strategic planning and execution of over 20+ campaigns across digital and traditional channels, resulting in 6% reduction in customer churn and 10% increase in ARPU.
  • Leveraged complex data analysis and interpretation to create effective customer segmentation strategies, optimizing marketing initiatives, and improving customer engagement.
  • Developed and implemented comprehensive program management plans, incorporating strategies for risk mitigation and contingency planning.
  • Guided the strategic planning and goal-setting process for programs, aligning initiatives with organizational vision and priorities.
  • Developed and maintained program plans, schedules, and budgets.
  • Created presentations to communicate complex information in a simplified manner to stakeholders at all levels of the organization.
  • Coordinated activities between internal departments and external partners to facilitate communication and collaboration.
  • Conducted regular meetings with stakeholders to ensure requirements were met
  • Analyzed data from various sources to identify trends or anomalies that could affect program performance.
  • Facilitated problem solving sessions among team members as needed to resolve issues quickly.
  • Identified opportunities for improvement in process efficiency and effectiveness.
  • Provided technical guidance to project teams throughout all phases of the project lifecycle.
  • Utilized project management tools and methodologies to track program progress, identify variances, and implement corrective actions as necessary.
  • Assessed program performance against key performance indicators (KPIs) and objectives, making data-driven decisions to guide strategic direction.
  • Directed the development and maintenance of comprehensive program documentation, including plans, reports, and presentations.
  • Prepared reports for senior leadership on program status, milestones achieved, and budget utilization.

Program Representative

Lycamobile UK
Chennai
07.2017 - 12.2020
  • Developed marketing materials to promote program offerings.
  • Provided customer service support for program participants.
  • Monitored compliance with applicable regulations and laws governing programs.
  • Responded to many inquiries per day via telephone and electronic means.
  • Produced thorough, accurate and timely reports of project activities.

Senior Customer Service Representative

Dell International Services
Chennai
08.2015 - 09.2016
  • Effectively communicated claim status updates and resolved issues with insurance representatives.
  • Contributed to improved reimbursement rates and reduced claim denials through proactive follow-up and clear communication.
  • Resolved billing discrepancies promptly and efficiently.

Education

Bachelor of Engineering - Civil Engineering

Indira Institute of Engineering & Technology
Chennai
05-2013

Diploma - Civil Engineering

Murugappa Polytechic College
Chennai
05-2010

Higher Secondary -

Jaigopal Garodia Vivekanda Vidyalaya
Chennai
04-2007

Skills

  • Strategic Planning
  • Customer Segmentation
  • Customer Insights
  • Data Analysis
  • Program Management
  • Vendor Management
  • Revenue Growth
  • Team Leadership
  • Decision-Making
  • Stakeholder Communications
  • Problem-Solving
  • Report Crafting

Accomplishments

  • Exceeded the churn reduction annual target by 2%
  • Spearheaded the migration of the customer engagement platform across all regions with 100% accuracy.

Additional Skillset

  • FlyTxt Neon Campaign Configuration
  • Jira

Affiliations

  • Football Enthusiast
  • Gaming
  • First Place In Global Mock Aptitude held at MPTC

References

References available upon request.

Timeline

Deputy Program Manager

Lycamobile UK
12.2020 - Current

Program Representative

Lycamobile UK
07.2017 - 12.2020

Senior Customer Service Representative

Dell International Services
08.2015 - 09.2016

Bachelor of Engineering - Civil Engineering

Indira Institute of Engineering & Technology

Diploma - Civil Engineering

Murugappa Polytechic College

Higher Secondary -

Jaigopal Garodia Vivekanda Vidyalaya

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Karthik Manogaran