Karthik Panneerselvam
Chief Manager
Bengaluru,KA
Summary
I have worked across diverse domains such as e-commerce, FMCG & Consumer Goods industries, Apparel, Fashion and Lifestyle businesses currently managing deliverables to the tune of INR 3 billion with high performing team of 305 members (Direct & Indirect). I have successfully handled institutional as well as channel management which includes B2B as well and have successfully managed large teams, spearheading trade events, market expansion and product launch activities apart from the trade marketing initiatives and developing Go to Market Strategies and executing them as well. I have actively spearheaded the digital transformation projects involving digital automation of salesforce, channel partners and consumers, possessing expertise in conceptualizing robust plans and organizing workshops, contests, conferences for market development in different segments for demand generation, skilled in enhancing market share of organization by establishing strategic alliances & tie-ups with channel partners with the help of business intelligence and data analytics.
Overview
6
6
years of post-secondary education
11
11
years of professional experience
Work History
Chief Manager
Reliance Retail E Commerce Fashion and Life style
Bangalore , Karnataka
02.2021 - Current
- Handling a team of 300 plus sales officers, 29 Territory Managers, contributing a Gross revenue of INR 100 crores
- Responsible for on boarding, activation, account management and collections, have on boarded 18k retailers
- Worked in setting up the state teams of south India
Senior Branch Manager
Madura Coats India Pvt Ltd
Bangalore , Karnataka
04.2013 - 02.2021
- Senior Branch Manager, Bangalore Consumer, Mar 18 to Feb 19
- Handled INR 500 million review managing a team of 3 TSMs and 12 SOs
- Got promoted twice with superior rating
- Branch Manager, Kerala State, Mar 15 to Feb 18
- Handled INR 340 Million business with 2 TSMs and 12 SOs
- Adjudged as quarter champion for two consecutive quarters in 15-16 and runners-up during Q3 17; successfully developed and launched GUN range
- Area Sales Manager, Tamilnadu State, Apr 13 ro Mar 15
- Brought down overdue outstanding, debtor days to less than 20 and doubled the numerical distribution
- Sales Force Automation Project, handled 14 Sales Officers and 3 Executives
- Successfully completed 18 months Capability Development Program
Sales Manager
Perfetti van Melle Pvt Ltd
Bangalore , Karnataka
06.2010 - 03.2013
- Sales manager, North kerala, Jan 13 to Apr 13
- Area Sales Manager, Coastal Karnataka, Jan 11 to Dec 12
- Management Trainee, Gurgaon, Jun 10 to Dec 10
- Led a team of 8 Sales Officers, 2 PSRs, 60 Distributors and 4 Super Stockist with an annual turnover of INR 360 million (14% YoY growth)
- Launched new product and contributed 13% with focus on high value packs and pipeline/distributor management
- Led a team of 5 Sales Officers, 3 PSRs, 45 Distributors and 2 Super Stockist with an annual turnover of 30 crores
- Attended sales training in Ahmedabad, Mumbai, Kolhapur, Delhi, Gurgaon, North Bihar, Andhra and Kerala
- Successfully led School Contact Program in Bihar and wholesale activation in Nepal
- Supervised the entire gamut of sales planning, procurement planning, inventory management, dispatch planning
- Took part in factory training in Rudrapur plant as a part of factory induction and SCM stint
- Managed Alpenliebe Éclairs Brand Launch and placement activities
Summer Intern
Perfetti van Melle India Pvt Ltd
Bangalore , Karnataka
04.2009 - 05.2009
- Development of Unconventional Channels of Business: Prospecting of Online & Corporate Accounts
- Identified companies in diverse domains like IT, Fast Food, Healthcare, Gymnasiums, ebay, Catering and Book Stores
- Collaborated with Britannia, McDonald’s, Landmark, Figurine Fitness, Manipal Cure & Care; developed strategies for entering into mutually profitable alliances, bagged a deal with Landmark chain of book stores
- Designed & fabricated new acrylic dispensers for modern trade outlets; developed presentation aid for DSEs
- Delivered a final corporate presentation in Gurgaon; rewarded with a PPI
Education
PGDM - General Management
Indian Institute of Management, Indore
Indore 06.2008 - 04.2010
B E - Mechanical Engineering
College of Engineering, Guindy, Anna University
Chennai 06.2004 - 03.2008
Skills
Business administration
Accomplishments
- Second prize in the P&G CBD Game conducted during pre-placement week at IIM Indore
- Second prize in case study contest conducted by Entrepreneurship and Consulting Club, IIM Indore
- First prize in national level symposium Civilization - Product Development in 2007 at Anna University
- Second prize in national level event PRODUKT held at Kurukshetra Techfest in 2007 at Anna University
- Second prize in national level Automobile Quiz conducted by Association of Automobile Engineers (AAE)
- Third prize in the national level Wright Design (Balsa Glider) Contest at Shaastra, IIT Madras in 2006
- Second prize in state level Science and Technology Web Quiz conducted by DOTE, Tamil Nadu in 2004
- Bronze medal in All India Kokino Shito Ryo Karate Shai Tournament held at Bhavan’s, Chennai in 1994
- Won Enterprid, Strategy Game, Ahvan ’09, management fest of IIM Indore
- Received Bharath Vikas Parishad Award- CBSE School Topper 2002
Timeline
Chief Manager
Reliance Retail E Commerce Fashion and Life style
02.2021 - Current
Senior Branch Manager
Madura Coats India Pvt Ltd
04.2013 - 02.2021
Sales Manager
Perfetti van Melle Pvt Ltd
06.2010 - 03.2013
Summer Intern
Perfetti van Melle India Pvt Ltd
04.2009 - 05.2009
PGDM - General Management
Indian Institute of Management, Indore
06.2008 - 04.2010
B E - Mechanical Engineering
College of Engineering, Guindy, Anna University
06.2004 - 03.2008
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