Websites
Summary
Overview
Work History
Education
Skills
Software
Achievements
KARTHIK RAMAKRISHNAN

KARTHIK RAMAKRISHNAN

Content Marketing Manager
Bengaluru,KA

Summary

Results-driven professional with 8+ years of experience in developing impactful communications and content strategies, with a strong understanding of customer and partner personas and adoption of new-age technology tools to drive campaigns

Overview

8
8
years of professional experience
6
6

Years of developing B2B content strategies

Work History

Manager - Content Marketing and Communications

Bosch Mobility Platform and Solutions
Bengaluru, KA
08.2024 - Current
  • Leading the content and communications strategy for Bosch Mobility Platform and Solutions - a new-age venture of Bosch in developing digital platforms for innovation in mobility ecosystems
  • Defining global, company-level narratives while also tying in the platforms and solutions into the brand story
  • Standardizing brand presence across digital real estate - owned websites, off-page SEO, marketplace listings, media / PR, and social media channels
  • Managing narrative, spokespersons, stage agenda, and thought leadership presented at events, press releases, and partner meetups
  • Securing marketing development funds from strategic partners and working closely with them for co-branding opportunities
  • Maximizing sales efficiency for each portfolio area with sales kits, product literature, and battle cards
  • Streamlining and managing all aspects of internal communications with town halls, newsletters, and branding of the unit within Bosch community channels

Marketing Manager - Strategic Verticals

Tech Mahindra
4 2023 - 08.2024
  • Create a marketing plan for the strategic verticals of Tech Mahindra, inclusive of influencer mapping, channels, collaterals, targeting, content marketing, and event participation for the year
  • Strategize and implement an editorial calendar and work with the business owners to create a healthy content pipeline
  • Improve thought leadership branding for the executive leadership of Tech Mahindra through media/PR, social media, blogposts, and industry roundtable events
  • Work with creative designers, video production, analysts, SEO/SEM, PPC, and paid campaign specialists to perform research, integrate data, and create collaterals for events, email campaigns, newsletters, high-profile customer visits, web pages, social media announcements, and PR/media

Delivery Manager - Communications, Media, and Marketing

Tata Consultancy Services
12.2020 - 02.2023
  • Service Delivery Manager for three marquee accounts in the CMM space for TCS, overseeing a team of 150+ across three locations
  • Accelerated revenue growth and improved gross margin from -38% to +30% for a large digital marketing account
  • Coordinated delivery of contracted solutions at a program level and in full accordance with outlined cost, scheduling, and quality terms

Team Leader - US Copywriting

Tata Consultancy Services
05.2019 - 12.2020
  • Managed a team of website creators and social media specialists, overseeing day-to-day production under tight turnaround and quality demands
  • Worked with multiple media accounts to define standard sets of SLAs & KPIs for creative services
  • Collaborated closely with onshore stakeholders to drive quality calibration, forecasting & estimation, and risk mitigation

Copywriter

Tata Consultancy Services
03.2018 - 05.2019
  • Wrote user-focused, SEO-effective copy for SMB websites in the US

Senior Interviewer and Writer

SiliconIndia - CIOReview
01.2017 - 01.2018
  • Interviewed C-level executives of technology firms in the US and wrote one-page articles and cover stories for a reputable, peer-reviewed magazine

Education

BE - Mechanical Engineering -

Sahyadri College of Engineering And Management, Mangalore, KA
06.2012 - 2016.05

Skills

Content Marketing

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Software

Content Management Systems (Wordpress, FirstSpirit, Drupal)

Website Builders (WIX, Duda)

Salesforce CRM

Achievements

  • Developed and implemented content and communications best practices within my current org, which functions as a fast-moving startup within Bosch Group
  • Created and implemented a brand book, sales kits, and partner onboarding kits in my current role to standardize narratives and enable more streamlined sales and account management
  • Fostered a culture of creativity in my team throughout my career, along with a perceptible drive to get the ball rolling and achieve results
  • Received multiple awards in my career for process improvement and agile implementation projects (Lean Six Sigma GB Certified)
  • Instrumental in bringing new media domain logos to TCS as a part of functional presales and solutioning

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KARTHIK RAMAKRISHNANContent Marketing Manager