Content Management Systems (Wordpress, Drupal, FirstSpirit)
KARTHIK RAMAKRISHNAN
Content Marketing and Communications Manager
Bengaluru
Summary
Results-driven professional with 8+ years of experience in developing impactful communications and content strategies, with a strong understanding of customer and partner personas and adoption of new-age technology tools to drive campaigns
Overview
2026
2026
years of professional experience
6
6
Years of developing B2B content strategies
Work History
Brand Marketing Manager
EdgeVerve Systems
10.2025 - Current
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Developed creative briefs for external agencies, working with them to create impactful touchpoints.
- Managed budget allocation for various marketing initiatives, ensuring maximum return on investment.
- Enhanced customer engagement through the creation of compelling digital content for various platforms.
- Collaborated with cross-functional teams to ensure consistent brand messaging and experience across all touchpoints.
Manager - Content Marketing and Communications
Bosch Mobility Platform and Solutions
08.2024 - 08.2025
- Leading the content and communications strategy for Bosch Mobility Platform and Solutions - a new-age venture of Bosch in developing digital platforms for innovation in mobility ecosystems
- Defining global, company-level narratives while also tying in the platforms and solutions into the brand story
- Standardizing brand presence across digital real estate - owned websites, off-page SEO, marketplace listings, media / PR, and social media channels
- Improved sales conversions (MQL to SQL) by 30% with strategic product positioning exercises
- Managing strong media relations and industry conference connects to enhance brand presence
- Streamlining and managing all aspects of internal communications with town halls, newsletters, and branding of the unit within Bosch community channels
Marketing Manager - Strategic Verticals
Tech Mahindra
4 2023 - 08.2024
- Create comprehensive marketing plans for the strategic vertical units and execute this plan across content, digital, growth, and field marketing channels
- Strategize and implement an editorial calendar, and work with the business owners to create a healthy content pipeline.
- Increased share of voice by 12% QoQ by increasing the thought leadership presence of executive leadership in media, public relations, social media, blog posts, and industry roundtable events.
- Work with cross-functional teams to perform research, integrate data, and create collaterals for events, email campaigns, newsletters, high-profile customer visits, web pages, social media announcements, and PR/media
Delivery Manager - Communications, Media, and Marketing
Tata Consultancy Services
12.2020 - 02.2023
- Service Delivery Manager for three marquee accounts in the CMM space for TCS, overseeing a team of 150+ across three locations
- Accelerated revenue growth and improved gross margin from -38% to +30% for a large digital marketing account
- Coordinated delivery of contracted solutions at a program level and in full accordance with outlined cost, scheduling, and quality terms
Team Leader - US Copywriting
Tata Consultancy Services
05.2019 - 12.2020
- Managed a team of website creators and social media specialists, overseeing day-to-day production under tight turnaround and quality demands
- Worked with multiple media accounts to define standard sets of SLAs & KPIs for creative services
- Collaborated closely with onshore stakeholders to drive quality calibration, forecasting & estimation, and risk mitigation
Copywriter
Tata Consultancy Services
03.2018 - 05.2019
- Wrote user-focused, SEO-effective copy for SMB websites in the US
Senior Interviewer and Writer
SiliconIndia - CIOReview
01.2017 - 01.2018
- Interviewed C-level executives of technology firms in the US and wrote one-page articles and cover stories for a reputable, peer-reviewed magazine
Education
BE - Mechanical Engineering - Mechanical Engineering
06.2012 - 2016.05
Skills
Global communications strategies
Software
Website Builders (WIX, Duda)
Salesforce Marketing Cloud
Achievements
- Developed and implemented content and communications best practices within my current org, which functions as a fast-moving startup within Bosch Group
- Created and implemented a brand book, sales kits, and partner onboarding kits in my current role to standardize narratives and enable more streamlined sales and account management
- Fostered a culture of creativity in my team throughout my career, along with a perceptible drive to get the ball rolling and achieve results
- Received multiple awards in my career for process improvement and agile implementation projects (Lean Six Sigma GB Certified)
- Instrumental in bringing new media domain logos to TCS as a part of functional presales and solutioning