Years of professional experience
Hi, I’m
Karthik Ramakrishnan
Enterprise Marketing Leader
Bengaluru,Karnataka
Summary
B2B marketing leader with 9 years of experience driving pipeline growth, brand transformation, and global go-to-market strategies. Proven expertise in account-based marketing, demand generation, and digital campaign management—consistently influencing multimillion-dollar pipelines and securing Fortune 500 accounts.
Overview
9
Work History
EdgeVerve Systems
Brand Marketing Manager
10.2025 - Current
Job overview
- Enabled multi-million dollar pipelines and revenue growth by shaping brand narrative and orchestrating lead nurture campaigns.
- Worked with in-house and external creative teams to develop high-impact assets that improved customer experience across brand touchpoints and the B2B enterprise buyer journey.
- Optimized budget utilization across marketing channels and strategic initiatives for maximum return and long-term impact.
- Partnered with cross-functional stakeholders to embed consistent brand messaging and deliver a unified experience for the platform across external and internal evangelization channels.
Bosch Mobility Platform and Solutions
Manager - Marketing and Communications
08.2024 - 08.2025
Job overview
- Led the content and communications strategy for Bosch Mobility Platform and Solutions, positioning the venture as a pioneer in digital platforms for mobility innovation.
- Defined global narratives that integrated platforms and solutions into the overarching Bosch Mobility brand story, crucially ensuring both alignment and differentiation.
- Standardized brand presence across digital real estate—including websites, SEO, marketplace listings, PR, and social media—to deliver a cohesive and authoritative identity.
- Cultivated strong media relations and industry conference engagements to enhance visibility and thought leadership.
Tech Mahindra
Marketing Manager - Strategic Verticals
4 2023 - 08.2024
Job overview
- Designed and executed comprehensive marketing plans for strategic verticals, integrating content, digital, growth, and field marketing channels to drive business impact.
- Established and managed an editorial calendar, building a robust content pipeline in collaboration with business leaders to support long‑term growth objectives.
- Increased leadership share of voice by 2% QoQ by amplifying executive thought leadership across media, PR, social platforms, blogs, and industry roundtables.
- Partnered with cross‑functional teams to conduct research, leverage data insights, and develop high‑value collaterals for events, campaigns, newsletters, customer engagements, and digital channels.
Tata Consultancy Services
Delivery Manager - Communications, Media, and Marketing
12.2020 - 02.2023
Job overview
- Oversaw service delivery for three marquee accounts in the communications and marketing space for TCS.
- Accelerated revenue growth with healthy P&L, while also ensuring highest standards of quality in the work delivered.
- Hiring, managing, and mentoring a diverse team of creative professionals, marketers, team leads, and support functions.
Tata Consultancy Services
Team Leader - US Copywriting
05.2019 - 12.2020
Job overview
- Managed a team of website creators and social media specialists, overseeing day-to-day production under tight turnaround and quality demands.
- Worked with multiple media accounts to define standard sets of SLAs & KPIs for creative services.
- Collaborated closely with onshore stakeholders to drive quality calibration, forecasting & estimation, and risk mitigation.
Tata Consultancy Services
Copywriter
03.2018 - 05.2019
Job overview
- Wrote user-focused, SEO-effective copy for SMB websites in the US
SiliconIndia - CIOReview
Senior Interviewer and Writer
01.2017 - 01.2018
Job overview
- Interviewed C-level executives of technology firms in the US and wrote one-page articles and cover stories for a reputable, peer-reviewed magazine
Education
Sahyadri College of Engineering And ManagementMangalore, KA
BE - Mechanical Engineering from Mechanical Engineering
06.2012 - 05.2016
Achievements
- Responsible for marketing budgets as high as USD 4 Million and teams as large as 60.
- Developed product narratives that improved MQL to SAL pipeline conversion by 30%.
- As service delivery manager for TCS, I was able to improve the gross margin for a large digital marketing account from -12% to +25% over the course of three years.
- Received multiple awards in my career for process improvement and agile implementation projects (Lean Six Sigma GB Certified).
- Instrumental in bringing new media domain logos to TCS as a part of functional presales and solutioning.