A seasoned Business Development Leader and Technology Strategist with over 12 years of experience in driving growth and optimizing operations across diverse sectors. With an academic foundation in Computer Science Engineering and an MBA, I bring a unique blend of technical expertise and business acumen. Throughout my career, I have demonstrated success in spearheading business growth strategies, leading technology implementation projects, and building strategic partnerships. Currently serving as a Director at Edenberg University, Zambia, I am responsible for expanding the university’s international presence, managing digital transformation projects, and driving operational efficiency through technology.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director - Business Development
University of Edenberg
09.2024 - Current
Spearheaded business development efforts to enhance the university's presence in global education markets and increase international student recruitment
Led the digital transformation of the university’s internal systems, implementing and optimizing CRM systems, Fees Management systems, and Hostel Management platforms to improve operational workflows
Developed strategic partnerships with educational institutions and stakeholders worldwide, fostering long-term relationships and increasing student admissions
Managed the university's marketing strategy, including online campaigns, webinars, and student outreach initiatives, resulting in a significant increase in student enrollments
Oversaw the technology integration, including the adoption of systems that streamlined student services, enhanced faculty management, and improved administrative processes
Launched and managed initiatives to enhance student engagement and retention, including career development programs, mentorship opportunities, and industry partnerships, contributing to improved student satisfaction and post-graduation employment rates
Conducted market research to identify new opportunities for business expansion and diversification.
Implemented CRM systems to improve data management capabilities and enhance client engagement efforts.
Expanded client base by identifying and targeting key industry decisionmakers.
Developed comprehensive business plans to drive company growth and achieve long-term objectives.
Managed revenue models, process flows, operations support and customer engagement strategies.
Built relationships with customers and community to establish long-term business growth.
Monitored industry trends to proactively adjust business strategies for sustained competitive advantage.
Analyzed competitor strategies to develop countermeasures that ensured continued market dominance.
Enhanced sales team performance through effective coaching, mentoring, and targeted training initiatives.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Secured strategic partnerships for increased revenue generation and market penetration.
Generated new business with marketing initiatives and strategic plans.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Executive Director
Fence Education Academy Pvt Ltd.
08.2014 - Current
Led the establishment of exclusive student recruitment partnerships with University of Perpetual Help System DALTA, Philippines, driving student recruitment efforts for international medicine programs
Implemented business development strategies that resulted in increased student admissions and expansion of the organization’s market share in the international education sector
Managed CRM system integration for student tracking and recruitment processes across multiple regional offices, improving efficiency and data management
Developed and executed marketing campaigns, webinars, and educational outreach programs to generate leads and recruit students
Oversaw the visa and travel arrangements for students, ensuring seamless operations for the international student exchange program
Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.
Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
Devised and presented business plans and forecasts to board of directors.
Directed technological improvements, reducing waste and business bottlenecks.
Created promotional materials and provided insightful information to social media, websites and print media to educate public.
Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
Managed financial, operational and human resources to optimize business performance.
Oversaw divisional marketing, advertising and new product development.
Analyzed industry trends and tracked competitor activities to inform decision making.
Developed innovative sales and marketing strategies to facilitate business expansion.
Spearheaded development and launch of user-friendly organizational website, increasing online engagement.
Led organization through significant transition period, maintaining stability and focus on strategic goals.
Implemented cutting-edge technologies to enhance data management and reporting capabilities.
Achieved notable increases in public awareness through innovative social media strategies.
Managing Partner | Business Development Head | Business Analyst
ByteMindz Technologies
11.2012 - 07.2014
Managed the business development efforts for the IT service company, focusing on key projects such as mobile app development for Tamil Nadu Tourism and e-commerce platforms for global clients
Identified and pursued new business opportunities through market research and client networking, leading to the acquisition of key accounts and expansion into new industry verticals, resulting in increased revenue streams for the company
Led the development of custom e-commerce solutions with integrated features such as product customization tools and online payment systems for brands
Conducted business analysis, worked closely with development teams to identify client requirements, and developed solutions that aligned with customer needs
Oversaw project delivery, ensuring adherence to timelines and client specifications, improving client satisfaction and fostering long-term relationships
Established and maintained strong relationships with customers, vendors and strategic partners.
Enhanced digital presence through SEO and social media strategies, driving increased web traffic and customer engagement.
Developed and executed strategic business plans, aligning company goals with actionable steps for growth and sustainability.
Business Analyst / Project Lead
Sharekhan Limited
01.2010 - 11.2012
Played a key role in enhancing the Trade Tiger trading platform, migrating legacy systems to more efficient WPF interfaces and developing advanced tools for technical analysis and real-time market data
Worked closely with the development and research teams to define business requirements for new features and ensure their integration into the system
Led the UAT process for new features, ensuring quality and functionality standards were met
Delivered successful technology solutions that improved user experience and operational efficiency for clients
Collaborated with IT to develop business intelligence tools, enhancing quality of data-driven decision-making.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Business Development Executive / Business Analyst
Anadocs IT Solutions
07.2008 - 04.2009
Contributed to business development by acquiring new clients, understanding their requirements, and proposing technology solutions
Worked with the development team to deliver custom software solutions on time and within scope, ensuring client satisfaction
Led pre-sales activities, developing proposals and scope documents to win new business
Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
Communicated directly with customers and partners to build strong business networks and relationships.
Education
MBA -
Cardiff University
Cardiff, Wales, United Kingdom
01.2007
Bachelor of Engineering - Computer Science
R.M.K. Engineering College
Chennai, Tamil Nadu
01.2005
Skills
MS Office Suite
Visio
MS Project
CRM
Fees Management System
Hostel Management System
Agile
Waterfall methodologies
Competitive analysis
Proposal writing
Innovation management
Customer service
Team leadership
Decision-making
Strategic business planning
Business development and planning
CRM platforms
Sales and marketing
Customer acquisition
Market trend analysis
Lead generation
Certification
Certified Business Analysis Professional (CBAP) – International Institute of Business Analysis (IIBA)
Project Management Professional (PMP) (In Progress)
Business Strategy & Technology Integration – Various industry-specific training
Languages
English (Fluent)
Tamil (Native)
Personal Information
Date of Birth: 10/15/83
Timeline
Director - Business Development
University of Edenberg
09.2024 - Current
Executive Director
Fence Education Academy Pvt Ltd.
08.2014 - Current
Managing Partner | Business Development Head | Business Analyst
Regional Director at University of Maryland Global Campus, University of Maryland University College, UMUCRegional Director at University of Maryland Global Campus, University of Maryland University College, UMUC