Karthik Rokkam

• Strengthen Company’s Brand Presence, Visibility, Awareness & Market share- Leading the marketing & branding front in the assigned zone/region (100+ & 40+ branches) aimed at enhancing revenue/market share & brand positioning.
• Excellent Sales Support Through BTL Activations & Brand Promotion- Conceptualizing & leading efficient & effective BTL initiatives to boost brand visibility, business acquisitions & retail expansion through in-house drives & channel partners. (RWA/Hyper-market Activities, Roadshows, Marathons, Association/Corporate Engagements, exploring branding avenues like traffic signages, Joggerspark Engagements) while tapping every opportunity like special days.
• Exceptional Stake-holder Management- Engaging with leadership, cross-functional & sales teams to analyze specific requirements & devise cohesive marketing action plans to achieve goals.
• ATL Campaigns Ownership- Strategically making decisions to ensure impact & proficiency in all ATL activities in consultation with the Head Office.
• Market Research- through industry contacts, publications, trade, competitor analysis and tracking business news to identify ideas for growth.
• Digital Services on-boarding- Digital Marketing propositions for distributors for their websites, customized e-mailers, e-mail marketing, sales team trainings, etc.
• New Branch/Product Launches: Conceptualizing, developing & owning implementation of marketing campaigns during new branch/product launches/NFOs from ideation to execution.
• Enhancing Distributor Preference- Fostering strategic relationships with distributors through unique support propositions, branding offices with key product communication materials to boost distributor preference (lead generation/BTL support, merchandising).
• Merchandising Focused at Gratification & Inventiveness in Activations- Devising new & innovative approaches for experiential activations & merchandising strategies.
• Formulating New Touch Points- Developing new branding strategies & engagement touchpoints, fostering business expansion through regular branch visits & identifying opportunities.
• Brand Custodianship & Compliance- Ensuring adherence to corporate brand/industry guidelines across all properties & conducting audits in the zone.
• Trade Marketing- Planning & conducting distributor meets, participating in business relevant events like round tables, exhibitions, trade shows, association meets, etc ensuring organizational branding, engagement & collateral availability.
• Collaterals & Communications Development- Based on on-ground feedback, stake-holding in collateral designing, development & production, ensuring the brand is highly engaged in the market. Also, developing vernacular versions.
• Co-branding Assignments- Promoting use of co-branded collaterals including visiting cards & digital content by distributors. Exploring avenues for permanent branding at Govt. offices, RWA societies, shops, etc.
• App Marketing- Endorsing our core business apps. Additionally, iStudio for in-house co-branded collaterals creation for
  heightened brand preference.
• National Level Campaign Execution- Ensuring smooth & swift implementation of National campaigns including promotional collaterals to sales enablers along with regional activation drives.
• Vendor Management- Building a Trusted Vendor Network PAN South ensuring timely production & distribution of tangible collaterals & on- ground campaigns execution.
• Timely creating opportunities and promoting content marketing (social Media) in the zone/region among sales team & distributors

The responsibilities mirrored those mentioned above, with considerable overlap.