Hi, I’m
KARTHIK SARAVANAN
Ad Operations Manager
CHENNAI
Summary
Senior advertising professional with successful background in Campaign management, team leadership, and promotional oversight. Capitalizes on persuasive communication skills in POD management and lead teams through challenging objectives.
Overview
6
years of professional experience
6
Certifications
Work History
KARTHIK
Ad Trafficker
02.2018 - 11.2019
Job overview
- I have working experience with programmatic ad server Adobe advertising cloud which is previously called as Tubemogul and TTD
- Where we setup both managed campaigns and programmatic campaigns which is specific to direct deals
- Did Reporting, campaign setup, optimization, screen grabs, performance analysis
- Worked on both Placement centric campaigns and Ad centric Campaigns
- Specializations: Campaign booking and Trafficking for all regions of US and EMEA
- Campaign building and trafficking all type of ads (Display, Video & Mobile, Connected TV)
- Preparing Monthly, weekly and daily reporting for clients in order to deliver their campaigns performance
- Providing Forecasting details and Overall performance of the Campaigns using Data from Reporting insights and attribution
- Preparing Performance reports [Creative Performance, Discrepancy, Optimization, etc.] using MS Excel
- Creating RFP's and Campaign Delivery Strategies.
- Assisted in the development of reports summarizing campaign activity and performance for clients.
- Worked closely with account managers on a daily basis regarding project progress updates as well as any potential issues that may arise during the course of a campaign.
- Streamlined ad trafficking processes, reducing errors and saving time in daily operations.
KARTHIK
Analyst - Media Operations
12.2019 - 05.2021
Job overview
- I have working experience with programmatic ad server Salesforce in which we setup media plan and campaign on the opportunity with the help of 3rd party tools like Quantcast creative and geo tool
- Trafficking of online ads & Campaigns (Display, Video, and Social & Mobile) in Salesforce
- Planning the media strategy for the campaign by analyzing the market and implement those in the campaign to obtain maximum output
- Wide knowledge on Campaign booking and trafficking for salesforce advertising
- Expertise in publisher level bidding.
- Collaborated with cross-functional teams on projects related to analytics initiatives.
KARTHIK
Analyst - Ad Operations
06.2021 - 04.2022
Job overview
- I use to work on the tool campaign manager 360
- Where we use to setup the campaign trafficking Audience Implementation and floodlight tags
- Use to create schedules, sets the properties, sets the targeting criteria and upload the creative for ads
- I use to create Campaigns for (Display, Video, Audio & Mobile) and share the tags to the publishers
- Producing weekly reports for the campaign to the publishers on according to their need like ROAS reports pacing reports etc.
- Performed quality assurance to assess data and validate results.
GROUNDTRUTH INDIA PVT LTD
AD OPERATIONS MANAGER
4 2022 - Current
Job overview
- Client Relationship Management: Demonstrated ability to build strong relationships with clients, understand their needs, and serve as their primary point of contact for all digital marketing initiatives
- Campaign Strategy and Planning: Proficient in developing comprehensive digital marketing strategies tailored to client objectives, considering factors like target audience, budget, channels, and KPIs
- Campaign Execution and Optimization: Hands-on experience in launching and managing digital marketing campaigns across various retailers since we are focusing on consumer packaged goods, continuously monitoring performance metrics, and making data-driven adjustments to improve results
- Analytics and Reporting: Competency in analyzing campaign performance data, generating meaningful insights, and presenting comprehensive reports to clients, highlighting successes, areas of improvement, and future recommendations
- Budget Management: Proven track record of managing marketing budgets effectively, allocating resources efficiently across different campaigns, and maximizing return on investment (ROI)
- Team Coordination: Experience in collaborating with cross-functional teams, such as Ad operations And Media planning, to ensure seamless execution of marketing campaigns
- Presentations: Ability to lead client onboarding processes, setting expectations, and delivering compelling presentations that showcase the agency's capabilities and proposed strategies
- Campaign Management: I have In-hand experience with campaign end to end management on our own DSP
- Optimization's based on the KPI's like CTR, CPV, SV
- Specialized in the campaigns which as CPG product and QSR products
- Specialized in POD management.
- Implemented strategies for optimizing campaign performance across multiple platforms.
- Maintained accurate records of all campaigns including budgeting, performance metrics, billing information.
- Provided technical support to clients regarding their online advertising needs.
- Increased traffic to Retailers by developing and implementing attention-grabbing plans.
- Saved 5-million dollars for the company on testing & implementation of 3rd party discrepancy strategies.
- Successfully Ran GROAS campaign that a milestone to bring 3X ROAS.
Education
Prince DR.K Vasudevan college of engineering and technology
Bachelor's of Engineering
Skills
Campaign Management
Advertising Expertise
Quality Standards
Campaign Support
Ad Trafficking
Demand-Side Platforms
Certification
Google Ads Fundamentals
Acheivements
- In 2020 Iopex technologies awarded All star Performer award for handling seamless ticket flow and highest trafficking quality on the Team.
- In 2023 Won Ad Operations manager of the year from Groundtruth technologies for Saving millions of dollars in reducing 3rd paty discrepancies and handled over 1700 ad groups.
Timeline
Analyst - Ad Operations
KARTHIK
06.2021 - 04.2022
Analyst - Media Operations
KARTHIK
12.2019 - 05.2021
Ad Trafficker
KARTHIK
02.2018 - 11.2019
AD OPERATIONS MANAGER
GROUNDTRUTH INDIA PVT LTD
4 2022 - Current
Prince DR.K Vasudevan college of engineering and technology
Bachelor's of Engineering