Summary
Overview
Work History
Education
Skills
Additional Information
Work Availability
Quote
Timeline
AssistantManager
Karthik V

Karthik V

Sr Optimization Strategist
Bangalore

Summary

To pursue a challenging career in an organization, which provides me an environment to explore, learn
and apply the latest technologies in that field enabling me to apply all my development skills in a
constructive manner and looking to obtain a challenging position offering growth in international
organizations, exceptionally well organized, reliable and highly motivated, with the ability to handle
multiple projects and produce timely, high quality work.

Creative Strategy - India Team.

Main responsibilities:

Project coordinator, Quality Facilitator, Trainer, Team Representative and SME for the respective migration/Testing and tools.

Core Responsibilities : Ad Trafficking, Screen Shot, Reporting, Revisions, IO Cut's, Team Scaling.

Sales Planning, Campaign Management, Ad Trafficking, Creative Strategy , U nified C ampaign A d M anagement

Guide advertiser to set up ads for Gemini using DSP platform

Aiming for parity of ad formats between DSP and Gemini
planning, Reporting, Trouble shooting and Screenshots of the live campaigns, Campaign Optimization, Creative trafficking.

Overview

10
10
years of professional experience
9
9
years of post-secondary education

Work History

Sr Optimization Strategist

Yahoo
Bangalore
08.2021 - Current
  • Improved operations through consistent hard work and dedication.
  • Resolved problems, improved operations and provided exceptional service.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Used coordination and planning skills to achieve results according to schedule.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Collaborated with team members to achieve target results.
  • Participated in team-building activities to enhance working relationships.

Ad Operations Support Sr Spec

Yahoo
Bangalore
02.2019 - 08.2021
  • Serve as primary contact for specified advertising agencies, direct advertisers, and content partners in regard to all operational matters
  • Ensure timely and accurate campaign set-up including receipt of advertising creative from advertising and agencies, coordination of campaign scheduling, and partnering with Finance to recognize revenue
  • Manage campaigns; execute creative swaps and revisions, monitor campaign status and ensure campaign delivery, and optimize campaign performance
  • Meet individual and Team KPI's to achieve team goals and maintain a gold standard services across all digital platforms
  • Experienced acting as a subject matter expert, supporting others within the team and beyond
  • Experienced mentoring junior members of the team
  • Work closely with sales teams to exceed client expectations and deliver upon requests in an efficient and timely manner
  • Report any campaign/creative delivery issues to Operation Managers and/or Sales teams
  • Work to the Oath's processes, policies and standards set by the business and organize own workload
  • Troubleshoot and work with teams to solve any advertising or associated platform issues reported
  • Ensure all Sales staff is kept updated about the status of their booked campaign

Ad Operations Support Spec

Yahoo
Bangalore
09.2014 - 02.2019
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Led projects and analyzed data to identify opportunities for improvement.
  • Used Microsoft Word and other software tools to create documents and other communications.

Client Service Analyst

Theorem India Pvt. Ltd
Mysore
07.2012 - 09.2014

An Online marketing enablers with clients from USA. Theorem assist their clients in posting the ads in the desired ad spots, optimize client's information and campaigns on the web, set up email campaigns for the client and pull reports to check the performance of the online marketing initiatives taken up by the clients.

Key Deliverables

A Traffic campaigns using relevant tools and internally built tools that automate the trafficking process.

A Ensure to provide errors free service.

A Create the process documentations for every on boarding process which I handle and update the same when needed.

A Train the resources on the tools and specifications of the client.

A Perform routine QA on the campaigns which are Live.

A Direct Client Interaction. Through Calls (scheduled Calls once in a week).

A Team management and weekly/monthly Utilization Report.

A Proactively seek new online advertising knowledge, keep current with interactive media trends.

A Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems (client and order setup, inventory reservation, and ongoing order revision).

A Ensure quality and data integrity by enforcing standard policies and procedures, and ensuring financial and regulatory compliance.

A Working as an active TC for multiple processes without designation.

Education

PG Diploma Course in Counseling - Psychology

Manasa Educational Foundation
Shivamogga
03.2021 - Current

MBA - Business Management

National Institute of Business Management
07.2017 - 08.2019

B.TECH iN COMPUTER SCIENCE ENGINEERING - COMPUTER SCIENCE ENGINEERING

Karnataka State Open University
Mysore
07.2012 - 06.2015

Diploma in Computer Science Engineering - Engineering

JSS Polytechnic Collage (SJCE Campus)
Mysore
06.2009 - 06.2012

Skills

  • Technology optimization
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Additional Information

Main responsibilities:

Project coordinator, Quality Facilitator, Trainer, Team Representative and SME for the respective migration/Testing and tools.


Core Responsibilities :
Ad Trafficking, Screen Shot, Reporting, Revisions, IO Cut's, Team Scaling.

Creative Strategy - India Team.

CS For India Team.

QCing Creatives (Images), Ad copies (T & Ds) & LPs

Raise tickets with the JIRA team for various issue (A/B testing, Ad rejections, expediting on hold ads, ads not delivering etc.)

Create UTM tags and update client of the same.

Help AMS/AOS with Adhoc tasks.

Ad copy Suggestions for new onboards/existing accounts.

Updating the new images, LPs/trackers & ad copies.

Corresponding with clients for getting creative assets.

Suggesting Advance Ad Formats & build them in campaigns

Monitoring campaigns and make status changes as requested by client

Pull custom reports for clients

Analysis on ad copy performance


Major results as a Facilitator :

Quality evaluation of Native Creatives for India Market
Smooth campaign take off & delivery without any creative/network quality/policy huddles. Creative Optimizations.

MBR's with key clients.

Creative performance & insights. Recommendations for renewed campaigns. Business Transition
Ad Server migrations
UAT Testing,
Cross Team Training,
After Hours Support,

Native Rich Media and other ad formats like MI/ MRAID/Movements/Mail/etc. ad formats suggest to clients and help in driving in the business.

creative assets.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett

Timeline

Sr Optimization Strategist

Yahoo
08.2021 - Current

PG Diploma Course in Counseling - Psychology

Manasa Educational Foundation
03.2021 - Current

Ad Operations Support Sr Spec

Yahoo
02.2019 - 08.2021

MBA - Business Management

National Institute of Business Management
07.2017 - 08.2019

Ad Operations Support Spec

Yahoo
09.2014 - 02.2019

Client Service Analyst

Theorem India Pvt. Ltd
07.2012 - 09.2014

B.TECH iN COMPUTER SCIENCE ENGINEERING - COMPUTER SCIENCE ENGINEERING

Karnataka State Open University
07.2012 - 06.2015

Diploma in Computer Science Engineering - Engineering

JSS Polytechnic Collage (SJCE Campus)
06.2009 - 06.2012
Karthik VSr Optimization Strategist