Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Karthika Suresh

Thiruvananthapuram

Summary

Results-driven and creative Social Media Specialist with over 5 years of experience in developing and implementing successful social media strategies. Proven track record of increasing brand awareness, engagement, and customer loyalty through the effective use of various social media platforms. Adept at creating compelling content, managing online communities, and analyzing data to optimize campaigns. Proficient in staying abreast of industry trends and leveraging emerging technologies to enhance social media presence. Seeking to contribute expertise in social media management and digital marketing to a dynamic and forward-thinking organization.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Specialist

Enfin Technologies India Pvt Ltd
04.2022 - Current
  • Developed social media calendar, which included scheduling social media posts, marketing campaigns, and website updates.
  • Conduct analysis and report on campaign effectiveness, social platform performance, brand awareness, monitor SEO and web traffic.
  • Increased customer engagement through social media.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.

Digital Marketing Executive

GriffinMark Technologies Pvt. Ltd
01.2021 - 02.2022
  • Liaised with clients to discuss marketing strategy and campaign performance.
  • Took ownership of new client acquisition via digital marketing channels, devising strategies and managing marketing plan delivery.
  • Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively.
  • Monitored campaigns to enforce adherence with agreed timeframes, budgets and requirements.
  • Used Facebook, Instagram and YouTube to promote products and events.

Digital Marketing Coordinator Intern

EQmax Tech Solutions
01.2019 - 03.2021
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Performed market analysis and researched latest trends.
  • Worked with HootSuite and Google Analytics to create information uniformity.
  • Maintained editorial calendar to keep content timely, relevant and engaging.
  • Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
  • Tracked social media trends and adapted to attract target follower demographic.

Education

Master of Computer Applications - Computer Applications

Marian College Kuttikkanam
Idukki
06.2014

Bachelor of Computer Applications - Computer Applications

Mar Augusthinose College Ramapuram
Palai
06.2011

Skills

  • Search Engine Optimization (SEO)
  • Social Media Management (SMM)
  • Search Engine Marketing (SEM)
  • Paid Advertising
  • Analytics and Data Analysis
  • Content Creation
  • Project Management
  • Social Media Calendar Management
  • Cross-Platform Expertise
  • Google Adwords

Certification

  • Fundamentals of digital marketing
  • Google Ads Display Certification
  • Google Analytics Certification
  • Ahrefs Certification

Timeline

Social Media Specialist

Enfin Technologies India Pvt Ltd
04.2022 - Current

Digital Marketing Executive

GriffinMark Technologies Pvt. Ltd
01.2021 - 02.2022

Digital Marketing Coordinator Intern

EQmax Tech Solutions
01.2019 - 03.2021

Master of Computer Applications - Computer Applications

Marian College Kuttikkanam

Bachelor of Computer Applications - Computer Applications

Mar Augusthinose College Ramapuram
Karthika Suresh