Karthika Vakkiyil
Digital Marketing
Summary
Seasoned Digital Marketer with over 10 years of experience specializing in various paid online channels, with a proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
5
5
Languages
Work History
Assistant General Manager
Xanadu Realty
10.2024 - Current
- Leading a cross-functional digital marketing team, providing strategic direction, setting goals, and driving performance
- Spearheaded the planning and optimization of digital marketing campaigns across various platforms in collaboration with multiple agencies to maintain brand consistency and achieve seamless campaign integration
- Leverage campaigns, social media ads, and SEO to attract high-intent buyers and sellers. Use location-based targeting and demographic filters to ensure leads are relevant to specific properties
- Ensure websites, landing pages, and ads are mobile-friendly. With many property searches starting on mobile devices, responsive designs and quick-loading pages are crucial for user engagement.
- Implement CRM tools to manage leads effectively. Automate follow-ups, segment leads based on their stage in the buyer journey, and use personalized email campaigns to nurture prospects.
Digital Marketing Manager
Manipal Global
10.2022 - Current
- Leading digital marketing initiatives for Manipal University of Antigua, driving revenue and admissions
- Developing and implementing successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Analyzing and reporting KPIs to validate and demonstrate success of marketing campaigns
- Developing strategic plans for campaigns across SEM, Email, Social Media, and Display advertising
- Collaborating with marketing teams to design promotional materials such as Landing Pages, emails, and shared inputs for marketing creatives
- Regular meetings with sales team members to identify selling hurdles and offering insight into best remedy
- Developing creative presentations, trend reports, kitted assets, and product data sheets
Account Director
ADGLOBAL 360
04.2022 - 10.2022
- Spearheaded digital marketing initiatives for multiple clients in automotive and OTT sectors
- Managed team of campaign managers, media planners and account managers and motivated them to meet and exceed targets
- Applied business and marketing knowledge to develop briefs and pitches for customer projects
- Met with clients to discuss advertising options and future growth goals and presented business reviews
- Up Sell & Cross Sell campaigns with brand's strategic approach towards performance
- Delivered higher percentage of leads YoY with increasing competition & lowered cost per acquisition by 45% and increased revenue by 25%
Assistant Manager
MANIPAL GLOBAL
10.2020 - 03.2022
- Managed budgets exceeding 30 CR+ across performance and branding activities
- Successfully expanded digital campaigns in GCC countries, acquiring leads at reduced cost with effective strategies
- Designed and executed Performance and Brand-oriented campaigns on various platforms, including Google AdWords, Facebook, Bing, LinkedIn and YouTube
- Leveraged data and analytics to make informed decisions and drive business improvements
- Managed media agencies to leverage branding expertise, improving SEO and drive affiliate marketing
- Validated data from various analytics tools, including Adobe Analytics, NPF, GA and SEMRush for campaigns
- Offered hiring recommendations to increase company's productivity and profitability with quality workers
Manager - Digital
Ethinos Digital
01.2020 - 06.2020
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Defined KPIs, created media plans, and estimated new business opportunities
- Designed and implemented digital, web and social strategies to align with client business goals
Business Manager
MEDIACOM
09.2016 - 03.2019
- Monitored and optimized advertising campaigns using Google, Facebook and Bing. Primary POC for client communication and strategy development
- Prepared detailed campaign reports and digital marketing strategies, communicating key findings to senior management
- Identified growth opportunities and developed initiatives to increase market share
- Conducted client communication, strategy development, and campaign audits, proposed improvements, and managed biddable mediums
- Led project work plans, conducted training sessions, and task distribution to team
Search Analyst
IProspect (Dentsu Aegis Network)
07.2015 - 06.2016
- Conducted analysis on various aspects of campaigns, including CPA, geographic targeting, and competitor analysis
- Developed and implemented techniques for increasing page visits and likes
- Created reports using web analytics data to provide insights and trends
- Implemented pay-per-click campaigns to increase website traffic and conversions
- Managed search engine marketing budgets and tracked campaign performance
Content Scriptor
First Advantage Pvt Ltd
08.2012 - 03.2013
- Worked with First Advantage Offshore Services Private Limited as Content Scripter supporting Cengage client
- Key responsibility was to create online tests for educational and professional purposes using MS products
Process Specialist
Infosys BPO Limited
01.2009 - 08.2012
- Specialized in Pay-Per-Click (PPC) advertising campaigns for Yahoo! Search Marketing
- Supervised and participated in successful creative teams
- Recommended web optimization strategies to improve ad campaigns
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies
Education
Bachelor of Arts - English Literature
University of Calicut
07.2005 - 08.2008
Skills
Campaign Management
SEM strategy development
Digital Marketing
Communication and writing skills
Training and Development
Google Ads Manager
MS office & MS Excel
CRM
Strategic planning
Affiliate Marketing
Quora and FB
Accomplishments
- Efforts in Strong Branding campaigns led to a 30% increase in website traffic and a 25% boost in conversion rates within six months.
- Through rigorous budget optimization and performance analysis, reduced the cost per acquisition (CPA) by 20%, resulting in substantial budget saving
- Targeted campaigns in Quora helped in creating strong Brand Presence and increase in the Leads
- Article Reference : https://business.quora.com/success-story/manipals-american-university-of-antigua/
Consistently delivered exceptional results through strategic campaigns and data-driven approaches.
Personal Information
Education
Kerala
Languages
Upper intermediate,4,Upper intermediate,4,Advanced,5,Advanced,5,Advanced,5
Contact
Bangalore, India 560095
Timeline
Assistant General Manager
Xanadu Realty
10.2024 - Current
Digital Marketing Manager
Manipal Global
10.2022 - Current
Account Director
ADGLOBAL 360
04.2022 - 10.2022
Assistant Manager
MANIPAL GLOBAL
10.2020 - 03.2022
Manager - Digital
Ethinos Digital
01.2020 - 06.2020
Business Manager
MEDIACOM
09.2016 - 03.2019
Search Analyst
IProspect (Dentsu Aegis Network)
07.2015 - 06.2016
Content Scriptor
First Advantage Pvt Ltd
08.2012 - 03.2013
Process Specialist
Infosys BPO Limited
01.2009 - 08.2012
Bachelor of Arts - English Literature
University of Calicut
07.2005 - 08.2008