Summary
Overview
Work History
Education
Skills
Timeline
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KARTHIKEYAN MOHAN

Chennai

Summary

Digital Marketing Professional with 4 years of hands-on experience in programmatic advertising and ad operations. Experienced in planning, executing, and optimizing digital campaigns across multiple platforms to achieve marketing objectives. Collaborative and detail-oriented, with a proven ability to support teams and improve efficiency while driving growth and engagement.

Overview

4
4
years of professional experience

Work History

Associate Ad Operations

Digital Convergence Technologies India Pvt. Ltd.
Pune
12.2023 - Current
  • Managed direct-sold campaigns in Google Ad Manager (GAM), including inventory forecasting, end-to-end trafficking, line item setup, targeting, pacing, and creative management.
  • Troubleshot discrepancies, under-delivery issues, and creative errors to maintain 100% accuracy in ad serving.
  • Generated detailed performance reports for direct campaigns, sharing insights with sales and client teams.
  • Executed programmatic campaigns in GAM (Open Auction, PMP, Programmatic Direct), with a targeted focus on maximizing incremental revenue.
  • Planned, launched, and optimized DV360 campaigns (display, video, native) aligned with KPIs such as CTR, CPA, ROAS, and viewability.
  • Configured advanced audience targeting strategies using first-party, third-party, and custom segments to improve efficiency and scale.
  • Optimized bids, pacing, budgets, creatives, and frequency caps within DV360 to reduce wasted spend, and drive ROI.

Senior Media Analyst

IOPEX Technologies
Chennai
10.2021 - 12.2023
  • Managed campaign setup and trafficking in Google Ad Manager (GAM), including line item creation, targeting, pacing, and delivery monitoring. Performed inventory checks, troubleshooting, and optimization to ensure accurate and timely ad serving.
  • Handled creative uploads, QA, and troubleshooting in DV360, ensuring compliance with platform policies and technical specifications.
  • Executed trafficking activities in Campaign Manager 360 (CM360), including creative tagging, placement setup, and ad-serving validation.
  • Monitored CM360 campaign delivery, resolving tagging issues, discrepancies, and click/impression mismatches between platforms.

Education

Bachelor of Engineering - Mechanical Engineering

Velammal Engineering College
Chennai
07-2020

Skills

  • Google Ad Manager
  • DV360 (DSP)
  • Campaign Manager 360
  • Programmatic advertising
  • Ad Point
  • Excel

Timeline

Associate Ad Operations

Digital Convergence Technologies India Pvt. Ltd.
12.2023 - Current

Senior Media Analyst

IOPEX Technologies
10.2021 - 12.2023

Bachelor of Engineering - Mechanical Engineering

Velammal Engineering College

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