Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
KARTHIKEYAN RAJA

KARTHIKEYAN RAJA

Marketer
Chennai

Summary

With over 8 years of hands-on experience in fitness center management, I have spearheaded a successful journey of growth and expansion. Beginning with traditional offline marketing strategies, I transitioned seamlessly into the digital realm, leveraging a variety of tools and platforms to drive results.


During my tenure as the owner of a thriving fitness center, Shredded Society Fitness Studio, I developed and executed comprehensive marketing campaigns that consistently attracted and retained clientele. Through a strategic blend of offline and online marketing efforts, including targeted ads and lead generation initiatives, I successfully cultivated a customer base of over 1000 individuals annually, achieving exceptional retention rates.


In addition to my role as a fitness entrepreneur, I have also ventured into the digital marketing sphere as a lead at Anadata, where I applied my expertise to drive impactful marketing strategies. Furthermore, I have undertaken freelance marketing projects for diverse clients, ranging from Dental Care and CADD Center to media ventures such as Indian Media Works’ “Mr. Tamilagham Show,” consistently surpassing target leads and objectives.


My proficiency spans a wide array of marketing tools and platforms, including Canva, Pabbly, Adobe Photoshop, SEO, Google Analytics, and WordPress. With a proven track record of delivering tangible results and a deep understanding of both traditional and digital marketing methodologies, I am well-equipped to contribute effectively as a Marketing Partner, driving growth and success for your organization.

Overview

6
6
years of professional experience
1
1
Certification
1
1
Language

Work History

Fitness Manager

Manager
Shredded Society Fitness Studio
01.2018 - Current
  • Met or exceeded monthly revenue and training goals.
  • Implemented efficient scheduling processes for staff and clients, maximizing facility usage and revenue generation.
  • Enhanced member experience by addressing concerns promptly and professionally, resulting in higher satisfaction ratings.
  • Implemented effective social media strategies facilitate new business and promote patronage in existing customers.
  • Monitored and evaluated program performance to determine value and quality.
  • Conducted needs assessments or surveys to determine interest in or satisfaction with wellness and fitness programs, events or services.
  • Increased client retention by developing personalized fitness programs tailored to individual needs and goals.
  • Organized special events such as charity runs and fitness challenges, increasing community engagement and brand visibility.
  • Ensured financial stability by managing budgets effectively, monitoring expenses closely while prioritizing necessary investments in staff development or equipment upgrades.
  • Managed a team of personal trainers, ensuring high-quality instruction and customer satisfaction.
  • Managed fitness centers, recreation facilities and aquatic programs with emphasis on safety.
  • Assisted in the development of an online platform for clients to easily book appointments, access workout plans, and track progress.
  • Collaborated with other departments to create holistic wellness offerings for members, including nutrition counseling and group exercise classes.
  • Coordinated marketing efforts to promote fitness and wellness programs.
  • Boosted membership sales by implementing targeted marketing strategies and hosting open house events.
  • Stayed current on industry trends through continued education courses, bringing innovative ideas to the facility''s programming lineup.
  • Developed strong relationships with members, leading to increased referrals and positive word-of-mouth advertising.
  • Recruited talented professionals to join the team of trainers through strategic networking efforts at industry events.

Digital Marketer

CADD CENTRE
Chennai
04.2023 - 04.2024
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Implemented A/B testing methodologies to optimize website elements and improve overall performance metrics.

Digital Marketing Executive

Anadata
Chennai
06.2022 - 07.2023
  • I excel in crafting and executing dynamic digital strategies that drive engagement and boost brand visibility
  • My expertise lies in managing online campaigns across diverse platforms, analyzing performance metrics, and optimizing content for maximum impact
  • I thrive in fast-paced environments and am dedicated to staying ahead of industry trends to deliver exceptional results.
  • LinkedIn management

Education

B.Tech/B.E. - Electronics/Telecommunication -

Easwari Engineering College, Chennai
06.2018

Skills

Managementundefined

Certification

Digital marketing Program

Software

Canva

Adobe Photoshop

Pabbyconnect

Meta Ads suite

Adobe premiere pro

Timeline

Digital Marketer - CADD CENTRE
04.2023 - 04.2024

Digital marketing Program

02-2023
Digital Marketing Executive - Anadata
06.2022 - 07.2023
Fitness Manager - Manager
01.2018 - Current
Easwari Engineering College, Chennai - B.Tech/B.E. - Electronics/Telecommunication,
KARTHIKEYAN RAJAMarketer